Delegating: A Crucial Leadership Quality

As a business owner, you’re likely always looking for and learning new qualities to make you a great leader. Having strong leadership skills is essential for a successful business. If you cannot lead your team and your company, it will be difficult to push it forward.

One of those top leadership qualities is knowing how and when to delegate. Delegating is essential for not just yourself and keeping your task load manageable, but it also shows that you trust your team to take on these responsibilities.

There may not necessarily be a right or wrong way to delegate. However, there are some tips that will help you be better at it. Your Corporate Business Solutions consultants have a few delegating tips to help.

Know Who to Delegate To

A good delegate knows who can handle that task. You will have certain people that can handle more responsibilities than others, in which you would delegate larger tasks. Those who are more creative, there would be specific tasks you delegate to them. The point is that you know who can handle what, and you delegate accordingly. This will help you and your team be successful.

Knowing What to Delegate

Not only should you know whom to delegate to, but you should also know what is and isn’t appropriate for you to delegate. If you’re just starting, you’ll likely want to start with smaller tasks to see how it goes. As time progresses though, you’ll begin to feel more comfortable delegating more substantial and more important jobs.

It’s important to note that not every task on your plate should get delegated. As the leader, you still need to take on the things that only the leader should handle. Time-sensitive, delicate, and personal tasks should still be left to you.

Don’t Hover and Micromanage

If the purpose of delegating is to ease up your workload and trust your employees, hovering over them will not solve the issue. In fact, micromanaging will only make things worse.

It’s okay to check in with your team from time to time, and it’s a good leadership habit to get into. However, when you’re presences is dominating to the point that your team feels frustrated and not trusted, you’ll only cause issues. When you delegate, let the task go.

Communicate Efficiently

When you delegate a task, you need to ensure that you properly communicate the task, so the person knows what he or she needs to do. If you only give half the information, or can’t clearly communicate the task, that person will either keep coming back with questions or deliver the project not how you wanted.

When you delegate a task, make sure to clearly lay out your expectations, along with any instructions on how to perform the task. Be available to answer questions, but also encourage the employee to learn on his or her own as well.

Give Credit

If you delegate a task, only to take the credit for it, you’ll have many upset employees. No one will want to help you out again if that’s how things go. When you delegate a task, it’s imperative that you give credit where credit is due. Reward for a job well done, and thank everyone who was involved in the project.

Delegating is an essential leadership skill to learn and master. Not only will it make your job easier, but it also builds up trust and the employer to employee relationship for a successful team.

6 Instagram Tips Every Business Owner Needs

Instagram has turned into a powerful tool that businesses can take advantage of. It’s one of the most popular social media platforms around, and many users enjoy scrolling through their feed to see what’s happening around the world.

For businesses, Instagram is a way to connect with its customers and clients. You can show behind the scenes photos and videos of what goes on in the day, showcase employees, or give your followers a sneak peek of something new.

If you do not have an Instagram account for your business, you should start one right away. To help you out, Corporate Business Solutions has six tips for your business Instagram account.

Follow People in Your Industry

Those who work within your industry, it’s a good idea to follow them. There are a few reasons behind it (and it’s not to copy what other people are doing). To start, when you follow someone, chances are they’ll take a look at your profile. They may even follow you back.

Another reason to follow people in your industry is to see the latest trends, and whether or not you’re keeping up with your competition. If you’re wondering why your clientele is slow, low or sales are slow, take a peek at your competition and see what you’re missing.

Follow People Who Follow Your Competition

Not only do you want to follow those in your industry, the ones who follow your competition, but you should also add them to your list too. Those clients are following your competition for a reason – for what they sell. Since you’re in the same industry, they are likely more inclined to follow you back since they’ll be interested in what you have to offer.

Have a Target Audience

If you’re posting for the sake of posting with no plan in mind, your account will only grow so much. Before you begin anything, determine who your target audience is. Once you know that, you can start to tailor your posts to them.

Create Engaging Content

After you set your target audience, you want to create content that will engage them. If you’re trying to reach to women in their early 20s, you wouldn’t want to post pictures and videos that are more appealing to men in their 50s.

Are you running out of creative and original content? Post-behind-the-scenes photos and videos and upcoming products or events with your business. Ask questions in your post to get your followers to interact with you.

