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HR Software For Your Small Business

Instead of devoting so much time, resources, and energy on time-consuming HR tasks, the savviest of small businesses use the right HR software for their venture.

HR software makes admin tasks much easier, which frees up your time to focus on running and growing your business.

Let’s take a closer look at what our Corporate Business Solutions experts consider to be the best HR software for small businesses.

Despite the fact that the HR software market is growing and, with so many products available, which HR software is right for you? Here are four of the best HR software programs out there.

BambooHR

BambooHR is HR software explicitly designed for small businesses. With this relevant and effective HR app, you will find the best candidates for your company faster with applicant tracking. You’ll obtain quick and precise HR insights through HR reporting and time tracking. You’ll also be able to create custom workflows and support employee self-onboarding.

What could be better?

If you’re truly interested in utilizing BambooHR to take care of your admin tasks, you’ll have to fill out your information online in order to get a quote.

HR Direct Smart Apps

HR Direct Smart Apps is a streamlined and smart HR software program that is not only affordable but also highly effective. This program will provide your company with a free employee record keeping app which allows you to both monitor and manage employee information.

From there, you can also decide if you want to exploit the additional features, such as software that makes it easier to complete I-9 and W-4 forms, managing employee attendance, and allowing employees to handle their PTO.

Gusto

You can simplify the chaos that comes with HR by using Gusto. Gusto makes the entire HR process easy, including managing benefits and running payroll. From sending out communications to onboarding new employees, you can make the whole HR process seamless and enjoyable with Gusto.

Furthermore, advice and support are provided by HR experts with Gusto. You’ll be able to choose the right plan for your business and budget.

What could be better?

Zoho People

Zoho People allows you to manage and track all of your HR activity from one location. Zoho makes it easy for employees to update their personal information, which saves you a great deal of time. Furthermore, it includes seamless time tracking, performance reviews, and automated workflows.

To learn more, visit CBS-CBS.com.

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Understanding the Intricacies of Leads

Are you on cloud nine after obtaining leads from your last event? Do you feel really good about yourself and you’re ready to take the sales world by storm? Fantastic! But don’t get ahead of yourself. The most critical aspect of attaining a lead is ensuring it becomes an opportunity. So the question becomes, how can you enhance the quality of leads?

That’s right – do your research.

Corporate Business Solutions experts understand how using marketing automation solution and a CRM can help you understand your leads and grow your business. Ultimately, you’ll want to discern the ins and outs of your leads in order to make effective business decisions. Here are three reasons as to why knowing your leads can really help.

Understand Your Customer

When you know your leads, such as where they’re located and what they’re interested in, you can ensure that leads passed down to you fit your ideal profile.

Tip: consider CRM integration.

With the right CRM, your marketing department can efficiently create newsletters, ebooks, and white papers to keep up with the demands of business. Strong marketing efforts will create a high volume of leads, where prospects can fill out forms in order to access content.

You might also want to utilize Pardot, a marketing automation solution that helps you see your leads as they progress through the prospect journey.

Grab Hold of the Right Leads

Have you ever heard of “lead grading”. If not, now’s the time.

Lead grading lets you literally “grade” your lead on a scale of A to F so you can determine who the most qualified candidates are based on the attributes of a lead’s profile. These characteristics include job title, company size, or industry.

Ultimately, you want quality leads. Lead grading allows you to access that.

Track and Nurture Your Leads

Similar to many small sales teams who wear marketing hats, it’s important to manually nurture leads. You should do this even if you’re not sure whether or not it will turn into an opportunity.

With a concrete process within your marketing automation solution, you’ll be able to nurture in an impactful way to help your sales counterpart.

It’s not necessary to play a guessing game with your leads. With the correct data and procedures, you’ll be able to understand the intricacies of your leads in no time. This will help you secure more sales and grow your business.

To learn more, visit CBS-CBS.com.

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The Power of Ephemeral Content

It may be short-lived, but it’s highly effective.

Ephemeral (lasting for a very short time) content has a limited lifespan, but a lasting impact. Generally speaking, ephemeral content is accessible for up to 24 hours. While this may appear to be counter-intuitive, the growing popularity of “stories” on social media outlets such as Snapchat, Instagram, and Facebook provides an opportunity for this golden marketing tool. While this should not replace your business’s traditional marketing efforts, you should find ways to add this to the mix.

Why Stories? 

Stories are photo/video compilations that can be either pre-recorded or live. To take it a step further, Snapchat, Instagram, and Facebook all provide ways to get creative through enhanced filters and artwork, in addition to adjusting speed and tempo of a video.

