YouTube – the second largest search engine available (second to Google). It’s a powerful tool that many small businesses forget or think the platform isn’t for them. However, we’re here to tell you that you should utilize YouTube to reach your audience.
We’ve said it before about the benefits of starting a YouTube channel. Today, we’re here to help you be successful. It’s a tricky platform to gain traction on. With dedication and planning, though, you’ll be able to utilize YouTube to promote and grow your company.
Try the following four tips from CBS-CBS.com and running a successful YouTube channel.
Create a Content Calendar
A content calendar is what it sounds like – a calendar you create that keeps track of all your content. YouTube likely isn’t the online social media platform you’re using (nor should it be). With so many avenues to take, it can get confusing and overwhelming.
Create a content calendar that maps out what you will post on social media and videos you plan to upload throughout the month. Have a separate section that breaks down your YouTube videos so you can plan them out ahead of time.
Consistently Upload
One of the worst things you can do for your YouTube channel is to upload periodically. If you want it to be successful, you need to have a consistent upload schedule.
A good idea is to start with weekly videos, if possible. Don’t set an unrealistic schedule for uploading multiple videos each week. Start at a reasonable level and work your way up if you want to.
Add Call to Actions in Your Video
Call to actions (CTAs) are a powerful statement that tells the viewer what you want them to do. You likely add them to your video description, but have you thought about adding them to your video?
Many YouTubers begin and end their videos with an introduction and a CTA to subscribe to their channel. Throughout the video, you can add CTAs to go to your website or social media accounts. YouTube has the option to add cards that allows the viewer to click and direct them to where you want.
Spend Time on the Title and Description
When searching on YouTube, the first thing you see is the video’s title, a few lines with a brief description, and its cover graphic. These are essential elements of uploading a video and are not ones you should quickly whip up.
Your title should include keywords related to your video. Remember, YouTube is a search engine. That means people are searching for specific words like they would on Google. To get your video recognized, include those keywords in the title and description of every video.
The cover graphic of your video should somewhat resemble what it will be about. It doesn’t have to be anything flashy, and sometimes less is more. However, it does need to grab the viewer’s attention and entice them to click on your video.
Have fun as you create and upload videos. YouTube has the potential for your business to reach a wider audience across the world, and eventually increase your revenue.