What to Do When Customers Bash Your Brand or Product on Social Media

Social media is essential for engaging with customers. Sometimes though, small businesses may wish customers were not so engaged on social media. If clients are taking to social media, not to praise your products, but to bitterly criticize, then your company will have a full-blown crisis on hand. Understandably, not all customers who engage with a brand post positive or neutral comments. The goal of a marketing strategy is to maximize positive engagement and minimize negative engagement down to near zero.

But what happens when the negatives end up overtaking the positives? How can a small business respond without spending too much or making the crisis worse?

Don’t Confront the Negative Posters – Being confrontational on a public platform like social media will never end well for a brand. Unless being confrontational is actually one of the traits the brand is trying to promote. Most brands, however, do not want this. If your team tries to confront the accusers, regardless of the merits of the claims, you risk a small argument from snowballing into a veritable social media spectacle. It takes years to build the reputation of a brand, and only minutes to destroy it beyond repair.

Take the High Road and Put the Matter to Rest Quickly – For example, learn about what happened to Iggy Azalea, a promising musician who damaged her brand permanently by relentlessly arguing with critics on Twitter. Keep in mind that the negative reviewers are not losing massive profits by arguing with a business. Therefore, the company should take the high road. Without sounding condescending or deceptive, put the matter to rest with a genial post. Keep it short and apologize if you have to. Don’t drag on an argument any longer than it needs to and let the news cycle move on.

Ask a Consultant What to Do – Marketing experts like the Corporate Business Solutions consultants can help your small business respond to a major PR crisis in a timely and sensitive manner. If your marketing team is inexperienced in responding to negative feedback that is making its way to media, hire the experts to manage the problem.

The main thing during a PR crisis is to avoid the problem from getting worse. Refer to CBS-CBS.com on how your small business can prepare for negative publicity in advance.

How Famous Businesses Create Great Company Cultures

If a small business wants to retain its top talent, increase employee morale, commitment and productivity, then the business must have a great culture. Company culture is a term that pops up a lot in business-related news articles. It refers to the internal environment of a business and the rules and procedures that drive employee, manager, and customer relations. A good company culture is essential for long-term business survival.

So, exactly how can a small business create a good company culture? Let’s look at some examples of famous brands that have managed to create truly excellent company cultures (selected by Corporate Business Solutions consultants):

Twitter – Twitter has managed to avoid some of the major pitfalls tech companies faced by developing a good company culture. The workplace is highly team-oriented with an emphasis on motivation and inspiration. Twitter also offers other benefits like free lunches, yoga classes, and even unlimited vacations for select employees. Those are only some of the reasons why Twitter employees cannot stop boasting about the company.

Warby Parker – Warby Parker is a major prescription eyeglasses brand. The company ensures that the internal culture is positive by arranging numerous events that drive positive interactions between employees. For example, working at Warby Parker means attending fun events, going out to interesting lunches, and overall socializing with co-workers a lot.

Zappos – The online shoe brand does not tread slowly when it comes to company culture. Zappos is heavily invested in providing great customer service. But the customer is not the only focus here. Zappos has 10 core values that all employees must learn. Zappos believes that happy employees lead to happy, and loyal, customers.

Squarespace – Squarespace is a highly successful startup that was once ranked as the best place to work in NYC. Why? Well, the reasons are many. The company has a “flat” hierarchy where the management level between the employees and the executives are few. Squarespace is actually applying a common startup tactic to a much larger company. Also, the company offers amazing benefits to employees like full health insurance coverage, pleasant workplaces, in-office stocked kitchens, and flexible vacation periods.

There are many things small businesses can learn from the above examples of creating a great company culture. CBS Corporate Business Solutions also want to include the importance of taking steps to reducing the incidents of verbal abuse and sexual harassment at the workplace if a company wants to create a truly great culture.

Tips for Managing Freelancers

Freelancers—it’s a word that evokes both elated and derisive responses from small business owners. Companies, both big and small, rely on freelancers to a certain extent. Inarguably, it doesn’t make sense to hire full-time employees for temporary tasks that may not exist in several months. Some companies, especially tiny ones, rely on freelancers if hiring full-time employees is too expensive.

Corporate Business Solutions can help your small business decide whether it wants to hire freelancers or not. But the tough part comes when the business has to manage the freelancers. Here are several tips on how to manage freelance employees of your company:

Get Ready to be Flexible—Most people work as freelancers to have flexibility. That is to say, freelancers don’t like working 9 to 5. That doesn’t mean freelancers work less efficiently. Most freelancers keep irregular hours and tend to prioritize work based on fees and importance. Therefore, when negotiating with freelancers, be flexible. Set deadlines instead of hours.