With the growing expenses of high-quality videography, many businesses are turning to the potency of ephemeral social media content. While this may be a far cry from yesteryear’s traditional marketing efforts where publicized content was permanent and recirculated in the future, ephemeral content is efficient, short-lived, and highly effective. Not to mention, with the short attention span of today’s younger generations and professionals, social media stories provide “quick hits” of content, whether it be a product or service that your business offers.

One of the brightest aspects of ephemeral content marketing is the notion that it doesn’t require special equipment or personnel. If you have a smartphone, you can exploit this growing trend. Furthermore, the beauty of stories is the authenticity that it provides your target audience. Your posts don’t have to be perfect. People like this.

The 5 Pillars of Ephemeral Content Marketing

As recommended by CBS Corporate Business Solutions consultants 

  • Authenticity
  • Engagement
  • Keeping the content fresh
  • Consistency
  • Relevance

If you or your business has not yet explored the benefits of ephemeral content marketing, we encourage you to not waste any more time. Get started today and sign onto this growing trend to engage your followers on a daily basis. Consult with a Corporate Business Solutions expert to find out more.

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How to Successfully Manage Millennial Employees

By 2025, roughly 75% of the labor force will be comprised of millennials. That’s right. Millennials.

What does that mean for your business?

Well, with millennials making up such a large portion of the workplace, it’s imperative for small businesses to know how to efficiently manage millennial employees.

Let’s take a look at some of the best practices.

Embrace and Exploit Their Tech-Savvy Nature

 This is a no-brainer. As products of their generation, millennials are extremely tech-savvy. As a small business owner, you ought to promote and encourage their use of technology and social media. Rather than shutting them down, use this to your advantage. Trust us when we tell you it will help you stay competitive. To learn more, visit CBS-CBS.com.

Offer Flexible Hours 

It’s no secret that millennials love balance when it comes to managing their personal and professional lives. Thus, you ought to consider promoting flexible hours with the potential to work remotely. Once you assemble the right team, you will thank yourself in the end.

Foster a Robust Company Culture

 Most millennials are looking for meaningful and purposeful work. Furthermore, many of them do not fear authority. Thus, it’s your job to create a strong company culture with meaning in order to attract and retain loyal millennial employees.

 Embrace Collaboration

For the most part, millennials are largely social people. As a small business owner, you should make it a priority to encourage collaboration as often as possible. Not sure how? Here are some starter ideas: regular team meetings, brainstorming sessions, workshops, continuing education, etc. This leads to the creativity you are looking for.

Create Leaders

Rather than being told what to do, millennials love taking the lead. You should find ways to mentor this generation with the purpose of teaching them how to create, lead, and manage. Consult with a Corporate Business Solutions expert to learn more.

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New Study Shatters Assumptions about Customer Service in 2018

Most small business owners may have kicked off the new year with various assumptions about offering customer service in a hyper-connected world. Business news has been dominated by stories about omnichannel solutions and virtual reality. According to a recent study conducted by the Chief Marketing Officer Council (CMO), a good majority of customers are indifferent to all this. While that may come as a relief to some small businesses, consumers do have very specific requirements for great customer service.

The study is based on a survey of over 2,000 consumers in North America and Europe, conducted last year. One highlight of the study showed that nearly half of survey respondents said they would abandon a business or a brand if the customer service was continually poor or frustrating. Clearly, even in our digital, self-help age, customer service remains crucial to attracting and retaining buyers, says Corporate Business Solutions consultants.

While consumers have high expectations for customer service, their specific criteria for judging a service boils down to three critical aspects: response time for requests, helpfulness of the provided assistance, and whether the overall experience was positive. Interestingly enough, less than 10 percent of respondents said social media communities for brands “always on” service, and multiple touch point transactions were important for great customer service.

The study also found that consumers were not looking for fancy tech channels to communicate. A good majority said a phone number, an email address or an online form were sufficient to connect with a brand or a business. It’s notable that what really concerned customers was response time. As long as it was fast, most respondents felt satisfied with the overall service.

The CMO study’s findings should put customer service into perspective for small businesses. There’s little need to complicate the process with hip new tech. Focus on response time, contact channels, and offering assistance that is helpful. To find out if your small business’s customer service strategy meets these goals, contact us regarding Corporate Business Solutions Reviews.

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Essential Skills Modern Executives and Top Managers Can’t Do Without

In the past, the gung-ho manager that looked after the company’s bottom line would have been considered effective. But the modern workplace is a significantly different environment. Companies aim for survival in the long-term, so a crass leadership style that focuses solely on immediate gains is no longer in vogue. Here are several essential leadership skills small business owners, executives, and top managers need to cultivate for long-term survival of the brand, according to CBS Corporate Business Solutions consultants:

Emotional Intelligence – Forget the “Mad Men” style manager. The modern manager is highly emotionally intelligent. This typically means that the manager is capable of empathizing with the employees he or she is overseeing. Consider this scenario for example; an employee requests a day to work from home because their child has been taken seriously ill. A manager in the past would have flat out refused to grant permission. The skilled modern manager would empathize and accommodate the request.