Interact With Your Followers

If you want people to interact with you, you need to interact with them back. There is something to be said when a company replies to a comment from a customer. To them, it shows that you’re listening and taking the time to read what they’re saying.

Don’t Sacrifice Quality for Quantity

Many think you need to be constantly posting throughout the week. You can, but there is a good chance you’ll end up boring your customers. Cluttered feeds don’t get much attention.

Instead, focus on the quality of the post rather than how often. Although you do want to be consistent, you don’t need to post five photos in one day (unless you have a reason to).

What to Do With a Late-Paying Client

If you haven’t come across this yet, prepare yourself as it’s bound to happen. You have a customer or client who just won’t pay your invoice on time.

Late payments put a strain on your business, yourself and the relationship between you and your clients. You spend quite a bit of time and effort to do the work the client needs; you expect in return that you’ll get compensated in a timely manner. Late payments are one way to burn bridges between people.

It doesn’t matter what type of work you do. You deserve to get paid and get paid on time. Although there are some circumstances beyond people’s control in which payment may get delayed (in which case, this should get communicated between all parties), for the most part though, you should get paid on time.

If you’re struggling with a late-paying client, Corporate Business Solutions Reviews has a few ways to help you get paid.

Send Out Reminders

In some cases, all that’s happened is your client forgot to send out the payment. A simple reminder may do the trick. There are a few ways to do this. You can either send a quick email or text reminding them about the invoice or resend the invoice altogether.

To prevent late payments, send out a few reminders before the due date. Send out the first reminder a week before the payment due date, the day before, on the due date, and a week after the due date.

Make a Phone Call

Sometimes, emails and text messages can get lost and forgotten about. A phone call is a form of communication that is hard to ignore. Also, a phone call seems to stress the point that much more.

If you decide to make a phone call to the client, use your best customer service skills you have. You don’t want to burn any bridges with your clients. Approach the situation in a calm manner and let them know this is a simple reminder.

Implement a Late Payment Fee

Whether or not you struggle with late payments, implementing a late payment fee is a good business practice. It helps ensure that you receive payment on time and if you don’t, you’re compensated for the days you’ve waited for payment.

If you go this route, make sure it’s well-known to every client that you have a late payment fee. You wouldn’t want to catch them off guard with additional charges and hurt your relationship with the client.

Refuse Work

Do you have a client who is late with payments every time, no matter how many reminders and phone calls you send them? It may be time to cut ties with this client. Typically, a business goes this route as a last option, unless there are other factors included.

When refusing to work with a client, you still want to do so politely and professionally. You never know if the client will say something to another person about the experience. Be confident and straightforward with your decision, and explain why you’re not going to work with them anymore.

It’s important to keep track of all invoices, when they’re paid, and how many reminders you’ve sent. That way, if you need to contact them or decide to stop working with them, you have the proof to back your claims.

6 Qualities to Look For When Hiring a New Employee

When the time comes to hire employees, it can be difficult to determine who is the best fit for the position. Especially if you have many applications coming in, eventually you have to select one. Do you have a list of qualities you’re wanting from your new employee?

As send out a job posting, typically you want to hire the best and brightest person. Although your business will have its unique needs compared to others, there are some standard traits which employees should possess that work across all companies.

Corporate Business Solutions is here to help you out. As you begin your hiring process, pay attention to the following six traits to find the best employee for your company.

Dependability

You want someone whom you can depend on, not having to check in to ensure work is getting done. A dependable employee can be trusted with almost any task, and you know it will get done. If not, you can guarantee they will keep you informed or ask for help.

Commitment

When you hire an employee, you’re looking for someone that will stick with you for a long time, rather than walk out the door after the first month. Why? Because it can cost you more money having to hire and train new employees on a regular basis. Commitment is a significant quality to look for.

Good Work Ethic

A good employee is one that knows when it’s time to get to work and ignore distractions. The work ethic of an employee is another top trait to pay attention to. What would you rather have: an employee who clocks in, does the bare minimum, then heads home. Alternatively, would you instead prefer an employee who is willing to put in more than just the minimum, is willing to work extra hours if needed, and one whom you can rely on?

Positive Attitude

The attitude of the potential employee is another significant characteristic to look out for. Someone who comes into the office with a poor attitude day after day will bring down the whole team and create problems with the work environment. Instead, find an employee who can maintain a positive attitude at work, and can leave personal issues at the front door.

