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Enhance Your Content Marketing to Drive Sales

Content marketing can accomplish different things for different businesses. While some businesses use it as a way to increase brand awareness, others may use content marketing as a way to generate sales or sales leads.

Corporate Business Solutions experts recommend taking the following steps toward content marketing that generates sales.

Create a Content Marketing Plan

Not having a content plan in place is one of the largest mistakes marketers make when trying to drive sales. Sure, you’re aware that you need to create content and you want to boost sales. However, that’s not enough. You need to generate a strategy for finding and reaching your target audience to get them to convert to customers.

Understand Your Target Market

In order to produce effective content, you need to know who you’re creating that content for. Have a clearly identified target audience and speak directly to that audience through your engaging content.

Know Your Customers’ Common Concerns

Customers who are reading your content rather than buying your product or service are probably doing so because they’re undecided. To help them make their decision, it’s imperative for you to answer their questions and alleviate their concerns. Fortunately, you can do that with your content, if you know what your customers’ most popular questions and concerns are.

Listen to Your Customer Feedback

Coming up with those questions to base your content around can be as easy as simply listening to your current customers. If people consistently email you with the same questions or issues over and over again, those are likely things that would make for effective content.

Take a Look at Keywords

You should always consider the keywords and searches that bring potentials customers to your website. People will often enter questions into search fields if they can’t find an answer easily. Thus, if you see common themes there, that could be another source for your content.

Make a List of Questions

You should always go one step further than just simply keeping an eye out for common customer concerns. The very first thing to do is to create a list of the top 20 questions consumers have when deciding to purchase your product or service and subsequently create content to answer all of these questions in detail.

Take a Look at the Buying Process

When generating those questions and other topics for your content strategy, it can be helpful to put yourself in your customers’ shoes through each stage of the buying process. Spend the time to really familiarize yourself with the journey people take to purchase your product and then create the content to make it easy for them to purchase.

To learn more, visit CBS-CBS.com.

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Five Techniques to Enhance Your Blogging

It’s no secret that online blogging and other forms of published content can prove to be a critical aspect of your marketing strategy. Having said that, it takes a lot of strategic thought and preparation to make online content supplement your business goals. In order to help you improve those efforts, Corporate Business Solutions experts recommend the following five tactics.

Identify Optimal Keywords

 In order for your target audience to stumble across your blog content organically, you must integrate relevant and applicable keywords. While this can certainly be challenging, it’s up to you to invest the time and energy into researching the best keywords. Trust us when we tell you that you won’t regret it.

Get More Subscribers

So, you post your blog and you see that it hasn’t been viewed as many times as you’d like. Now what? To ensure that people actually read your blog, it’s helpful to offer an email subscription option. This will put the new blogs directly in their inboxes. What could be better?

Utilize Your Blog to Augment Your Reputation

Whether it’s via blogging, reviews, or social media, it’s absolutely imperative to not only monitor, but also constantly improve what is being said about your company online. Ultimately, your reputation can make or break a potential customer’s decision to buy into your business.

Personalize Your Content

Think about it – which will draw more interest: generic or personalized content? You got that right. Generic blog content will not yield the positive results you are looking for. Rather, take the time to publish personalized and relevant content that is specific to your target audience.

Make Your Content Shareable

One of the best ways to widen reach your reach is to optimize your content and make it more shareable. The more your content is shared, the more people you will reach.

To learn more, visit CBS-CBS.com.

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How to Successfully Manage Millennial Employees

By 2025, roughly 75% of the labor force will be comprised of millennials. That’s right. Millennials.

What does that mean for your business?

Well, with millennials making up such a large portion of the workplace, it’s imperative for small businesses to know how to efficiently manage millennial employees.

Let’s take a look at some of the best practices.

Embrace and Exploit Their Tech-Savvy Nature

 This is a no-brainer. As products of their generation, millennials are extremely tech-savvy. As a small business owner, you ought to promote and encourage their use of technology and social media. Rather than shutting them down, use this to your advantage. Trust us when we tell you it will help you stay competitive. To learn more, visit CBS-CBS.com.

Offer Flexible Hours 

It’s no secret that millennials love balance when it comes to managing their personal and professional lives. Thus, you ought to consider promoting flexible hours with the potential to work remotely. Once you assemble the right team, you will thank yourself in the end.

Foster a Robust Company Culture

 Most millennials are looking for meaningful and purposeful work. Furthermore, many of them do not fear authority. Thus, it’s your job to create a strong company culture with meaning in order to attract and retain loyal millennial employees.

 Embrace Collaboration

For the most part, millennials are largely social people. As a small business owner, you should make it a priority to encourage collaboration as often as possible. Not sure how? Here are some starter ideas: regular team meetings, brainstorming sessions, workshops, continuing education, etc. This leads to the creativity you are looking for.

Create Leaders

Rather than being told what to do, millennials love taking the lead. You should find ways to mentor this generation with the purpose of teaching them how to create, lead, and manage. Consult with a Corporate Business Solutions expert to learn more.

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Small Businesses will be Affected by Facebook’s Newsfeed Change. Here’s What to Do About It.

Mark Zuckerberg announced last week that Facebook would be making some significant changes to how content is viewed on the platform’s Newsfeed. In a Facebook post on January 11, Zuckerberg specifically pointed to “public content,” which are posts from brands, businesses, and media, as “crowding out” personal posts. Facebook is making a major shift to mainly show posts from friends on the Newsfeed, as opposed to promotional material.

Small businesses can expect this change to hit them the hardest. Smaller brands are the most likely to promote Facebook posts. This year, this strategy will require drastic changes. Here are several tips suggested by CBS Corporate Business Solutions consultants on how small businesses can get around the Newsfeed change:

Produce High-Quality Content—Facebook users are mostly annoyed by spam posts that are blatantly pitch products. To keep your posts on Facebook, start producing better quality content. Meaning content that is highly relevant, timely, and interesting to the target audience. Avoid clickbait and misleading headlines. Invest in articles or video that the target audience would genuinely be interested in.

Consider Paying for Facebook Ads—If Facebook is essential for marketing to your company’s target audience, then seriously consider paying for Facebook ads. The ads will be strategically displayed alongside the Newsfeed so the new change doesn’t affect ads.

Create Content based on Engagement Metrics—The content that is most likely to be successful on Facebook is the type of content with the highest engagement rating. If the videos your company is posting on Facebook is generating high engagement numbers, then it’s safe to continue producing the same type of content. Facebook issues an “engagement rate” for each post your business profile submits. Use this rate to measure which content is becoming popular on the platform, and the continue to make more of it.

Ask Users to Allow Posts—Facebook has a feature called “see it first” that allows users to prioritize content seen on Newsfeeds. Users can click on the “see it first” button for your brand’s profile so that the content you produce won’t be filtered out with the rest of the public content. So conduct a campaign to get Facebook followers to make this change.

There are also alternatives to Facebook marketing your small business can try. Consult with a Corporate Business Solutions expert to find out more.