Tag Archives: reviews for Corporate Business Solutions

Social Media Marketing 101: 5 Tips for Running a Successful Facebook Ad

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Small businesses often look for cost-effective advertising methods. That’s because your advertising budget (and overall budget in general) tends to be a little slim. You may not have the same amount of money as a large corporation does to spend on marketing. Luckily, Facebook has the option of posting and boosting ads that can go as cheap or expensive as you want.

Facebook ads can reach a wide range of audiences. However, if not done correctly, all that time and money spent creating the ad will get lost in news feeds that aren’t relevant to your current clientele. That is why the following five tips provided by reviews for Corporate Business Solutions will help you get the most out of your next Facebook ad.

Make it Eye-Catching

The goal of your ad is to grab the attention of your targeted audience. That is easier said than done. With social media, you need an ad that will stand out amongst all the jumble on an individual’s newsfeed – making an eye-catching and visually appealing ad will do that.

Use online services that allow you to design a graphic or short video to start. Especially if you’re new to social media advertising, getting help from online services will point you in the right direction.

Include a Call to Action

A call to action is a simple tool, yet often overlooked in any ad, not just a Facebook one. Adding a call to action is directing the audience to go precisely where you want them – a particular step that results in a sale for you.

Do not underestimate the value of an excellent call to action. Think of a short phrase (“click here now” or “learn more here,” for example) that tells the reader exactly what to do.

Narrow Down Your Target Audience

It’s crucial to have a defined target audience before you run an ad. That’s because if you pay for an ad without one, you’re wasting money on reaching for an audience that isn’t relevant to your business. Instead, if you narrow down to a more specific audience, your money will go further with your ad.

Track Your Progress

It doesn’t matter how much research and time you put into an ad. You’ll never honestly know how it will perform until you test it. That is why it’s essential to track the progress of your ad.

Facebook offers analytics to your ad. It can be overwhelming at first, but once you learn the basics of these analytics, you’ll be able to adequately track the ad’s performance and make tweaks where necessary.

Always Have a Goal in Mind

As with most aspects of running a business, you need to have a clearly defined goal in mind when creating an ad. Your goal helps narrow down what the ad will be, what details it needs, who you’re targeting, and even when you’ll post the ad.

Don’t let Facebook ads overwhelm you to the point of not even trying them. Yes, they can be challenging at first. However, with a little time and practice, you’ll be able to create an ad that draws in more customers, which eventually equals more sales.

Dare to explore.

Learning from a Pandemic – 4 Lessons Covid-19 Taught the Business World

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The global pandemic has affected virtually everyone worldwide, whether it be physically, emotionally, and mentally. There is almost no aspect in our lives that hasn’t been impacted by Covid-19, and the business world is no exception.

As we continue to battle the novel virus around us, we can already look back on the last several months as a learning experience. The world grappled with an event, unlike anything we’ve seen in our lifetime. With that comes lessons to help us in the future.

Reviews for Corporate Business Solutions understands the impact Covid-19 has had on your business. We take a look at some lessons we’ve already learned from the pandemic, and how we can adjust in the future.

Have a Risk Management Plan Ready

Although there are many instances, like what we’re currently going through, that you can’t plan for, you can have a plan for potential difficulties your business will likely face. Every business will have at least one hardship it must overcome as it grows, no matter the company’s size.

First, identify possible risks you’re likely to face as your business grows. It could be an employee quitting or getting fired, you getting sick and being off work, or hazardous challenges like a fire in the building. These are a few examples that a risk management plan should go over.

Employer-Employee Relationships Are Crucial

For many businesses worldwide, the only way they could continue to operate is if their employees took their offices home. Remote working puts your relationship with your employees to the test. You must have trust and faith in each individual to continue to perform as they would in the office.

These relationships stem past trust – they also include empathy. We’ve learned that showing compassion in difficult times is essential in any relationship, especially when mental health is involved. Moving forward, being empathetic to an employee’s situation will go a long way to maintain that positive relationship.

