Instagram has turned into a powerful tool that businesses can take advantage of. It’s one of the most popular social media platforms around, and many users enjoy scrolling through their feed to see what’s happening around the world.
For businesses, Instagram is a way to connect with its customers and clients. You can show behind the scenes photos and videos of what goes on in the day, showcase employees, or give your followers a sneak peek of something new.
If you do not have an Instagram account for your business, you should start one right away. To help you out, Corporate Business Solutions has six tips for your business Instagram account.
Follow People in Your Industry
Those who work within your industry, it’s a good idea to follow them. There are a few reasons behind it (and it’s not to copy what other people are doing). To start, when you follow someone, chances are they’ll take a look at your profile. They may even follow you back.
Another reason to follow people in your industry is to see the latest trends, and whether or not you’re keeping up with your competition. If you’re wondering why your clientele is slow, low or sales are slow, take a peek at your competition and see what you’re missing.
Follow People Who Follow Your Competition
Not only do you want to follow those in your industry, the ones who follow your competition, but you should also add them to your list too. Those clients are following your competition for a reason – for what they sell. Since you’re in the same industry, they are likely more inclined to follow you back since they’ll be interested in what you have to offer.
Have a Target Audience
If you’re posting for the sake of posting with no plan in mind, your account will only grow so much. Before you begin anything, determine who your target audience is. Once you know that, you can start to tailor your posts to them.
Create Engaging Content
After you set your target audience, you want to create content that will engage them. If you’re trying to reach to women in their early 20s, you wouldn’t want to post pictures and videos that are more appealing to men in their 50s.
Are you running out of creative and original content? Post-behind-the-scenes photos and videos and upcoming products or events with your business. Ask questions in your post to get your followers to interact with you.
Interact With Your Followers
If you want people to interact with you, you need to interact with them back. There is something to be said when a company replies to a comment from a customer. To them, it shows that you’re listening and taking the time to read what they’re saying.
Don’t Sacrifice Quality for Quantity
Many think you need to be constantly posting throughout the week. You can, but there is a good chance you’ll end up boring your customers. Cluttered feeds don’t get much attention.
Instead, focus on the quality of the post rather than how often. Although you do want to be consistent, you don’t need to post five photos in one day (unless you have a reason to).