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4 Steps You Should Take on Your Company’s Social Media Accounts

By now, the whole world knows how vital it is to have an influential social media account for businesses. Whether it be on Instagram, Facebook, Twitter, LinkedIn, or any other social media platforms available, those are the new driving forces to reach your audience. Without a strong social media presence, your business could be missing out on many new customers and clients.

Most of the time, people find businesses through their social media accounts. Even if they do a simple Google search of the company name, the business’s social media sites tend to pop up near the top of the search. If you want to be more successful in drawing more people to your company, you need to have a strong social media presence.

To help you out, Corporate Business Solutions Reviews has a few steps you should take to give your company’s social media accounts a boost.

Have a Strategy

One of the best ways to get your social media presence going is to have a strategy or a business plan. On the flip side, a quick way to lose the attention on your social media accounts is to have no strategy at all.

Your strategy should include who your target audience is, what the purpose is behind your accounts (are you showing off a certain aspect of your company, trying to draw in more clients, or keeping your current customers informed). Include a mission statement in your plan to help keep your strategy focused.

Be Authentic

Before social media became an essential aspect of businesses, it was easy to hide behind the computer screen and be whom you wanted to be but were too afraid to be in real life.

Nowadays, though, the authenticity of a social media account means everything. Staying true to who you are and what your business is, will be important to your current followers, and those you are trying to draw in.

Be Consistent

The lack of consistency is a sure way to lose your existing following and make it more difficult to gain new ones. The more you can be on your social media platforms, the more your customers and clients will see you.

If you have troubles making the time to post on your platforms, utilize one of the many tools available that allow you to schedule posts and link your accounts together. You can then plan ahead of time what you want to be posted and then continue with the rest of your day.

Connect With Your Audience

Now and then you may want to feature a post that is more on the selling side. However, if you do this too often, you’ll lose the attention of your customers.

Instead, inspire and empower your following. Most of the time that is why they are there. Make content that positively grabs their attention. Interact with them online to make those connections.

Having a successful social media presence doesn’t have to be difficult. The more we overthink it, the harder it becomes. Rather, spend some time researching what your audience is looking at and what they want to see. Remember, your social media is there to grab their attention, so you’ll want to make your content reflect that.

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11 Genius Ways to Enhance Your Curbside Appeal

You guessed right. Curb appeal IS critical to the success of your store.

Nearly 95% of customers say that the external appearance of a store is one of the primary influences on their decision about where to shop.

Having said that, how exactly do you improve the appearance of your store? Corporate Business Solutions experts recommend the following 11 tips to boost your small business’s curb appeal.

Add Some Greenery

Hanging flower baskets or planters at either side of the door adds elements of color and greenery to the entrance and makes the store look well-maintained.

Invest in a Welcome Mat

A tiny, affordable change that makes every customer feel super welcome.

Rebrand

If you’re revamping your storefront, maybe consider refreshing your branding at the same time. This is the perfect way to signal a new start for your company.

Refresh Your Signage

Peeling paint and faded colors show your customers that nobody cares about the store. As a result, why should they care about it? Invest in a new sign and change that impression.

Add a Splash of Paint

Akin to replacing your store sign, repainting walls and window frames give your store a new lease on life. It makes it look brand new, cared about and fresh, which customers will love.

Sweep the Front Sidewalk on a Daily Basis

This task should be part of every store owner’s daily routine. It takes just a moment, but instantly makes your store that much more appealing and desirable.

Inject Some Color

What better way to make your store stand out from the others from the street? Make your storefront vibrant and colorful.

Change Your Window Display(s) Regularly

Changing up your window displays can keep passers-by interested in your store and eager to see what the display will be next.

Make Your Business Clear

Any walker should be able to tell immediately what the purpose of your business is. If your signage or display doesn’t communicate this, you may need to think it through.

Remove Clutter

Clutter always looks unkempt and can be confusing for the customer. Take time to de-clutter and take out or down anything that detracts from the appeal and message of your storefront.

Clean the Windows

Every store owner should have a consistent cleaning schedule for their windows. Clean, sparkly windows make an enormous difference to the appeal of your store.

To learn more, visit CBS-CBS.com.