Team Member

Even though you want an employee who can work alone without supervision, you still want that employee to work well with the rest of the team (even if the team is just you). If your new worker continually buts heads with everyone around, it will be difficult to get high-quality work done.

Communicator

Ideal employees should know how important communication is in not just the workplace, but in life in general. Many issues can stem from improper communication and a lack of clarity. A good employee should be able to adequately communicate what he or she needs, is concerned about, or if he or she needs help.

On the other side of communication is listening skills. As important as it is for an employee to communicate, they must be able to listen when someone else is talking with them. Pay attention to their verbal and nonverbal communication during the interview process.

4 Steps You Should Take on Your Company’s Social Media Accounts

By now, the whole world knows how vital it is to have an influential social media account for businesses. Whether it be on Instagram, Facebook, Twitter, LinkedIn, or any other social media platforms available, those are the new driving forces to reach your audience. Without a strong social media presence, your business could be missing out on many new customers and clients.

Most of the time, people find businesses through their social media accounts. Even if they do a simple Google search of the company name, the business’s social media sites tend to pop up near the top of the search. If you want to be more successful in drawing more people to your company, you need to have a strong social media presence.

To help you out, Corporate Business Solutions Reviews has a few steps you should take to give your company’s social media accounts a boost.

Have a Strategy

One of the best ways to get your social media presence going is to have a strategy or a business plan. On the flip side, a quick way to lose the attention on your social media accounts is to have no strategy at all.

Your strategy should include who your target audience is, what the purpose is behind your accounts (are you showing off a certain aspect of your company, trying to draw in more clients, or keeping your current customers informed). Include a mission statement in your plan to help keep your strategy focused.

Be Authentic

Before social media became an essential aspect of businesses, it was easy to hide behind the computer screen and be whom you wanted to be but were too afraid to be in real life.

Nowadays, though, the authenticity of a social media account means everything. Staying true to who you are and what your business is, will be important to your current followers, and those you are trying to draw in.

Be Consistent

The lack of consistency is a sure way to lose your existing following and make it more difficult to gain new ones. The more you can be on your social media platforms, the more your customers and clients will see you.

If you have troubles making the time to post on your platforms, utilize one of the many tools available that allow you to schedule posts and link your accounts together. You can then plan ahead of time what you want to be posted and then continue with the rest of your day.

Connect With Your Audience

Now and then you may want to feature a post that is more on the selling side. However, if you do this too often, you’ll lose the attention of your customers.

Instead, inspire and empower your following. Most of the time that is why they are there. Make content that positively grabs their attention. Interact with them online to make those connections.

Having a successful social media presence doesn’t have to be difficult. The more we overthink it, the harder it becomes. Rather, spend some time researching what your audience is looking at and what they want to see. Remember, your social media is there to grab their attention, so you’ll want to make your content reflect that.

11 Genius Ways to Enhance Your Curbside Appeal

You guessed right. Curb appeal IS critical to the success of your store.

Nearly 95% of customers say that the external appearance of a store is one of the primary influences on their decision about where to shop.

Having said that, how exactly do you improve the appearance of your store? Corporate Business Solutions experts recommend the following 11 tips to boost your small business’s curb appeal.

Add Some Greenery

Hanging flower baskets or planters at either side of the door adds elements of color and greenery to the entrance and makes the store look well-maintained.

Invest in a Welcome Mat

A tiny, affordable change that makes every customer feel super welcome.

Rebrand

If you’re revamping your storefront, maybe consider refreshing your branding at the same time. This is the perfect way to signal a new start for your company.

Refresh Your Signage

Peeling paint and faded colors show your customers that nobody cares about the store. As a result, why should they care about it? Invest in a new sign and change that impression.

Add a Splash of Paint

Akin to replacing your store sign, repainting walls and window frames give your store a new lease on life. It makes it look brand new, cared about and fresh, which customers will love.

Sweep the Front Sidewalk on a Daily Basis

This task should be part of every store owner’s daily routine. It takes just a moment, but instantly makes your store that much more appealing and desirable.

Inject Some Color

What better way to make your store stand out from the others from the street? Make your storefront vibrant and colorful.

