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Enhance Your Content Marketing to Drive Sales

Content marketing can accomplish different things for different businesses. While some businesses use it as a way to increase brand awareness, others may use content marketing as a way to generate sales or sales leads.

Corporate Business Solutions experts recommend taking the following steps toward content marketing that generates sales.

Create a Content Marketing Plan

Not having a content plan in place is one of the largest mistakes marketers make when trying to drive sales. Sure, you’re aware that you need to create content and you want to boost sales. However, that’s not enough. You need to generate a strategy for finding and reaching your target audience to get them to convert to customers.

Understand Your Target Market

In order to produce effective content, you need to know who you’re creating that content for. Have a clearly identified target audience and speak directly to that audience through your engaging content.

Know Your Customers’ Common Concerns

Customers who are reading your content rather than buying your product or service are probably doing so because they’re undecided. To help them make their decision, it’s imperative for you to answer their questions and alleviate their concerns. Fortunately, you can do that with your content, if you know what your customers’ most popular questions and concerns are.

Listen to Your Customer Feedback

Coming up with those questions to base your content around can be as easy as simply listening to your current customers. If people consistently email you with the same questions or issues over and over again, those are likely things that would make for effective content.

Take a Look at Keywords

You should always consider the keywords and searches that bring potentials customers to your website. People will often enter questions into search fields if they can’t find an answer easily. Thus, if you see common themes there, that could be another source for your content.

Make a List of Questions

You should always go one step further than just simply keeping an eye out for common customer concerns. The very first thing to do is to create a list of the top 20 questions consumers have when deciding to purchase your product or service and subsequently create content to answer all of these questions in detail.

Take a Look at the Buying Process

When generating those questions and other topics for your content strategy, it can be helpful to put yourself in your customers’ shoes through each stage of the buying process. Spend the time to really familiarize yourself with the journey people take to purchase your product and then create the content to make it easy for them to purchase.

To learn more, visit CBS-CBS.com.

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5 Awesome Content Marketing Strategies

While some companies use content marketing as a way to increase brand awareness, others use it as a way to generate sales or leads. Regardless of its purpose for your business, Corporate Business Solutions experts recommend the following five strategies for improving your content marketing.

Identify Your Target Audience

As expected, content works best when its targeted for a particular audience. Rather than aimlessly creating content without considering who your target audience is, spend time identifying your target audience and think about who will benefit most from your products or services. This will ensure the content you create on your site is more engaging and relatable for your target audience.

Use Great Visuals

The old adage of “a picture tells 1000 words” certainly carries truth today. This is particularly true in the world of content marketing. Combining the use of great visuals, whether it’s pictures, videos or infographics, with quality text, is one content marketing strategy for your website that should not be overlooked.

Having said that, one image placed at the top of a blog won’t suffice. Rather, the content on your website should be accompanied by stimulating imagery. In other words, throwing a stock image at the top of an article will not cut it. You should add relevant images throughout the article to try and keep the user’s engagement high throughout the entire piece.

Create Shareable Content

Another critical aspect of content marketing is to make the content you create on your small business’s website shareable. In other words, you want to aim to make it go viral. Generating content that encourages others to share it will inevitably drive higher volumes of traffic to your website. As you know, higher percentages of traffic results in greater leads and sales.

Create a Content Marketing Plan

Successful content marketing campaigns should always begin with a content marketing plan. This essential content marketing strategy for your small business should include mapping out potential blog titles and topics for the upcoming weeks and months. You’ll also want to include any guest blogging targets and where your content gets posted on external websites to help your small business reach a wider audience.

Share Your Website Content On Social Media

Rather than simply writing a new blog and publishing it on your website or creating a new landing page and forgetting about it, share your fresh and creative content to as many followers as possible. In addition to using social media channels like Facebook and Twitter, post regular content on multiple social avenues, including LinkedIn and Google+.

To learn more, visit CBS-CBS.com.

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8 Ways to Get Your Content Found

Content marketing can be a tough strategy for small businesses to master. Not only do you need to create effective content, but you also need to push that content out to potential customers. SEO and social media can both be effective strategies in this area. Corporate Business Solutions experts recommend the following eight ways to get your content found online.

1-Use Instagram Hashtags for Business

Once you create content on Instagram, hashtags can effectively help you get it in front of more potential customers. Having said that, it’s imperative to have a logical strategy in place so you actually get found by relevant people.

2-Understand LinkedIn Hashtags

LinkedIn recently added an update that includes the ability to add hashtags. The new feature is in beta mode and could potentially help you reach more users.

3-Save Time on Content Curation and Collaboration

Collaborating with others in your content strategy is a great way to get your message in front of new eyes. While curating content and collaborating with others can be time-consuming, there are some tools out there to help you save time. Take time to do some research in this area.

