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10 Reasons Why Employees Stay With Your Company

As you know, retaining top talent and unique employees is key to long-term productivity and team effectiveness. Thus, knowing what makes people happy at work is important. Corporate Business Solutions experts lay out for us the 10 most common reasons why employees stay with your company.

Benefits and Incentives

Some of the most effective benefits and incentives are more workplace independence, development opportunities, healthcare, commuting assistance, and performance-based bonuses.

Satisfaction with the Environment

A clean and organized workplace with a lively atmosphere, ample space, and sufficient facilities is essential to maintaining employee morale. People are also integral components of the environment. Opportunity to socialize and collaborate is a big part of workplace synergy.

Financial Compensation

Payment for work, complete with bonuses and incentives, provides tremendous stability. Being open to the possibility of raises in the future with long-term tenure and continued good performance is also a motivating factor.

Inspiration for Working Smarter

You should always encourage and foster working smart rather than working just to be busy. Ultimately, this is more productive and rewarding. This approach must be present in managers who supervise without micromanaging.

Great Relationships with Leadership

Those who seek to prove themselves every single day should be praised for their work ethic. Those who may be falling behind should be offered help from management to improve their performance, which may include such things as retraining, help with skill development, or clearer performance standards as to what is expected from the employee so that goals can be achieved. Positive efforts by management to help an employee improve can help foster the internal motivation that the employee needs to perform better. Forming relationships is an important factor in a harmonious workplace.

Challenge and Excitement

People want to be engaged with challenging work that piques their interest and employs their technical and interpersonal skills. Being able to complete projects with a dynamic and well-balanced team is encouraging.

Mentorship

Learning from more experienced members of the company can make things seamless for new and less experienced employees. Mentorship is conducive to learning on the job.

Recognition

It goes without saying that everyone likes to be respected and recognized for their hard work.

Career Development

Most employees don’t want to be trapped in dead-end jobs with no prospects for advancement and doing the same thing for years. Being engaged includes new challenges to overcome and new skills to learn in order to develop as employees and people.

Work-Life Balance

Excessive overtime hinders productivity. A reasonable amount of sick leave and vacation time is motivation to take quality rest and recovery time. This ensures that employees go back to work with a rejuvenated sense of purpose and excitement to perform.

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4 Awesome Tools To Come Up With Blog Ideas

Content marketing is all about helping small businesses generate website traffic, online visibility, and sales leads. As known, a business blog is a key to content marketing. But if you’re like many in a small business, you may find yourself wondering what exactly to write about.

Corporate Business Solutions experts recommend the following four tools to help generate ideas for blog posts.

Google Keyword Tool

The entirely free keyword tool from Google AdWords is great for finding out what people are actually searching for on Google on a day-to-day basis. You can use the tool even if you’re not advertising through Google.

Of note: look for keywords that get a significant number of searches (for example, 50,000 monthly searches), but have low or medium competition. Take note of  “local monthly searches” if you specifically want to target readers in your region or area. You can also change the location to determine how keywords are performing in various regions.

Netvibes

Netvibes allows you to create a personalized dashboard so you can monitor RSS feeds, social media accounts, and even analytics for your own blog and website (all in one place). You’ll be able to add RSS feeds for your favorite blogs and news sites and check it daily.

You can add as many feeds as you desire to get vast coverage of topics. Then, you can simply scan the headlines for something in the news that triggers a blogging idea or serves as a launching point for your own piece.

Alltop

Alltop is an amalgamation of the best blogs under hundreds of topics. You can easily come up with blog ideas by browsing through the current post titles that are shown under each topic. For example, if you write on technology, there are a myriad of technology posts from which you can learn. You can also search for related topics for each heading.

Quora

Generally speaking, a good blog post often answers a burning question that many people have. Quora is a great place to identify the types of questions that business people want answers to. Quora is particularly good for business-to-business topics.

Questions are grouped under topics. Look especially for questions with a significant amount of interactivity and comments. This is generally a signal that the topic will be engaging.

To learn more, visit CBS-CBS.com.

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5 Awesome Content Marketing Strategies

While some companies use content marketing as a way to increase brand awareness, others use it as a way to generate sales or leads. Regardless of its purpose for your business, Corporate Business Solutions experts recommend the following five strategies for improving your content marketing.

Identify Your Target Audience

As expected, content works best when its targeted for a particular audience. Rather than aimlessly creating content without considering who your target audience is, spend time identifying your target audience and think about who will benefit most from your products or services. This will ensure the content you create on your site is more engaging and relatable for your target audience.