Change Your Window Display(s) Regularly

Changing up your window displays can keep passers-by interested in your store and eager to see what the display will be next.

Make Your Business Clear

Any walker should be able to tell immediately what the purpose of your business is. If your signage or display doesn’t communicate this, you may need to think it through.

Remove Clutter

Clutter always looks unkempt and can be confusing for the customer. Take time to de-clutter and take out or down anything that detracts from the appeal and message of your storefront.

Clean the Windows

Every store owner should have a consistent cleaning schedule for their windows. Clean, sparkly windows make an enormous difference to the appeal of your store.

To learn more, visit CBS-CBS.com.

10 Reasons Why Employees Stay With Your Company

As you know, retaining top talent and unique employees is key to long-term productivity and team effectiveness. Thus, knowing what makes people happy at work is important. Corporate Business Solutions experts lay out for us the 10 most common reasons why employees stay with your company.

Benefits and Incentives

Some of the most effective benefits and incentives are more workplace independence, development opportunities, healthcare, commuting assistance, and performance-based bonuses.

Satisfaction with the Environment

A clean and organized workplace with a lively atmosphere, ample space, and sufficient facilities is essential to maintaining employee morale. People are also integral components of the environment. Opportunity to socialize and collaborate is a big part of workplace synergy.

Financial Compensation

Payment for work, complete with bonuses and incentives, provides tremendous stability. Being open to the possibility of raises in the future with long-term tenure and continued good performance is also a motivating factor.

Inspiration for Working Smarter

You should always encourage and foster working smart rather than working just to be busy. Ultimately, this is more productive and rewarding. This approach must be present in managers who supervise without micromanaging.

Great Relationships with Leadership

Those who seek to prove themselves every single day should be praised for their work ethic. Those who may be falling behind should be offered help from management to improve their performance, which may include such things as retraining, help with skill development, or clearer performance standards as to what is expected from the employee so that goals can be achieved. Positive efforts by management to help an employee improve can help foster the internal motivation that the employee needs to perform better. Forming relationships is an important factor in a harmonious workplace.

Challenge and Excitement

People want to be engaged with challenging work that piques their interest and employs their technical and interpersonal skills. Being able to complete projects with a dynamic and well-balanced team is encouraging.

Mentorship

Learning from more experienced members of the company can make things seamless for new and less experienced employees. Mentorship is conducive to learning on the job.

Recognition

It goes without saying that everyone likes to be respected and recognized for their hard work.

Career Development

Most employees don’t want to be trapped in dead-end jobs with no prospects for advancement and doing the same thing for years. Being engaged includes new challenges to overcome and new skills to learn in order to develop as employees and people.

Work-Life Balance

Excessive overtime hinders productivity. A reasonable amount of sick leave and vacation time is motivation to take quality rest and recovery time. This ensures that employees go back to work with a rejuvenated sense of purpose and excitement to perform.

To learn more, visit CBS-CBS.com.

4 Email Marketing Phrases to Avoid

Marketing professionals have to be prudent when generating emails to avoid having them be marked as spam. Marketers should send out bulk emails on a consistent basis to leads, opportunities, and customers in an effort to show people why their business’ products/services matter.

Corporate Business Solutions experts break down the following top four spam trigger words to avoid in your emails.

Multi-level Marketing

MLM refers to the practice where businesses hire people to go around and try and sell someone a product, then have that person recommend the product to others. At times this is a legitimate practice. Most of the time, however, it’s comparable to a pyramid scheme. Any business practice connected to a pyramid scheme should be avoided like the plague. Even searching “multi-level marketing” brings up suspect results, so it makes sense that any emails with the term in it will be triggered as spam.

Increase Sales

This is both surprising and not surprising. It’s hard to picture a business-to-business marketing team generating an email for thousands of potential clients and not using this phrase. However, that’s exactly why it’s often noted as spam in the first place. Context DOES matter here. This phrase will eventually come up in an email, but there are ways around it. For example, don’t use the phrase in the subject line. Also, steer clear of trying to look spammy and try these techniques instead to increase sales.

Web Traffic

If you received an email with “Web Traffic” in the subject line, would you think it’s legitimate? Increasing web traffic for an online business is absolutely critical for the success of that business. Ultimately, the more traffic your website garners, the more likely you’ll convert that traffic into sales. Spammers and scammers exploit this term because it’s something all online businesses are researching.

