Whether you are planning to begin your small business venture, or you already have a small business, its success will depend entirely on how you decide to market it. In the United States alone, thirty million businesses are competing to become successful in their chosen industry.
Even if you do not have an overly large budget, there is so much more that small businesses can do to attract their target audience and maintain their customer base. In turn, it is quite easy to focus on marketing strategies that boost your business.
Check out the tactics from CBS-CBS.com to learn about marketing your business in the best way possible.
- Search Engine Optimization (SEO)
SEO is the unique and intelligent process of optimizing your business website to make it easier for search engines to find your business online. For example, if you rank high on Google, there is a far higher chance that your business will attract customers.
SEO is one of the most impactful ways to generate new leads as well as grow a business audience. As of now, only around 49% of small businesses are investing in their SEO. Here are some of the best ways to implement SEO:
- High-quality backlinks
- Creating a Google My Business account
- Creating blog posts and videos that your local community relates to
- Re-question reviews from customers
- Optimizing your website with local keywords
- Using location pages
- Social Media Marketing to Nurture and Engage Customers
If you are not using social media as a form of marketing to nurture and engage customers, you are not doing it right. Social media marketing is the perfect way to reach a larger audience and boost your business at the same time. On average, people spend 2.5 hours on social media each day.
That is why it is so easy to reach a large audience via social media. It is also very inexpensive. You can use platforms such as YouTube, Facebook, Instagram, Twitter, or even Pinterest depending on your target audience.
Here are some great ways to use social media marketing to grow your business:
- Provide quick responses to your customer’s queries and questions
- Create high-quality content that triggers an emotional response
- Create contests to get your followers to tag their networks
- Create user-generated content using hashtags
- Collaborate with influencers to establish brand trust
- Content Marketing to Improve Branding
Did you know that over 91% of businesses use content marketing to improve their branding? Studies show that over 70% of consumers learn about businesses through articles! Content Marketing focuses on being able to create and deliver valuable, consistent, and relevant information.
Eventually, it also drives profitable consumer action. Building a sufficient relationship with your customers as well as search engines can be time-consuming with this technique. However, if you do it correctly, it can make your business an industry leader!
Small businesses can grow significantly when following proven business marketing techniques and practices. It is also important to evaluate your results to identify which strategies work best for your business.