Personal Development and Growth Never Stops

It doesn’t matter if you run the business or have an employee who just started; you are always growing. With an ever-changing world, what we knew one day could be different tomorrow. Personal development and growth are something that should never end, just because you’ve reached the top of the ladder.

Be Resourceful and Flexible

One of the first things Covid-19 taught the business world is the importance of being flexible and resourceful. Many companies would have gone under if they didn’t change their tactics. Closing your doors doesn’t mean your business has to end.

Take the fitness industry as an example. With gyms and studios abruptly closing, personal trainers and group instructors got creative and moved everything online. Since we have the tools to do so today, the transition from in-person to online classes was relatively simple. However, this is still an excellent example of being resourceful and flexible. Many trainers would have lost their jobs if they didn’t think quickly and switch to online sessions.

 

Use these lessons above to help your business in the future. As we continue to battle with Covid-19, let these lessons remind us that change can bring about positive things.

Are You on YouTube? Why Your Company Should Utilize the Popular Platform

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YouTube still dominates the online world as being one of, if not the top social media platform available. On average, two billion users log on to YouTube every month. That’s roughly one-fourth of the world population.

When put into that perspective, YouTube is an incredible market that every business could and should utilize. However, not many companies think about the upside of YouTube and miss out on the opportunity to grow their business.

Have you thought about using YouTube for your small business? We have five points from reviews for Corporate Business Solutions to show why you need a YouTube channel today.

Reach an Audience in a Unique Way

As you create your marketing strategy and search for different tricks and tips to help, you’ll often come across information on Instagram, Facebook, and having a website. Although those are all excellent additions to your marketing plan that you should have, it shouldn’t stop there.

YouTube offers a unique way of reaching out to your current audience and beyond. With how popular it is and how many users log on each month, you’re bound to reach people interested in what you have to offer.

Create a Lasting Relationship With Your Viewers

If you want to really connect with your clients, YouTube allows you to achieve that. You can bring them into the day-to-day that they wouldn’t usually see. Through your videos, you can showcase the fun side of putting together a product or service that could be surprising to your viewers.

YouTube also offers a chance for customer engagement. You can ask questions on your videos and have the viewers respond in the comments below. Your next video could then be your response to those questions. Doing this can boost your engagement and build those crucial relationships with your clients.

Provide Support

For companies that sell products or offer services, utilizing YouTube is huge. To start, you can upload videos that show someone how to use a specific product. If they’re struggling with it or something goes wrong, they can reference your video. It adds another element to the customer experience.

Companies that offer services, whether it be a trainer running classes or service at someone’s house, you can upload videos that show what goes on behind the scenes.

Showcase Customer Testimonials

Another advantage of YouTube is uploading customer testimonial videos. Words are a great starting point, but if you can get someone on camera talking about their experience, it adds to the authenticity of the testimonial.

You can fake words; however, you can’t fake the person on the screen, sharing the true story of their experience with your company.

Potential Revenue Source

Did you know you can make money from YouTube? Although it may take a while to get there, it is possible. With the ads, you see on videos, that could bring you in a couple of bucks here and there. Even if you’re not focusing on the revenue side of it, this perk could bring in disposable cash for anything extra you wouldn’t buy before.

Start a free YouTube channel today to access the additional possibilities it could provide for your business.

Develop the Perfect Marketing Strategy with Our 6 Points

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Pretty much every business needs a marketing strategy. It’s this plan that helps spread the word of what you’re doing, reach new clients, and build your business into a thriving empire.

A solid marketing strategy includes multiple elements. From social media to designing your website, each method you use to reach clients should fall under your marketing plan.

Where do you start, though?

Developing this plan isn’t always the easiest. That’s why at reviews for Corporate Business Solutions, we put together six points to get you started.

Lay Out Your Starting Point

You have to start somewhere, and it’s best to know where you’re beginning from. This first step is likely the easiest as you’re laying out your current situation.

Write out all products and services you offer, your current target audience, your social media following, niche, and what sets you apart from your competitors. After you have your starting point, you can proceed to the next step.

Narrow Down Your Business Goals

Before anything, you must have business goals. Short-term and long-term goals keep you on the right path that is best for your company. Without them, reaching your end goal (a successful business) will look like a zigzag that can cause confusion and disarray.

