2019 is almost at an end, and it’s time for business owners to start planning for their next calendar year. There’s no better opportunity to review your progress and your strategies to see how they can be honed and improved over the twelve months to come. This expert guide will help you to ensure you get the most out of your 2020 business planning.
Setting the Scene
The first step to effective annual business planning is to know what your company’s long-term goals are. Not just for the next few months or even years, but for the next decade and beyond. When you begin with your longer-term plans, you’ll be able to better connect the work you’re carrying out today with the impact that it will have on your business’ future, keeping you inspired and focused over the months to come. What must you achieve over the following year to move a step closer to those long-term goals? Break those goals down into smaller steps and start following them over the course of the next year.
Start Planning for Next Year
Once you know your overall business landscape you can begin to plan what you’re planning to achieve this year. It’s vital to decide what the focus of your operations will be in the short-term so you’ll be able to bring a few key projects to fruition rather than dividing your attention between countless half-finished projects. Once you’ve established annual goals, they need to be broken down into sections that can be reviewed on a quarterly basis. Knowing what you need to achieve in each quarter helps to give you sufficient time to keep momentum, make meaningful progress and adapt to changing situations.
Your Quarterly Business Plans
For each quarter, there are three areas that you need to consider to ensure that you set relevant milestones that will help you to move one step closer to your overall long-term goals.
- Focus – what must you achieve by the quarter’s end? What research must be carried out and what must be learned to achieve this? Who can assist you with this? Could you benefit from using professional business analysis and consulting services such as those provided by CBS-CBS.com?
- Revenue – what are your revenue targets over this quarter? Where will you gain this revenue from? How many customers are you going to need? Do you need to remove or add any revenue streams?
- Marketing – what’s your marketing strategy for the next quarter? What is your target audience? Which platforms are you planning to use? How much of your time will you be devoted to this? Draw up your quarter-long marketing plan, divided into weeks and months. Make sure you’ve included all of the techniques and strategies that you’ve found helpful over the past year, and pre-empt anything which prevented you from achieving any of your goals over the last year.
Most of all, you need to believe in yourself. You can reach the goals that you set for yourself!