Like many small businesses and organizations, it’s very possible you’re using a personal email account (like Gmail, Outlook or AOL) to either conduct your email marketing or communicate with a group of contacts. It’s also likely that you’ve noticed a myriad of limitations in what you can and can’t do with a personal email account.
Nowadays, having a business email account is a great idea for a number of different reasons. Corporate Business Solutions experts even recommend using a professional emailing service. Let’s take a look at five things you’re missing out on by not using a service for your email marketing.
You’re Not in a Position To Send Bulk Emails
As it is, many email accounts limit the number of emails that you can send at once. Thus, as your email database grows, you may face more problems with getting your emails delivered.
Email providers like Constant Contact work efficiently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails. Accordingly, people see more of their emails delivered to their recipients’ inboxes.
Believe It or Not, You’re Putting Relationships at Risk
When an individual joins your email list, they trust you to protect their personal information. Furthermore, they also trust that you’ll respect their privacy and give them an opt-out option.
When you send email using Outlook or another personal email account, mistakes certainly can happen. Often times, people make the mistake of exposing their entire list in the To: line of an email.
You’re Truly On Your Own
Email marketing services such as Constant Contact make it quick and seamless to conduct email marketing for your business. Trying to do everything on your own can offer many challenges.
A professional email service will give you the tools and training to help you get started.
It’s Difficult to Create Professionally-Looking Branded Emails
With an email marketing service, you’ll have the option to choose from hundreds of professional email templates that make it easy to generate awesome-looking emails.
You Can’t See Who Opened or Clicked
An email marketing service gives you access to in-depth reporting to analyze key metrics like emails sent, opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs.
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If you haven’t already switched over from a personal email account to a professional email service, consider doing so today.
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