YouTube still dominates the online world as being one of, if not the top social media platform available. On average, two billion users log on to YouTube every month. That’s roughly one-fourth of the world population.
When put into that perspective, YouTube is an incredible market that every business could and should utilize. However, not many companies think about the upside of YouTube and miss out on the opportunity to grow their business.
Have you thought about using YouTube for your small business? We have five points from reviews for Corporate Business Solutions to show why you need a YouTube channel today.
Reach an Audience in a Unique Way
As you create your marketing strategy and search for different tricks and tips to help, you’ll often come across information on Instagram, Facebook, and having a website. Although those are all excellent additions to your marketing plan that you should have, it shouldn’t stop there.
YouTube offers a unique way of reaching out to your current audience and beyond. With how popular it is and how many users log on each month, you’re bound to reach people interested in what you have to offer.
Create a Lasting Relationship With Your Viewers
If you want to really connect with your clients, YouTube allows you to achieve that. You can bring them into the day-to-day that they wouldn’t usually see. Through your videos, you can showcase the fun side of putting together a product or service that could be surprising to your viewers.
YouTube also offers a chance for customer engagement. You can ask questions on your videos and have the viewers respond in the comments below. Your next video could then be your response to those questions. Doing this can boost your engagement and build those crucial relationships with your clients.
For companies that sell products or offer services, utilizing YouTube is huge. To start, you can upload videos that show someone how to use a specific product. If they’re struggling with it or something goes wrong, they can reference your video. It adds another element to the customer experience.
Companies that offer services, whether it be a trainer running classes or service at someone’s house, you can upload videos that show what goes on behind the scenes.
Showcase Customer Testimonials
Another advantage of YouTube is uploading customer testimonial videos. Words are a great starting point, but if you can get someone on camera talking about their experience, it adds to the authenticity of the testimonial.
You can fake words; however, you can’t fake the person on the screen, sharing the true story of their experience with your company.
Potential Revenue Source
Did you know you can make money from YouTube? Although it may take a while to get there, it is possible. With the ads, you see on videos, that could bring you in a couple of bucks here and there. Even if you’re not focusing on the revenue side of it, this perk could bring in disposable cash for anything extra you wouldn’t buy before.
Start a free YouTube channel today to access the additional possibilities it could provide for your business.