Making goals for business growth can, at times, feel challenging. You may have a vision of what your business’ future success looks like, but you may not have a business plan in place to help your team reach that productive end-point. You’ll need to set goals in order to incrementally pave the way towards success, so why not be SMART about it.
SMART goals are a specialized system of breaking down your business or personal goals into easy-to-evaluate criteria. Through these five components, you’ll be able to create goals that will sow confidence and accountability into your entire team.
Should you need further support, though, the consulting experts at Corporate Business Solutions can help to create customized goals to meet your business’ financial and productivity needs.
First, your goal must be as specific as possible. While it’s easy to set a broad goal, your business will see more success if your goals are carefully tailored to meet specific end-points. Team members, in particular, will benefit from specificity because it will help them align their role on the team towards your vision for the company’s success.
If you’re struggling to specificity your business’ goals, consider using the traditional “6 W’s” (Who, What, Where, When, Which, and Why) approach to verbalizing your goals. You can then use these keywords to create a fully-fledged statement of your goal’s purpose and structure from the outset.
Measuring the degree of success in meeting specified business goals is crucial, plain and simple. Without a metric for measuring your business’ success in meeting a goal, your progress will remain largely intangible and difficult to track from quarter to quarter. Measurable criteria can come in several forms, with everything from “dollars” to “number of new clients” included.
One of the best ways to determine if your goal is measurable is to evaluate if it can be broken down into tangible milestones. These waypoints can help guide business operations in the short-term in order to make the larger long-term goal more manageable for each team member.
Attainability primarily evaluates the structural changes that may need to take place in order to make your goal into a reality. These changes need not be earth-shaking; in fact, they are often as simple as determining which tools and skills your team will need to acquire to make this goal a reality. Make sure that your evaluation of attainability is focused on motivation (IE “we can attain this goal!) or else your team may not have the drive to overcome potential obstacles.
Evaluating relevance can be crucial to ensuring that your individual goals align efficiently with your larger business-wide goals. A relevant goal is able to set a course for a distinct end-point while still optimizing existing resources to enhance the goal’s eventual impact. Often, the best way to evaluate relevance is by meeting with all key team members and breaking down how your new goal aligns with (or potentially breaks free from) their existing goals and objectives.
Finally, your goal should have a built-in time table in order to keep your fresh objectives on a clear course towards fulfillment. You’ll know your goal is timely when you can continuously evaluate its efficiency based upon how much time has elapsed since its initiation. Such a time table should also be realistic and informed by relevant research into the norms for similar goals within your industry.