Use Great Visuals

The old adage of “a picture tells 1000 words” certainly carries truth today. This is particularly true in the world of content marketing. Combining the use of great visuals, whether it’s pictures, videos or infographics, with quality text, is one content marketing strategy for your website that should not be overlooked.

Having said that, one image placed at the top of a blog won’t suffice. Rather, the content on your website should be accompanied by stimulating imagery. In other words, throwing a stock image at the top of an article will not cut it. You should add relevant images throughout the article to try and keep the user’s engagement high throughout the entire piece.

Create Shareable Content

Another critical aspect of content marketing is to make the content you create on your small business’s website shareable. In other words, you want to aim to make it go viral. Generating content that encourages others to share it will inevitably drive higher volumes of traffic to your website. As you know, higher percentages of traffic results in greater leads and sales.

Create a Content Marketing Plan

Successful content marketing campaigns should always begin with a content marketing plan. This essential content marketing strategy for your small business should include mapping out potential blog titles and topics for the upcoming weeks and months. You’ll also want to include any guest blogging targets and where your content gets posted on external websites to help your small business reach a wider audience.

Share Your Website Content On Social Media

Rather than simply writing a new blog and publishing it on your website or creating a new landing page and forgetting about it, share your fresh and creative content to as many followers as possible. In addition to using social media channels like Facebook and Twitter, post regular content on multiple social avenues, including LinkedIn and Google+.

To learn more, visit CBS-CBS.com.

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5 Great Ways to Save Money

While there isn’t a perfect formula for starting a business. different approaches work for different people. Having said that, there’s a great deal of value in cash flowing a business and avoiding the burden of debt on the front end. In order to effectively fund your own business, you have to master your savings habits and attain a strong grasp of your financial situation.

Corporate Business Solutions experts recommend the following tips to saving money in a small business setting. Considering using these today to better improve your cash flow.

Eliminate Your Debt

Sure, nobody wants to discuss the dreaded topic of debt. While we all seem to have it, very few of us ever directly confront it until it becomes too much to handle.

Just imagine what you could do if your debts were gone. All of a sudden, you’ll feel like you got a raise. Suddenly all of that money that was going towards repaying a debt can be put towards something else, such as starting a business.

Reduce Your Discretionary Spending

One of the best ways to pay down debt on a limited income is to slash your discretionary spending and put that money towards your debts.

Between eating out and online shopping, you should be able to save a few hundred dollars per month. Over the course of a year, this can add up to a significant amount of money.

Automate Savings

It’s easy to get so caught up in spending that you don’t even think about savings. Over time, this can have some pretty traumatic effects. And while there are plenty of ways you can deal with this issue, automating the savings process is one of the smartest options.

Ask Yourself THE Question

When you find yourself in a store and before placing something in your shopping cart, ask yourself this important question: “Do I really need this?”

Most of the time, the honest answer is generally “no.” While you might not like the answer, it’s what you need to hear in order to avoid spending money on things you don’t need.

Reinvest Profits

While this may seem simple, it’s often very challenging. Sure, your natural inclination is to start spending the money you make from your new business. However, it’s a much more logical practice to reinvest your profits. This will allow you to continue growing without needing to take on debt.

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4 Critical Steps to Growing Your Small Business

Expanding your small business is no easy feat. To be honest, it is one of the hardest challenges that people face when they are looking to abandon the 9-5 grind.

Ultimately, the success of your small business depends on your ability to increase profits using a variety of methods. From employee training to marketing, every component of your business needs the proper attention.

Sure, overnight success almost never happens. However, there is a myriad of steps you should take in order to keep your business moving forward. While it takes time and effort, you’ll soon start to reap the rewards.

Corporate Business Solutions experts recommend the following four tips for helping your business grow.

Know Your Customers

The best way to develop successful products and services is to know what your customers want. You can achieve this through surveys and various forms of research. For example, asking them to provide honest feedback is critical. Analyzing reviews is one of the best ways to get inside the minds of your customers. As a result, you’ll be able to develop the right products and services that accurately reflect the demands of the market. Additionally, you’ll gain a better understanding as to how your company can improve.

Enhance Customer Service

Regardless of whether or not you have a superior product or service, you won’t fully satisfy your customers without a strong customer service program. Ultimately, this facet of a company is all about you taking that extra step to make your customers feel important and valued. You’ll want to address their problems immediately and also take time to answer their questions. Consider tying social media into your customer service strategy.

