Regardless of your professional field, gaining new clients and building your revenue is likely at the core of your business planning efforts. While these plans should always be well-aligned with trends in your specific industry, nearly all business large and small can benefit from harnessing the raw communications potential of contemporary social media platforms.
Like the Yellow Pages of yesteryear, social media is where many consumers today turn to in order to ascertain key business information. It is up to you to meet your clients where they are and create a robust social media presence that meets their expectations.
While the following tips for harnessing social media resources will start you down the path towards success, Corporate Business Solutions reviews will help you further solidify these digital gains.
Tip #1 – Identify Your Audience(s)
First and foremost, you’ll need to know your audience before you can ever hope of reaching out to them on social media. While this may broadly include folks working in or in need of services from your specific industry, you should further pare down your audience based upon specific demographics (such as hierarchical position in a company and geographic region).
In all likelihood, you will end up establishing several “target audiences.” This is perfectly normal and can actually help you draw in clients and customers from several different entry points. For example, a bakery may maintain a social media profile that targets both regular bread-seeking customers as well as potential partners (such as a coffee shop) that could sell their products at a commercial level.
Tip #2 – Choose the Right Channels
With your target audiences in mind, you should begin to select social media platforms that are demographically tailored to engage those audiences with precision. Simply put, not all social media platforms are designed to reach every audience, so these selections may be the difference between striking it rich with your audience and wasting your resources on a fruitless digital venture.
Facebook remains the best social media platform for reaching a broad audience and advertising, though its impact on younger audiences is greatly waning today. Meanwhile, LinkedIn remains a great option for networking with other industry professionals and publicizing your business’ services. Instagram, Twitter, and YouTube each respectively hold potential as well when it comes to digitally communicate with your target audiences.
Tip #3 – Engage and Respond
Unlike other communication platforms of the past, social media revolves around the core concept of “engagement.” When you make a post on a social media platform, your audience can immediately respond (both positively or negatively) to your content through verbal and iconographical indicators. This can change how much visibility and productive reception your business receives online as a whole. Often, social media platforms will include analytical tools to help you make heads or tails of your platform-specific engagement.
Engagement isn’t a one-way street, though. When an audience member engages your social media presence, you can respond with feedback based upon their identified needs. Regardless of the feedback’s content, you should always maintain a professional demeanor in order to project the best possible digital brand voice for your physical business.