Providing proper customer support is an important but often challenging aspect of running a small business. Over the years, there have been many innovations in offering customer care, from written letters to giant outsourced call centers. Now IT has yet another solution for customer support: chatbots.
If you don’t already know what a chatbot is, it is a software program that allows customers to contact a virtual customer representative. It’s like Facebook Messenger, but it’s custom designed for your company. CBS Corporate Business Solutions consultants often come across small businesses that struggle to provide praiseworthy customer support. For small businesses owners who want to be on the cutting edge of customer support and have a need for customer interaction without increasing costs significantly, we recommend switching to chatbot software for numerous reasons. Here are some of the more compelling reasons why your business needs to consider chatbot support:
Offer Support 24/7: Chatbots don’t need to eat, sleep, or go home. Therefore, these tools are the best way for companies to provide all day, every day, customer support without drastically increasing costs.
Chatbots Reduce Overhead Costs: Running a call center or hiring employees to provide customer support is extremely expensive. Chatbots, on the other hand, are low-cost options that provide the same services at a fraction of the cost.
Millennial Customers Prefer Chatbots: The market will soon be dominated by millennials who are highly tech-friendly. Millennials prefer to interact quickly with an app than to pick up the phone and call a company like their parents did. If your business’s primary audience consists of millennials, chatbots will very likely improve customer satisfaction levels.
Cut Down Waiting Time: Chatbots can respond rapidly, so customers do not have to wait for a human representative to pick up a call or an online message. One of the most common problems with customer care is that it takes too long to deliver. Chatbots will eliminate this problem.
Deliver Custom Ads: Not only do chatbots actually help customers with issues, these programs can also deliver ads. Unlike with phone systems, chatbots are sophisticated enough to deliver personalized ads to the right customer, thus increasing the chance of a conversion.
If you want to learn more about how to improve the customer experience at your company, you can make an inquiry at CBS-CBS.com.