Author Archives: cybercbs

Utilizing Email Marketing

Posted on by

With technology at everyone’s fingertips, it is no secret that online marketing is one of the best ways to promote your business. Whether through social media, online ads, or direct contact, consumers are receiving various online promotions daily.

Email marketing is a fantastic way to reach your target audience. This audience can include past clients, potential customers, and those who have contacted your business in ways besides email.

When it comes to email marketing, there are four basic types of emails you can use to promote your business online and directly to your target audience. Finding the right type and right time to use them is the key to achieving successful email marketing.

Corporate Business Solutions Consultants can easily help you set up a schedule of which emails you should send out and when to do so.

Acquisition Emails

Acquisition emails are meant to convert those who have chosen to receive your emails into customers. They can consist of informative content and special promotional offers that help catch the eye of your potential client.

A lead who has chosen to receive your emails is interested in what your company has to offer. These acquisition emails can help encourage them to take the leap and try out the products or services that you are providing.

Acquisition emails can be a terrific way to catch the eye of your potential clients and make their transition into a customer faster and easy.

Retention Emails

Retention emails are meant to keep your customers engaged and involved even after their initial purchase from your business. These can be requests for feedback or unique offers.

Retention emails are typically sent to customers who you have recently worked with or those who have not interacted with your email campaigns much. By targeting these previous customers, you will be reminding them of all that your company has to offer and their previous experience with you.

Retention emails are a wonderful way to get repeat and referral customers who have been satisfied with their experience with your company.

Email Newsletters

Email newsletters are one of the most common types of email marketing to use. These can be used by all types of companies and help to remind consumers of your business and what you are up to.

Email newsletters typically contain useful, engaging content such as a how-to, announcements about new services or products, or an update on professionals within your company. Anything that provides insight into your business and the industry that you are in can be used in an email newsletter.

Email newsletters can be sent to email subscribers and past clients. These can be sent regularly, around the holidays, or whenever you want to connect with your potential and past customers.

Promotional Emails

If you are looking to increase sales, promotional emails are a wonderful way to do so. Promotional emails include unique offers that appeal to your target audience of potential and past customers.

These can be special sales, limited time offers, and much more. By putting these offers directly into the inbox of your potential clients, you will increase your chances of being seen and taken upon what your business has to offer.

 

Taking Control of Your Billing Systems

Posted on by

When it comes to focusing on the goods and services that your business has to offer, the billing process may be taking away from your priorities. Billing can be time-consuming, and in a perfect world, all customers would pay on time, though unfortunately, this is not the case.

Keeping up with billing can be tedious and time-consuming. When employees who oversee billing have other responsibilities, staying on top of billing can take away from their main priorities.

When it comes to billing, there are two ways to make sure you are doing it in the most effective ways possible. Having staff members dedicated to billing and outsourcing your billing can ensure you are on track with current and past bills you are owed and avoid negatively impacting other operations within your business.

Dedicated Billing Staff

One of the best ways to ensure that billing responsibilities do not take over time that could be dedicated to other types of tasks is by having staff members that are dedicated to billing functions.

If you have more than one secretary for your business, for example, dedicating one to overseeing billing can help ensure that there is still a strong, undistracted focus on bookkeeping. Having members of other teams may not be ideal when it comes to overseeing billing.

If you do not have a staff member that can pick up billing responsibilities, picking up a staff member solely for this purpose is an incredibly wise thing to do. They will be able to manage collections, billing reminders, new billing statements, and other tasks without taking away from areas such as marketing or operations.

One of the most important reasons to have a dedicated billing department, whether it consists of one person or many people, is to ensure that nothing slips through the cracks. With staff members solely focused on billing, all loose ends will be tied up and will not burden other departments with doing their job efficiently.

Outsourcing Your Billing

For some businesses, hiring extra employees solely to oversee billing responsibilities may not be practical. When you have many different areas of operations to focus on, resolute employees to take charge of billing may be more of an inconvenience than a benefit.

If this is the case, consider outsourcing your billing to a professional billing company. Doing so will ensure that all your billing needs are fulfilled without management or other staff members having to worry about it. This will allow them to prioritize their responsibilities and not worry about things as important as billing being procrastinated due to a heavy workload.

Outsourcing billing may save you money. When billing is managed by a team of professionals, there is no need to spend money on hiring and training new employees to oversee billing. In addition, you will not have to worry about purchasing modern technology and programs just for billing. All of this will be included with your billing agency.

If you are unsure if in-house or outsourcing billing is best for you, Corporate Business Solutions can help you make the right decision.