While some minor inconveniences may occur because an employee decides to work from home, the long-term benefits are numerous. The continued success of any business depends on how invested each employee is in the brand. And if employees are happy, they are more engaged and productive in the workplace.

No More “Gut Feeling” Decisions – In the past, executives didn’t hesitate to boast that they made decisions based on their “gut feelings.” This type of reasoning doesn’t fly anymore. Top-level managers are expected to make their business decisions based on hard data. Even small businesses are encouraged to collect data to gather better insights regarding factors like the target demographic. Managers and executives should refer to this data when making decisions. Ultimately, the top-level players will have to explain business decisions using data-backed evidence.

Collaboration – The biggest businesses today are the result of enormous amounts of teamwork. Business success is no longer celebrated as the sole effort of a highly-placed visionary. Companies do credit their workers, particularly teams, for getting work done. Therefore, modern managers are highly collaborative and actually value teamwork. It simply would not be possible to oversee important projects otherwise.

Do the decision-makers in your small business embody the above qualities? Go to CBS-CBS.com to find out how your small business could improve its leadership.

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Google’s Approach to Establishing a Strong Team

 

Surprise, surprise. Google loves data.

Isn’t this something we knew? Maybe, maybe not.

What you likely didn’t know, however, is that Google often puts a great deal of effort into helping YOUR business operate at an optimal level. In doing so, Google has assembled some pertinent information on behalf of what is essentially their HR team. They sought to address the question of what makes a Google team successful.

Let’s dive a little bit deeper into this.

The Research

In seeking to understand why certain teams excelled and others did not Google examined more than 180 teams. They also conducted interviews and compared a myriad of characteristics/attributes between the high-rising teams and the ones that were falling short.

Conclusively, Google determined that the individual make-up of each team mattered much less than the person-to-person interaction and the composition of their work.

Ultimately, they determined that there are four critical components that separate the good teams from the great ones:

  • Psychological Safety
  • Dependability
  • Structure and Clarity
  • Meaning

While all of the elements are important, Google found that psychological safety played the largest role.

Psychological Safety

Essentially, this comes to down to one critical question: as a team, can you take risks that won’t lead to insecurity or embarrassment?

While risk-taking may seem routine on the surface, it actually carries with it a tremendous amount of emotional weight. When employees don’t feel secure about asking a question or contributing to an idea, they are less likely to partake in creativity and innovation. This is due to the simple, albeit IMPORTANT, fact that they do not want to be perceived in a negative light.

Employees that feel safe are much more likely to embody a sense of empowerment and subsequently will take risks and innovate. This leads to better collaboration and greater effectiveness. To learn more, visit CBS-CBS.com.

Dependability

As we know, nobody likes to work with an unreliable employee. This can lead to a myriad of issues. Thus, it’s critical that all members of the team submit their work on time and up to standard. Take the time to address the importance of dependability with your team.

Structure and Clarity

It’s essential for employees to understand exactly what their role is within the team at-large. If this is missing, people have a hard time pinpointing responsibility within the tasks. Consult with a Corporate Business Solutions expert to learn more.

Meaning of Work

As a team, you want to do your best to foster a sense of personal connection to the business and/or work that is being done. When this is the case, employees are more likely to deliver high-quality work.

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Small Businesses will be Affected by Facebook’s Newsfeed Change. Here’s What to Do About It.

Mark Zuckerberg announced last week that Facebook would be making some significant changes to how content is viewed on the platform’s Newsfeed. In a Facebook post on January 11, Zuckerberg specifically pointed to “public content,” which are posts from brands, businesses, and media, as “crowding out” personal posts. Facebook is making a major shift to mainly show posts from friends on the Newsfeed, as opposed to promotional material.

Small businesses can expect this change to hit them the hardest. Smaller brands are the most likely to promote Facebook posts. This year, this strategy will require drastic changes. Here are several tips suggested by CBS Corporate Business Solutions consultants on how small businesses can get around the Newsfeed change:

Produce High-Quality Content—Facebook users are mostly annoyed by spam posts that are blatantly pitch products. To keep your posts on Facebook, start producing better quality content. Meaning content that is highly relevant, timely, and interesting to the target audience. Avoid clickbait and misleading headlines. Invest in articles or video that the target audience would genuinely be interested in.

Consider Paying for Facebook Ads—If Facebook is essential for marketing to your company’s target audience, then seriously consider paying for Facebook ads. The ads will be strategically displayed alongside the Newsfeed so the new change doesn’t affect ads.