4-Overcome Link Building Blockers

When it comes to building links to your content, there are some routine challenges and mistakes keeping content creators from making as strong of an impact. Do some research to understand these link-building blockers in addition to how to overcome them.

5-Remain Authentic

Sure, it can be difficult for a lot of marketers to find a healthy balance between creating authentic content and creating a performance that gets results. Having said that, it’s critical for your business to remain as authentic as possible.

6-Drive Sales With Your Instagram Marketing Strategy

The overarching goal of your content marketing strategy should be to boost sales for your business (both directly and indirectly). Make sure you are effectively using Instagram to increase sales for your company.

7-Learn the New Ins and Outs of Facebook

Part of using social platforms like Facebook to gain visibility for your content is keeping up with novel features. Since Facebook is constantly evolving, you want to make sure that you are always learning.

8-Use Mentoring to Increase Your Odds of Small Business Survival

According to research, mentoring can help small businesses survive for longer. Don’t be afraid to find mentors and use them as a helpful resource.

To learn more, visit CBS-CBS.com.

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5 Amazing Email Marketing Tips

If you’re an entrepreneur who has recently launched a startup business, chances are you don’t have as much time on your hands as you want. However, investing in email marketing is an important facet of your overall marketing strategy.

Corporate Business Solutions experts recommend the following quick and efficient ways to master email marketing, without wasting precious time.

Take Care of Your List
Many entrepreneurs get so caught up in completing the day-to-day tasks that they fail to tend to their email list. You want to make sure that you are always collecting emails and segmenting subscribers (so they get emails that mean the most to them). Without consistent campaigns, the hard work you put into building an email list is wasted.

Make Emails Mobile-Friendly
While this may seem obvious, testing your email campaigns on tiny smartphone screens only takes a quick second. After seeing how your emails look, you can either leave the emails as they are or make improvements.

As expected, if a smartphone user can’t see your emails the right way, you won’t see a high click-through rate with your mobile audience.

Only Include One Call to Action
You’ll never want to ask your subscribers to do too much in the emails you send them. This may overwhelm them and cause them to take no action at all. When you send out an email campaign, make the subject line clear with a concise and relevant copy. Furthermore, you should include one call to action for subscribers to perform.

Always Offer an Incentive
It only makes sense to give your potential subscribers something in return for their email address. People absolutely adore the thought of getting something valuable in return for their personal information. You can try offering a free e-book or a coupon to encourage people to sign up for your mailing list.

Personalize Your Campaigns
If you inquire about people’s names when they subscribe to your mailing list, you should use them when you send emails. Personalizing emails, even if just in the subject line, help build a long-lasting relationship between you and your subscribers. Ultimately, this will help improve your open rate.

Integrate Social Media
When you add social media buttons to your email campaigns, it makes it easy for people to “like” or “follow” you. This also gives them an opportunity to share their favorite content and products from your brand to those who they know and love.

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5 Great Ways to Save Money

While there isn’t a perfect formula for starting a business. different approaches work for different people. Having said that, there’s a great deal of value in cash flowing a business and avoiding the burden of debt on the front end. In order to effectively fund your own business, you have to master your savings habits and attain a strong grasp of your financial situation.

Corporate Business Solutions experts recommend the following tips to saving money in a small business setting. Considering using these today to better improve your cash flow.

Eliminate Your Debt

Sure, nobody wants to discuss the dreaded topic of debt. While we all seem to have it, very few of us ever directly confront it until it becomes too much to handle.

Just imagine what you could do if your debts were gone. All of a sudden, you’ll feel like you got a raise. Suddenly all of that money that was going towards repaying a debt can be put towards something else, such as starting a business.

Reduce Your Discretionary Spending

One of the best ways to pay down debt on a limited income is to slash your discretionary spending and put that money towards your debts.

Between eating out and online shopping, you should be able to save a few hundred dollars per month. Over the course of a year, this can add up to a significant amount of money.

Automate Savings

It’s easy to get so caught up in spending that you don’t even think about savings. Over time, this can have some pretty traumatic effects. And while there are plenty of ways you can deal with this issue, automating the savings process is one of the smartest options.

Ask Yourself THE Question

When you find yourself in a store and before placing something in your shopping cart, ask yourself this important question: “Do I really need this?”

Most of the time, the honest answer is generally “no.” While you might not like the answer, it’s what you need to hear in order to avoid spending money on things you don’t need.

Reinvest Profits

While this may seem simple, it’s often very challenging. Sure, your natural inclination is to start spending the money you make from your new business. However, it’s a much more logical practice to reinvest your profits. This will allow you to continue growing without needing to take on debt.

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7 Great Tips For Your Email Newsletter

Establishing and building your brand is a key component of any small business. Accordingly, an email newsletter is a great tool to use to help you get there. Corporate Business Solutions experts recommend the following eight tips for optimizing your email newsletter.

