Social Media Etiquette for Small Businesses

Corporate Business Solutions has the experience, education and expertise necessary to access the valuable information business owners need to access change needed to facilitate growth.

Many successful business owners have relayed that a dangerous assumption in business today is treating social media like a side project. There are more than a few who are getting it wrong in the social media world, and social media etiquette is necessary now more than ever. Behold the myths, the missteps and the mistakes. Here are three social media marketing trends to avoid:

  1. You Don’t Have to Talk to Everyone – Many business owners are embracing the concept of Customer Centricity to their social media outlook; being selective with their audience and curating data from custom made social media campaigns.  This approach restricts usage to a specific area, like customer service. It’s very effective for businesses seeking more predictability and delivering results that can be measured with established tools.
  2. Don’t Ignore LinkedIn- The social site, LinkedIn allows users to create company pages as a way to get more branding for your business. It also creates a presence for high level income earners on a social media network many are ignoring. While the trend is currently keeping a private profile, savvy business owners and executives are allowing for more exposure for themselves and their company. If you’re looking to get more exposure and target your products and services, LinkedIn Company Pages can help you do that.
  3. Don’t Keep Each Social Media Channel Separate-While some companies are attempting to figure out one or two social media networks, such as Facebook and Google, savvy business owners are combining social media channels and monitoring the activity on a constant basis. Allocating money to raise awareness on multiple social media channels is essential to winning the war of your audience mindshare.

To learn more about us and / or to schedule your complimentary appointment with the business experts at Corporate Business Solutions, call us at 877-357-9366.

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