Create SMART goals – specific, measurable, attainable, realistic, and time-bound. These goals help hold you accountable and are practical enough for your business to achieve. Once you have those, you’ll use your marketing strategy to help reach them.

Create a SWOT Analysis

Have you heard of a SWOT analysis before? If not, it’s time to become familiar with it.

SWOT (strengths, weaknesses, opportunities, threats) analysis are what showcase your strengths, weaknesses, and factors that affect you reaching your goals. It’s a chance for you to brainstorm points that help you understand yourself and your business a bit better.

Define Your Target Audience

You can almost guarantee that any marketing strategy tips you read; it will include defining your target audience. That’s because this is a crucial step.

Throw away the idea that you can appeal to every single individual on this planet. It’s just not possible. Instead, you want to focus on a specific group. Using what you’ve laid out so far with the steps above, define your group by personal characteristics, geographic location, career, interests, and anything else you deem essential.

Set a Budget

Although there are many free ways to market your business, there will come the point when you need to invest a few dollars. Without a budget, those few dollars can quickly get out of control.

Set a realistic budget for what your business finances are like. Include elements like social media ads, radio, television, print, highway signs, and any other features you may utilize.

Brainstorm Marketing Ideas

Once you have the specifics nailed down, you can start to brainstorm ideas. Enjoy this process as it’s your chance to be creative.

Plan out ideas that you are likely to use. Write out the details of each design. Once you have a plan, break it down to see if it ties into your marketing plan you’ve worked on. Does this idea help you reach your defined business goals?

Your marketing strategy is a way to boost your business and reach the goals you layout for your company. Don’t forget about this vital element of running a business. Taking the time now will offer great rewards in the future.

Working From Home? 7 Tips to Help You Stay Motivated

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In the past several months, many have had to quickly adjust to working from home rather than the office. Although at the start, it doesn’t seem too bad, you quickly realize the challenges behind not being in the office.

One of the hardest parts of working from home is finding the motivation and dedication to get the job done. You don’t have your boss around the corner, making sure you complete your day. It relies solely on just you.

To help you out, try these tested out tips provided by reviews for Corporate Business Solutions.

Maintain Your Same Work Schedule

One of the best things you can do for yourself as you work from home is to maintain the same schedule. That means, if your workday started at eight in the morning, you’d want to do just that at home.

Keep Your Same Routine

Although this ties in with maintaining your same work schedule, keep your same daily routine as well. When did you take your coffee and lunch breaks? What was your morning routine like? How did you unwind after coming home from work? Keep doing the same things to help keep you in the working mindset.

Dress for Success

Have you ever heard the saying about dressing for success? What we wear has a significant impact on how we feel about and portray ourselves. As tempting as it is to crawl out of bed and start working while in your pajamas, getting dressed in your regular work clothes will help you more in the long run.

Have a Designated Workspace

Even if you don’t have an office with a closed door, you should still have somewhere in your house that is meant as your workspace. That way, you can keep all your work-related items in the same area and stay organized.

Reward Yourself

It may seem silly, but give yourself rewards for a successful workday. Did you have a big project that was on a tight deadline? Maybe you finally sent that email you’ve been dreading all week. Give yourself a pat on the back, go have a snack, put on one of your favorite television shows, and take a relaxing break.

You deserved it.

Purge Yourself From Distractions

Although there are distractions basically everywhere you go, there are even more of them at your house. If you have housework to do or groceries to grab, those will be in the back of your mind.

Other distractions include your cell phone, television and surfing the web on your home computer. If you struggle with online distractions, consider a way to keep applications locked at a particular time, or set yourself a timer for when you need to get back to work.

Make Time for Relationships

One of the hardest parts of working from home is feeling isolated from the outside world (especially during our current events). As you spend so much time at home, take moments to call or video chat with your friends and family. Head outside for a walk and say hi to your neighbors. Whatever you do to help keep your relationships up and not feel isolated, include those.

There we have it – seven tips that often can help one adjust to working from home. Give these points a try for your next workday and see how different you feel.