Exploit Social Media

There is absolutely no doubt that social media is an extremely powerful tool. Not only can it reach thousands of people at once, it keeps people engaged. Ultimately, this helps you stay relevant. Listening to your customer’s comments will help you understand how to better satisfy your audience.

Focus on Professional Development

 

It will probably come as no surprise that the success of your business largely lies in the hands of the people that you employ.

The success of your business also depends on the quality of employees that you hire. Building a successful team is the key to ensuring that your company thrives. You should always give your employees a purpose and make sure they buy into your common goal.

To learn more, visit CBS-CBS.com.

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Five Critical Tips to Hiring

We know. Hiring new employees can be a very time-consuming and resource-draining process for any business. However, it can be particularly challenging for small businesses with limited means. For a small company, each new hiree has a significant impact on the business, whether it be negative and positive. As a result, it’s critical for small business owners to have the right approach to hiring in order to avoid mistakes.

If you are looking to take the right steps when hiring, consider the following pointers from our Corporate Business Solutions experts.

Be Very Candid

The first step to ensuring that potential hires are truly ready to take on the duties is to be as clear as possible. You’ll want to inform them of the day-to-day tasks and share the company’s goals as well. Furthermore, it’s important to include details regarding salary and benefits. In addition, be candid about any challenges that he/she might face. Being as candid as possible about the position helps you hire the right people who will last a long time.

Use Connections

You might be able to find great candidates by contacting people you already know in your field. For example, calling or emailing business colleagues and/or creating LinkedIn posts is an effective way to let people know you’re hiring.

Establish Your Company Culture

As mentioned, each employee has a significant impact on the culture of a small business. Remember, you can teach skills, but not personality or a tireless work ethic. Take time to establish company values and the look for these qualities in your candidates. You’ll want to address your company’s values during the interview and also gear questions related to those values.

Measure Commitment

You’re really going to want to understand whether or not a potential hiree is truly committed to working for you before you put that offer on the table. Focus on little gestures during the interview and try to understand how enthusiastic the candidate really is about the job opportunity.

Implement a Trial Period

It’s important to implement a trial period prior to making a full commitment. You might want to consider having new employees sign a short-term contract or hiring them as freelancers. Ultimately, this will help you determine if he/she is the ideal candidate for the job before you make any long-term commitments. Furthermore, an effective trial period can be a great way to give both new employees and employers the right amount of time in order to make informed decisions.

To learn more, visit CBS-CBS.com.

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Five Techniques to Enhance Your Blogging

It’s no secret that online blogging and other forms of published content can prove to be a critical aspect of your marketing strategy. Having said that, it takes a lot of strategic thought and preparation to make online content supplement your business goals. In order to help you improve those efforts, Corporate Business Solutions experts recommend the following five tactics.

Identify Optimal Keywords

 In order for your target audience to stumble across your blog content organically, you must integrate relevant and applicable keywords. While this can certainly be challenging, it’s up to you to invest the time and energy into researching the best keywords. Trust us when we tell you that you won’t regret it.

Get More Subscribers

So, you post your blog and you see that it hasn’t been viewed as many times as you’d like. Now what? To ensure that people actually read your blog, it’s helpful to offer an email subscription option. This will put the new blogs directly in their inboxes. What could be better?

Utilize Your Blog to Augment Your Reputation

Whether it’s via blogging, reviews, or social media, it’s absolutely imperative to not only monitor, but also constantly improve what is being said about your company online. Ultimately, your reputation can make or break a potential customer’s decision to buy into your business.

Personalize Your Content

Think about it – which will draw more interest: generic or personalized content? You got that right. Generic blog content will not yield the positive results you are looking for. Rather, take the time to publish personalized and relevant content that is specific to your target audience.

Make Your Content Shareable

One of the best ways to widen reach your reach is to optimize your content and make it more shareable. The more your content is shared, the more people you will reach.

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Understanding the Intricacies of Leads

Are you on cloud nine after obtaining leads from your last event? Do you feel really good about yourself and you’re ready to take the sales world by storm? Fantastic! But don’t get ahead of yourself. The most critical aspect of attaining a lead is ensuring it becomes an opportunity. So the question becomes, how can you enhance the quality of leads?

That’s right – do your research.

Corporate Business Solutions experts understand how using marketing automation solution and a CRM can help you understand your leads and grow your business. Ultimately, you’ll want to discern the ins and outs of your leads in order to make effective business decisions. Here are three reasons as to why knowing your leads can really help.

Understand Your Customer

When you know your leads, such as where they’re located and what they’re interested in, you can ensure that leads passed down to you fit your ideal profile.