Create Content based on Engagement Metrics—The content that is most likely to be successful on Facebook is the type of content with the highest engagement rating. If the videos your company is posting on Facebook is generating high engagement numbers, then it’s safe to continue producing the same type of content. Facebook issues an “engagement rate” for each post your business profile submits. Use this rate to measure which content is becoming popular on the platform, and the continue to make more of it.

Ask Users to Allow Posts—Facebook has a feature called “see it first” that allows users to prioritize content seen on Newsfeeds. Users can click on the “see it first” button for your brand’s profile so that the content you produce won’t be filtered out with the rest of the public content. So conduct a campaign to get Facebook followers to make this change.

There are also alternatives to Facebook marketing your small business can try. Consult with a Corporate Business Solutions expert to find out more.

 

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Could Employee Retention be a Problem for Your Small Business?

Employee retention is back at the forefront of business issues. According to a new study published by Kronos and Future Workplace, nearly 87 percent of business executives called employee retention a critical priority within their companies. The reasons can be obvious. The unemployment rates are considerably low, especially when compared to the years following the Great Recession, and there’s vibrant marketplace activity. Employees could be scrutinizing new positions and might not hesitate to leave for better pay or a better workplace.

Small businesses usually suffer the most because of high turnover rates, warn CBS Corporate Business Solutions consultants.  Keeping managers, developing loyalty to the company, and allowing low-level employees to grow into management positions is extremely important for the long-term survival of a company and its brand. Small business can struggle to retain employees due to several reasons. A reason that is not often discussed is how the company approaches the problem. At a small venture, no one may want to “take ownership” of employee retention.

It’s worthwhile to stop and ask which personnel or department is actually responsible for retaining employees. It often falls to the HR and top management of the company. It’s easy for the blame game to start here, with executive managers blaming lower-level managers who interact daily with employees or blaming HR for not ensuring employee wellbeing.  It’s important to establish a structure where the personnel dedicates time for monitoring employee turnover rates and possible reasons. Large corporations, for example, are already appointing “retention specialists” and “employee experience directors” just to watch the retention rate.

Small businesses may not need to resort to creating new job titles for keeping employees in the company. However, designating the responsibility to managers or the HR department should happen. It’s important to also monitor annual employee retention rate. Corporate Business Solutions Reviews could help small businesses understand internal workings better, particularly with regards to how employees view their job experience.

In addition, making sure that employees are satisfied with their jobs by collecting feedback, offering perks, and being flexible when possible will also improve retention rates. If your small business has high turnover rates, it will affect the growth potential of the company. Therefore, do keep an eye on the employee retention rate and seek ways to improve it.

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Everything Small Businesses Know about Hard Work is Wrong

Working hard is an idea that’s drilled into us from a young age. As the belief goes, if one works hard, they will be rewarded for their effort. The latest business research and insight is seriously challenging this notion of working hard. That is to say, does a business need hard-working employees? According to some companies, no.

Perhaps the most well-known company to challenge the notion of hard work was Netflix. Yes, the popular online streaming service made some serious changes to its internal culture after years of stumbling sales. Some of the reforms the company introduced include unlimited vacation times and flexible working hours. Netflix also let go of a good majority of its workforce. The intriguing part is exactly who was let go.

During the layoff period, Netflix didn’t keep its hardest working employees around while laying off the rest. Instead, the company separated employees into two groups: who was crucial to the business and who was not. It didn’t matter if the employees showed up to work on time and worked 10-hour days. If the employee was not considered essential to the business, they were let go.

Such an approach does not seem fair, or particularly smart. However, Netflix managed to turn its dismal finances around to become the premiere streaming service in the world. Why did the Netflix approach work? Read below for explanations from Corporate Business Solutions consultants:

It’s a Results-Based Approach – The Netflix method works because it’s a solely results-based method for running a business. Instead of evaluating employees by how long they spend at the office, the approach isolates employees who bring in results and have the most potential to contribute to the company. It works because those remaining can deliver when it comes to the company’s goals.

Reduce Stress for Necessary Employees – Removing employees who are not needed does reduce stress for employees who contribute to the core business. They don’t have to work with people who are unnecessary to the team.

Focus on Innovation – Ultimately, staffing the workforce is essential to employees who deliver results, allowing companies to innovate. Netflix succeeded because the brand returned as an innovative leader within the industry, not because it had the most hard-working employees.

It all comes down not to working hard, but to working smart. Small businesses that want to succeed must focus on increasing efficiency and productivity at the workplace. Invest in employees who drive innovation in a manner that makes the business more competitive. Avoiding the traditional corporate work environment and driving efficiency and innovation is the way to succeed in 2018. To learn more, visit CBS-CBS.com.