Inform Subscribers About What They’ll Get    

You want to make sure that everyone knows what to expect right when they sign up. Tell them the type of content they’ll get and when they should expect newsletters to arrive in their inboxes. This transparency establishes a good tone and helps to build a strong relationship.

Make It Mobile-Friendly

As you know, it’s important to keep in mind how important mobile is to get your target market to read your newsletter. Reading on a smaller screen is always different than the desktop, and you’ll need to make the changes to optimize your newsletter for the iPhone and other smartphones.

Buttons should be large enough so they are easy to click and the content must be short and sweet. It’s important to keep in mind that people are reading from their smartphones on the go.

Create Engaging Subject Lines

By creating excellent subject lines, you’ll drastically improve your open rate. For example, letting them know they’ll be getting 10 useful tips on a relevant subject is a great start.

Nonetheless, keep your subject lines short and simple.

Add VERY Interesting Content

You likely already know what interests your target market the most. Thus, you should capitalize on that and include interesting content in your newsletter that doesn’t include a lot of hard sell ad copy.

In other words, you should include 90% educational content and 10% sales copy to maximize your opportunities.

Include That Personal Touch

Chances are very high that the people receiving your newsletter delete more emails than they open.  Thus, adding the first name at the beginning of your newsletter can and will make a significant difference when it comes to optimizing your open rates.

Offer Cool Stuff

Special offers are one of the biggest draws to improve your open rates. Offers can include coupons or even discounts that are only available to your email subscribers.

The special offers that you offer will go further if you only include them with a subscription to your email newsletter.

Consistency is Key

As routine-oriented organisms, people like consistency. This type of routine includes your email newsletter. Thus, it’s important to make sure that you send out your newsletter on the same day at roughly the same time.

To learn more, visit CBS-CBS.com.

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5 Things You’re Missing Out On By Using a Personal Email Account

Like many small businesses and organizations, it’s very possible you’re using a personal email account (like Gmail, Outlook or AOL) to either conduct your email marketing or communicate with a group of contacts. It’s also likely that you’ve noticed a myriad of limitations in what you can and can’t do with a personal email account.

Nowadays, having a business email account is a great idea for a number of different reasons. Corporate Business Solutions experts even recommend using a professional emailing service. Let’s take a look at five things you’re missing out on by not using a service for your email marketing.

You’re Not in a Position To Send Bulk Emails

As it is, many email accounts limit the number of emails that you can send at once. Thus, as your email database grows, you may face more problems with getting your emails delivered.

Email providers like Constant Contact work efficiently to maintain strong relationships with ISPs and establish reputations for sending permission-based emails.  Accordingly, people see more of their emails delivered to their recipients’ inboxes.

Believe It or Not, You’re Putting Relationships at Risk

When an individual joins your email list, they trust you to protect their personal information. Furthermore, they also trust that you’ll respect their privacy and give them an opt-out option.

When you send email using Outlook or another personal email account, mistakes certainly can happen. Often times, people make the mistake of exposing their entire list in the To: line of an email.

You’re Truly On Your Own

Email marketing services such as Constant Contact make it quick and seamless to conduct email marketing for your business. Trying to do everything on your own can offer many challenges.

A professional email service will give you the tools and training to help you get started.

It’s Difficult to Create Professionally-Looking Branded Emails

With an email marketing service, you’ll have the option to choose from hundreds of professional email templates that make it easy to generate awesome-looking emails.

You Can’t See Who Opened or Clicked

An email marketing service gives you access to in-depth reporting to analyze key metrics like emails sent, opened, who opened, who clicked through, and which links they clicked on. You’re also able to see important details like spam reports, bounces, and opt-outs.

If you haven’t already switched over from a personal email account to a professional email service, consider doing so today.

To learn more, visit CBS-CBS.com.

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4 Critical Steps to Growing Your Small Business

Expanding your small business is no easy feat. To be honest, it is one of the hardest challenges that people face when they are looking to abandon the 9-5 grind.

Ultimately, the success of your small business depends on your ability to increase profits using a variety of methods. From employee training to marketing, every component of your business needs the proper attention.

Sure, overnight success almost never happens. However, there is a myriad of steps you should take in order to keep your business moving forward. While it takes time and effort, you’ll soon start to reap the rewards.

Corporate Business Solutions experts recommend the following four tips for helping your business grow.

Know Your Customers

The best way to develop successful products and services is to know what your customers want. You can achieve this through surveys and various forms of research. For example, asking them to provide honest feedback is critical. Analyzing reviews is one of the best ways to get inside the minds of your customers. As a result, you’ll be able to develop the right products and services that accurately reflect the demands of the market. Additionally, you’ll gain a better understanding as to how your company can improve.

