In today’s day and age, there is no doubt that your company’s website is basically your company’s own little slice of digital real estate. Right?
What you do with that precious real estate is your prerogative. You can either master a digital marketing presence or squander the opportunity.
While no business is intentionally fulfilling the latter, many small business owners are failing to use their digital presence to their advantage in the most effective ways possible. There is a myriad of ways to make your website stronger, but only a few really effective ones.
Corporate Business Solutions experts recommend that every small business’s website follow the following four tasks to achieving online success.
Tell a Compelling Story
Sure, there are numerous places where your brand can digitally interact with your target audience – social media, industry blogs, ad space, press releases, and even YouTube. However, the main difference between your website and the aforementioned platforms is that you own your website. You control what goes up on your website and you can tell the story.
Your story can either address your history or talk about the future of your company. Regardless of your decision, there is no one-size-fits-all solution – your story should accurately reflect your company.
List Contact Information
You probably won’t be surprised to learn that one of the main reasons people visit a website is to obtain contact information. At the very least, make sure your website includes the following:
- Business address (if applicable)
- Store or business hours
- A phone number and email address
- An About page
While there are many different ways to provide this information, make sure it’s accessible and easy to find.
Collect Leads
While you’ll want to close sales through your website, that’s not the sole objective. In many cases, it may take multiple visits for a prospect to convert. In the meantime, collect as much lead information as possible. This will benefit you down the road and you’ll also learn more about the types of people that are visiting your website.
Overcome Friction
You’ll want your website to be as streamlined and user-friendly as possible. According to studies, poor navigation is the number one reason people leave websites. Thus, it’s a good idea to master user-friendly navigation. Ultimately, you want to offer a pleasant experience for prospective customers.
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As you to continue to grow your business and website, consider using the aforementioned tips to achieving digital success.
To learn more, visit CBS-CBS.com.