Do Convey Your Expectations—Unlike office workers, freelancers are practically strangers who don’t know about the goals and priorities of your company. Therefore, for each project, the expectations should be conveyed clearly. Be explicit about the standard of work you expect and when you want things to get done. If you require the project to be completed in stages, be clear about that as well.

Communicate Well—Do keep in touch with freelancers when a project is ongoing. It can easily clear up misunderstandings. If expectations or standards for project changes, don’t wait until the last moment to inform the freelancer. Keeping in touch is very important for striking a good working relationship with the freelancer.

Build a Good Relationship—It’s a nightmare to hire and fire freelancers all the time. Therefore, test a few and start building a professional relationship with freelancers your company can rely on. If the relationship is strong, your business will be able to rely on the freelancer for years.

Do you think your business could save time and money with more freelancers? Opt for Corporate Business Solutions Reviews to find out whether hiring freelancers would help or weaken your small business’s team.

Sleep Scientists Awarded a Nobel Prize Because That’s Just How Important Sleep is

The Nobel Prize in Physiology or Medicine was awarded to Jeffrey C. Hall, Michael W. Young, and Michael Rosbash—three scientists who have been studying the circadian rhythm, or our internal biological clock, for decades. Their research was vital for understanding how sleep affects our health, and, mainly, performance. Optimal performance is crucial for maintaining a high level of productivity at workplaces. It’s these scientists who, at least indirectly, helped companies understand the importance of sleep.

In the past (as in about 5 years ago), it was considered a sort of badge of honor to work all day and sleep 4 hours a night. Working long hours was even considered by some to be an indication of productivity. By now, science has found overwhelming evidence that this is, in fact, not true at all. People need at least 7 hours of uninterrupted sleep each night to optimally perform the following day. Corporate Business Solutions consultants recommend that small business owners and employees prioritize sleep at night to ensure personal productivity the following day.

The Nobel Prize-winning scientists also suggested a strong link between lack of sleep and poor health. Sleep deprivation is linked to increased risk for diabetes, Alzheimer’s, and even cancer. We all know that cognitive performance, the ability to think and concentrate, is necessary for productivity. Lack of sleep can significantly impair a person’s cognitive performance. If your employee was up all night working on a project, his or her ability to deliver the following workday will be markedly impaired by the sleep deprivation. In other words, if you want an employee to pay attention to a project, it’s important to make sure that they have gotten a good night’s rest.

Lack of sleep is also linked to increased irritability. Small business owners sometimes spend a lot of money to design workplaces that are pleasant and contribute toward a good company culture. If the employees are sleep deprived, this won’t matter much. Even a pleasant work environment is linked to sleep.

If you are a small business owner seeking to increase productivity and employee satisfaction at work, then make sure to encourage all employees to sleep well at night.  CBS Corporate Business Solutions consultants advise not to encourage working late because nothing will harm employee performance more.

How Should a Small Business Handle a Publicity Crisis

It’s the worst nightmare of any business. Public relations or perception crises are not wholly uncommon to small businesses. Usually, it’s the big businesses that are plagued by publicity issues. But small businesses should not feel too secure. Publicity crises can happen for many different reasons. It could be due to a misunderstanding, a mistake on the part of the business, or even unforeseen legal issues popping up. Whatever the cause is, here is some brief advice from Corporate Business Solutions for small businesses on how to weather a publicity storm:

Diagnose the Problem – First of all, the company should move quickly to understand exactly what the problem is. If outsiders are accusing the business of anything, there should be an internal investigation to find out if such accusations hold any merit. Once the CEO and the top managers know exactly what is going wrong, then the business can move to address the problem effectively.

Leadership is Important – Leadership is most important during a time of crisis. Without a good leader, a CEO or a senior manager, there’s little chance that the business could navigate the crisis. If the executive officers are not showing good leadership skills at the moment, or if the crisis is somehow their fault, it’s time to find a new leader capable of keeping the company together in a time of crisis.

Take Swift Action – If action is called for, don’t wait around to do it. In most public relations crises, businesses are accused of malpractice or selling low-quality products in some form. If the customers are complaining, then don’t wait to apologize. At lease inform that the problem is being looked at. Do not try to shift blame, because it will not be perceived well.

Stay in Touch with Customers – Don’t ignore customers and their complaints during a time of crisis. It’s more important than ever to provide good customer support as the crisis is unfolding. They won’t be too happy, but it’s important to keep communication lines open to avoid complete abandonment.

