Content marketing can be a tough strategy for small businesses to master. Not only do you need to create effective content, but you also need to push that content out to potential customers. SEO and social media can both be effective strategies in this area. Corporate Business Solutions experts recommend the following eight ways to get your content found online.
1-Use Instagram Hashtags for Business
Once you create content on Instagram, hashtags can effectively help you get it in front of more potential customers. Having said that, it’s imperative to have a logical strategy in place so you actually get found by relevant people.
2-Understand LinkedIn Hashtags
LinkedIn recently added an update that includes the ability to add hashtags. The new feature is in beta mode and could potentially help you reach more users.
3-Save Time on Content Curation and Collaboration
Collaborating with others in your content strategy is a great way to get your message in front of new eyes. While curating content and collaborating with others can be time-consuming, there are some tools out there to help you save time. Take time to do some research in this area.
4-Overcome Link Building Blockers
When it comes to building links to your content, there are some routine challenges and mistakes keeping content creators from making as strong of an impact. Do some research to understand these link-building blockers in addition to how to overcome them.
Sure, it can be difficult for a lot of marketers to find a healthy balance between creating authentic content and creating a performance that gets results. Having said that, it’s critical for your business to remain as authentic as possible.
6-Drive Sales With Your Instagram Marketing Strategy
The overarching goal of your content marketing strategy should be to boost sales for your business (both directly and indirectly). Make sure you are effectively using Instagram to increase sales for your company.
7-Learn the New Ins and Outs of Facebook
Part of using social platforms like Facebook to gain visibility for your content is keeping up with novel features. Since Facebook is constantly evolving, you want to make sure that you are always learning.
8-Use Mentoring to Increase Your Odds of Small Business Survival
According to research, mentoring can help small businesses survive for longer. Don’t be afraid to find mentors and use them as a helpful resource.
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