Enhance Customer Service

Regardless of whether or not you have a superior product or service, you won’t fully satisfy your customers without a strong customer service program. Ultimately, this facet of a company is all about you taking that extra step to make your customers feel important and valued. You’ll want to address their problems immediately and also take time to answer their questions. Consider tying social media into your customer service strategy.

Exploit Social Media

There is absolutely no doubt that social media is an extremely powerful tool. Not only can it reach thousands of people at once, it keeps people engaged. Ultimately, this helps you stay relevant. Listening to your customer’s comments will help you understand how to better satisfy your audience.

Focus on Professional Development

 

It will probably come as no surprise that the success of your business largely lies in the hands of the people that you employ.

The success of your business also depends on the quality of employees that you hire. Building a successful team is the key to ensuring that your company thrives. You should always give your employees a purpose and make sure they buy into your common goal.

To learn more, visit CBS-CBS.com.

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7 Ways to Improve Your SEO

As a small business, improving your SEO is a critical component of your success. Having said that, not many people know how to achieve this.

So, how does it really work?

While many people focus on “beating the algorithm” to achieve high rankings, there are better ways to enhance your SEO efforts. The question becomes how can you create SEO-friendly content that lasts?

Corporate Business Solutions experts recommend the following tips for mastering your SEO.

Create Useful Content That is Needed

One of the best things you can do is create content that addresses and/or solves a problem. In order to do this, you’ll need to spend time conducting quality research that will help you present your content in an interesting way. Ultimately, you’ll want to make your consumers feel that they are reading the best content on that particular topic.

Connect With Your Customers, Not the Search Engine

As a small business, you want to focus on connecting with your target audience rather than search engines. Sure, your content may be optimized, but if it turns customers off, you won’t rank well.

Make Sure Your Content is Mobile Friendly

In order to keep your content SEO-friendly, ensure your website is accessible on mobile devices. Consider compressing heavy image files, removing the flash video, and/or disabling intrusive pop-ups. Lastly, your content should offer value and be easily consumable.

Keywords Are Important, But They’re Not Everything

Just because keywords are an integral part of the algorithms doesn’t mean you want to just load up your content with them. As always, focus on filling a need for your audience. Sure, keywords should be in there, but the quality of the content is what’s most important.

Create Amazing Content

Do you want to know the secret to successful SEO in today’s day and age? It’s as simple as this: just create amazing content that your audience is looking for. Don’t forget – you still have to follow the basic rules.

Link, Link, and Link

Including internal links not only shows your mastery in a specific is, but it can also lead to more posts that offer supplementary value.

Keep Your Content Fresh and Relevant

It’s important for you to create and maintain content that remains relevant and up-to-date. You’ll want to update your content on a regular basis, which is actually more important than keywords and other SEO tactics.

To learn more, visit CBS-CBS.com.

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4 Ways to Get the Most Out of Your Website

In today’s day and age, there is no doubt that your company’s website is basically your company’s own little slice of digital real estate. Right?

What you do with that precious real estate is your prerogative. You can either master a digital marketing presence or squander the opportunity.

While no business is intentionally fulfilling the latter, many small business owners are failing to use their digital presence to their advantage in the most effective ways possible. There is a myriad of ways to make your website stronger, but only a few really effective ones.

Corporate Business Solutions experts recommend that every small business’s website follow the following four tasks to achieving online success.

Tell a Compelling Story

Sure, there are numerous places where your brand can digitally interact with your target audience – social media, industry blogs, ad space, press releases, and even YouTube. However, the main difference between your website and the aforementioned platforms is that you own your website. You control what goes up on your website and you can tell the story.

Your story can either address your history or talk about the future of your company. Regardless of your decision, there is no one-size-fits-all solution – your story should accurately reflect your company.

List Contact Information

You probably won’t be surprised to learn that one of the main reasons people visit a website is to obtain contact information. At the very least, make sure your website includes the following:

  • Business address (if applicable)
  • Store or business hours
  • A phone number and email address
  • An About page

While there are many different ways to provide this information, make sure it’s accessible and easy to find.

Collect Leads

While you’ll want to close sales through your website, that’s not the sole objective. In many cases, it may take multiple visits for a prospect to convert. In the meantime, collect as much lead information as possible. This will benefit you down the road and you’ll also learn more about the types of people that are visiting your website.

Overcome Friction

You’ll want your website to be as streamlined and user-friendly as possible. According to studies, poor navigation is the number one reason people leave websites. Thus, it’s a good idea to master user-friendly navigation. Ultimately, you want to offer a pleasant experience for prospective customers.

As you to continue to grow your business and website, consider using the aforementioned tips to achieving digital success.

To learn more, visit CBS-CBS.com.