Free Consultation

Not many things in today’s world are actually free. Thus, this phrase immediately jumps out to just about everyone. Even if the consultation is free, there’s always a catch, and if there’s a catch, that means your marketing team isn’t being transparent to its targeted audience. Unless you’re truly offering a free consultation for potential buyers, do not advertise it as free. Plain and simple, to avoid being marked as spam, don’t put “Free Consultation” in the subject line.

To learn more, visit CBS-CBS.com.

4 Awesome Tools To Come Up With Blog Ideas

Content marketing is all about helping small businesses generate website traffic, online visibility, and sales leads. As known, a business blog is a key to content marketing. But if you’re like many in a small business, you may find yourself wondering what exactly to write about.

Corporate Business Solutions experts recommend the following four tools to help generate ideas for blog posts.

Google Keyword Tool

The entirely free keyword tool from Google AdWords is great for finding out what people are actually searching for on Google on a day-to-day basis. You can use the tool even if you’re not advertising through Google.

Of note: look for keywords that get a significant number of searches (for example, 50,000 monthly searches), but have low or medium competition. Take note of  “local monthly searches” if you specifically want to target readers in your region or area. You can also change the location to determine how keywords are performing in various regions.

Netvibes

Netvibes allows you to create a personalized dashboard so you can monitor RSS feeds, social media accounts, and even analytics for your own blog and website (all in one place). You’ll be able to add RSS feeds for your favorite blogs and news sites and check it daily.

You can add as many feeds as you desire to get vast coverage of topics. Then, you can simply scan the headlines for something in the news that triggers a blogging idea or serves as a launching point for your own piece.

Alltop

Alltop is an amalgamation of the best blogs under hundreds of topics. You can easily come up with blog ideas by browsing through the current post titles that are shown under each topic. For example, if you write on technology, there are a myriad of technology posts from which you can learn. You can also search for related topics for each heading.

Quora

Generally speaking, a good blog post often answers a burning question that many people have. Quora is a great place to identify the types of questions that business people want answers to. Quora is particularly good for business-to-business topics.

Questions are grouped under topics. Look especially for questions with a significant amount of interactivity and comments. This is generally a signal that the topic will be engaging.

To learn more, visit CBS-CBS.com.

Enhance Your Content Marketing to Drive Sales

Content marketing can accomplish different things for different businesses. While some businesses use it as a way to increase brand awareness, others may use content marketing as a way to generate sales or sales leads.

Corporate Business Solutions experts recommend taking the following steps toward content marketing that generates sales.

Create a Content Marketing Plan

Not having a content plan in place is one of the largest mistakes marketers make when trying to drive sales. Sure, you’re aware that you need to create content and you want to boost sales. However, that’s not enough. You need to generate a strategy for finding and reaching your target audience to get them to convert to customers.

Understand Your Target Market

In order to produce effective content, you need to know who you’re creating that content for. Have a clearly identified target audience and speak directly to that audience through your engaging content.

Know Your Customers’ Common Concerns

Customers who are reading your content rather than buying your product or service are probably doing so because they’re undecided. To help them make their decision, it’s imperative for you to answer their questions and alleviate their concerns. Fortunately, you can do that with your content, if you know what your customers’ most popular questions and concerns are.

Listen to Your Customer Feedback

Coming up with those questions to base your content around can be as easy as simply listening to your current customers. If people consistently email you with the same questions or issues over and over again, those are likely things that would make for effective content.

Take a Look at Keywords

You should always consider the keywords and searches that bring potentials customers to your website. People will often enter questions into search fields if they can’t find an answer easily. Thus, if you see common themes there, that could be another source for your content.

Make a List of Questions

You should always go one step further than just simply keeping an eye out for common customer concerns. The very first thing to do is to create a list of the top 20 questions consumers have when deciding to purchase your product or service and subsequently create content to answer all of these questions in detail.

Take a Look at the Buying Process

When generating those questions and other topics for your content strategy, it can be helpful to put yourself in your customers’ shoes through each stage of the buying process. Spend the time to really familiarize yourself with the journey people take to purchase your product and then create the content to make it easy for them to purchase.

To learn more, visit CBS-CBS.com.