Inform Shareholders and Investors – Keep internal stakeholders like shareholders informed of what is happening and keep them updated on new developments as the business addresses the crisis. The last thing a company needs in a time of disaster is a shareholder revolt.

Last but not least, call in a consultant like CBS Corporate Business Solutions to formulate a plan of action to address the disaster head-on.

 

Negotiation Tactics for Small Business Owners

Negotiation is a major aspect of doing business in any sector. And yet, small business owners who don’t have extensive professional backgrounds could find it difficult to strike effective negotiations with partners or clients. Corporate Business Solutions consultants can assist small businesses in certain types of negotiations. But there are certain techniques that any business owner must know.

If you are a small business owner who needs to improve negotiation skills, here are several tips to follow:

Know the Dynamics of the Deal: Don’t go to the negotiation table without understanding what’s in it for you and the other side. Which party needs the deal more? It’s important to understand who needs leverage before the talks start. Also consider the constraints the other party is facing, as well as alternatives that could put your side at a disadvantage.

Be Courteous: Talk patiently and be courteous when entering into negotiations. Do not be overly aggressive, as you could be perceived as a difficult person to deal with. But don’t be too agreeable either, because then you would be seen as someone who is easy to persuade. Hold your ground, but be professional and do not get into verbal battles.

Dress Appropriately: Do dress properly for the negotiation table in a manner that won’t offend the other party. It may be common to wear casual or even business casual clothes at the workplace, but the same attire could be interpreted by the other party as you not being serious about negotiations. The dress is an unnecessary thing to be troubled over. Therefore, dress in formal and practical clothes when meeting in person to negotiate.

Don’t Drag It: Time is the bigger killer of deals. If negotiation talks are prolonged, chances are high that the deal might go sideways or get killed before completion. Therefore, don’t take too long to conduct talks. But don’t rush things as you could end up with the short end of the deal.

There’s no doubt that business negotiations can be tough. If you require expert help, you can contact one of our CBS Corporate Business Solutions consultants for valuable advice.

Hurricane Harvey Highlights the Importance of Small Business Disaster Preparedness

Hurricane Harvey has made landfall on the Texas Gulf Coast turning quiet streets into raging storm rivers. While the rescue operations are ongoing for regular folk, it’s important to pay attention to the hurricane’s impact on the small businesses in the area. The area Harvey is barreling through is a major hub of the state’s offshore oiling business. As a result, there are many small businesses operating in the region. Unlike the bigger companies, small businesses are hit hard during disasters like hurricanes.

As much as 40 percent of small businesses don’t survive disasters like Harvey, says a disaster specialist with Fox Business. Experienced Corporate Business Solutions have noted that many small businesses do not adequately prepare for natural disasters. It’s understandable that most people might be concerned about personal safety. But small businesses can lose a lot during disasters. The business can end up literally torn apart by a hurricane and lose inventory and property. Here are several suggestions from our consultants on how small businesses can prepare for disaster and minimize losses:

Have an Emergency Management Plan – All small businesses should have an emergency management plan at hand. Such a plan makes an early assessment of potential damages a small business could experience in case of a disaster. Also, such plans prepared in advance roles to take on for employees and managers in case a natural disaster strikes unexpectedly. In simple terms, this is basically a handbook on what to do in case of a flooding, hurricane, or a tornado. Your business absolutely needs to make this plan in advance, preferably with the help of experts like the ones you can find in CBS-CBS.com.

Take Necessary Steps to Physically Secure the Business—Small businesses should always have at hand the necessary tools to board up a store in case disaster strikes. Well prepared managers should call construction experts in advance to find out the best ways to secure the store so it can withstand most natural disasters.

Get Insurance Coverage – Business insurance coverage should include a provision for natural disaster emergency situations. Your company must be covered for the most common natural disasters the area you are located at faces. The FEMA website has some useful information for companies about getting disaster insurance.

Small businesses should also have a system in place to address local government emergency alerts for disasters. Set up a communication system so that all employees are informed of such alerts and evacuations when needed, are facilitated.

That Google Memo and Company Culture

If you are an avid consumer of business news, you must have already read about the 3,000-word Google memo by an unnamed employee that has gone viral. The memo details an employee’s dissatisfaction regarding Google’s new efforts to recruit more women and minorities. The author of the memo is rather offended by the tech giant’s push to hire more women engineers and cites “biological differences” between the sexes for underrepresentation of women in tech. Regardless of what you think about women or diversity, the memo raises an important question about company culture.