Tip: consider CRM integration.

With the right CRM, your marketing department can efficiently create newsletters, ebooks, and white papers to keep up with the demands of business. Strong marketing efforts will create a high volume of leads, where prospects can fill out forms in order to access content.

You might also want to utilize Pardot, a marketing automation solution that helps you see your leads as they progress through the prospect journey.

Grab Hold of the Right Leads

Have you ever heard of “lead grading”. If not, now’s the time.

Lead grading lets you literally “grade” your lead on a scale of A to F so you can determine who the most qualified candidates are based on the attributes of a lead’s profile. These characteristics include job title, company size, or industry.

Ultimately, you want quality leads. Lead grading allows you to access that.

Track and Nurture Your Leads

Similar to many small sales teams who wear marketing hats, it’s important to manually nurture leads. You should do this even if you’re not sure whether or not it will turn into an opportunity.

With a concrete process within your marketing automation solution, you’ll be able to nurture in an impactful way to help your sales counterpart.

It’s not necessary to play a guessing game with your leads. With the correct data and procedures, you’ll be able to understand the intricacies of your leads in no time. This will help you secure more sales and grow your business.

To learn more, visit CBS-CBS.com.

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How Employee Perks Can Help Your Business

It’s no secret that the right employees are a business’s most valuable asset.

With attractive perks, business owners can provide their hard-working employees with the appropriate work-life balance that they so desperately need. These non-monetary benefits are a major opportunity for companies, and if you’re not taking full advantage of them, you ought to rethink your company culture.

Consider this: it is noted that roughly 50% of job-seekers put a large premium on company benefits and perks in the decision to select their next job.

According to a recent survey by Clutch, the most coveted perk amongst the workforce is flexible hours. Ultimately, this will translate to greater productivity, happiness, and engagement. With flexible work hours, employees feel trusted by their companies to get the job done.

It’s important to understand that this applies just as much to small business as it does larger corporations. Companies should do their best to make their employees feel valued. Things like complimentary coffee/snacks, company retreats, or the option the work from home show employees that their wellbeing is at the forefront.

Respondents from the survey spanned a wide range of industries and companies, including both large and small. The largest group of respondents came from small businesses. Conclusively, while just over 40% of respondents noted that they didn’t have employee perks, the [over] 50% that do have perks asserted that they are satisfied with them and that they improve their wellbeing.

As noted, flexible working hours led the group, with fitness/health perks, food/snacks, and professional development following suit.

According to Corporate Business Solutions experts, businesses can offer perks through health/wellness programs by covering gym membership costs, offering continuing education courses, and/or providing complimentary coffee and snacks throughout the work day.

Why Are Employee Perks Important?

Not only do perks increase productivity and improve the overall working environment for your employees, they also enhance wellbeing and life outside of the office. As a business owner, think of creative ways to implement employee perks that make your staff feel appreciated and valued. Ultimately, they will thank you for it in the end, and you’ll get some nice work out of them in the meantime.

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New Study Shatters Assumptions about Customer Service in 2018

Most small business owners may have kicked off the new year with various assumptions about offering customer service in a hyper-connected world. Business news has been dominated by stories about omnichannel solutions and virtual reality. According to a recent study conducted by the Chief Marketing Officer Council (CMO), a good majority of customers are indifferent to all this. While that may come as a relief to some small businesses, consumers do have very specific requirements for great customer service.

The study is based on a survey of over 2,000 consumers in North America and Europe, conducted last year. One highlight of the study showed that nearly half of survey respondents said they would abandon a business or a brand if the customer service was continually poor or frustrating. Clearly, even in our digital, self-help age, customer service remains crucial to attracting and retaining buyers, says Corporate Business Solutions consultants.

While consumers have high expectations for customer service, their specific criteria for judging a service boils down to three critical aspects: response time for requests, helpfulness of the provided assistance, and whether the overall experience was positive. Interestingly enough, less than 10 percent of respondents said social media communities for brands “always on” service, and multiple touch point transactions were important for great customer service.

The study also found that consumers were not looking for fancy tech channels to communicate. A good majority said a phone number, an email address or an online form were sufficient to connect with a brand or a business. It’s notable that what really concerned customers was response time. As long as it was fast, most respondents felt satisfied with the overall service.

The CMO study’s findings should put customer service into perspective for small businesses. There’s little need to complicate the process with hip new tech. Focus on response time, contact channels, and offering assistance that is helpful. To find out if your small business’s customer service strategy meets these goals, contact us regarding Corporate Business Solutions Reviews.