Small business owners often need to take decisions about hiring new employees that may not always be to the satisfaction of already existing employees. In local small businesses, for example, employees that have stuck out with the business for a while may not like it when the company wants to hire senior personnel to expand. Regardless of what hiring quotas end up being, business owners and managers must always maintain a strong company culture as well. The culture could be more diverse, or rather closed. However, all employees must ultimately have close working relationships that further the goals of the business. It’s never good for business when employees don’t get along well.

Here are several suggestions to small business owners from Corporate Business Solutions consultants about maintaining employee cohesion and building a strong company culture:

Listen to Complaints – There should be an effective method for employees to voice their complaints about the workplace environment. Some of these complaints will have merit, and most might not. Regardless, it’s important that all employees understand that the boss listens to them.

Let Them Know Empathy Matters – Don’t expect all your employees to get along like BFFs. Some will be close friends, others will not. The managers must ensure that employees have good working relationships with one another regardless of personal feelings. Some of these feelings may be sexist or racist, as in the case of the Google memo author. Don’t ever let your small business be embroiled in a racism or sexism scandal. It will ruin your business and expansion efforts for years to come. The company cannot change personal beliefs of workers either. What the small business owners can do is build an empathizing company culture where all employees respect one another.

Keep Goals in Mind—Make sure all employees share your vision for the company’s future. This matters more so than almost everything else when it comes to succeeding as a business.

If your small business needs to make the workforce more efficient and solve company culture issues, you can seek help at CBS-CBS.com.

Microchipping Employees and Other Workplace Privacy Concerns

A company in Wisconsin will soon have approval to microchip its employees. Whether this indicates the business has reached an Orwellian age or is simply moving forward with technology will depend on whom you ask.

Of course, having microchips physically inserted into employees should unsettle even the most rationally pragmatic executive. In this case, the company will need an employee’s consent to insert a small “rice grain” sized chip between the thumb and the pointy finger of the hand. Participation is mandatory. More importantly, this chip is not a GPS tracker and will not be internet connected, so no one can hack into it. The only way to compromise the microchip, according to one employee at the company, is to have the employee’s hand literary chopped off.

As fascinating as micro chipping is, the story raises important questions about company goals and employee privacy. Small businesses, regardless of the sector, routinely collect very sensitive information about employees. For example, a typical small business would have access to an employee’s personal information, social security information, addresses, phone numbers, and other similar data that could wreak havoc in the wrong hands, Corporate Business Solutions consultants point out. So what exactly are the responsibilities of modern day companies to protect employee’s privacy and information?

First of all, as our consultants point out, all small businesses must have an employee guidebook that explains what data a small business might collect about them, how this data would be stored, and how the sensitive information would be protected from malicious entities like data thieves. It’s the responsibility of the business to be fully transparent with the employees regarding what type of information the business collects.

Small businesses should also ensure that the collected data is kept secure. This means investing in cyber security infrastructures such as safer networks, malicious software removal tools, and employee awareness training programs that teach good internet habits. Like the Wisconsin microchip company did, it would be wise to keep sensitive data disconnected from the web-connected company network.

To make sure your business is fully capable of ensuring employee privacy rights while keeping business secrets secure, get one of our Corporate Business Solutions Reviews.

Why Small Businesses Need to Keep Corporate Business Records

Most small business owners believe corporate business record keeping is just for big corporations. In our experience as Corporate Business Solutions consultants, most small business managers and executives consider record keeping to be just another administrative hassle that their work schedules can do without. But we strongly advise all small businesses to do better to keep corporate business records for a number of reasons.

If your small business is legally considered an S corporation, an LLC, or a C corporation, it is a must. Even small businesses that are not registered in this manner can benefit from keeping corporate-style business records.

Business Records Offer Legal Protection – The main reason corporations go to painstaking lengths to keep business records is for legal protection. Lawyers call this the “corporate veil” of protection in court. If your business is sued by anyone, including creditors, these business records will play an important role in showing that your company followed proper procedures and maintained legally required standards.

Safeguard Limited Liability – If a company is an LLC, corporate records are necessary to protect the “limited liability” function in the record. A potential lawsuit could demand personal assets in a settlement, all the while questioning the LLC’s compliance. Corporate records will safeguard your business’s LLC status.

For IRS Purposes – Corporate records can be requested by the IRS. If that happens, your business will need to provide it. IRS can demand documents like business meeting minutes under certain circumstances. Therefore, for tax purposes, these records are important.

In Case of a Sale – If the small business needs to go up for sale, a potential buyer would want to look at corporate business records to see how the business has performed. Also, they might want to make sure the company kept clean records and there’s nothing shady underneath.

For the above reasons and then some, CBS Corporate Business Solutions consultants recommend small businesses keep records of events like business meetings, annual reports, shareholder decision-making documentation, among others.