Establishing and building your brand is a key component of any small business. Accordingly, an email newsletter is a great tool to use to help you get there. Corporate Business Solutions experts recommend the following eight tips for optimizing your email newsletter.
Inform Subscribers About What They’ll Get
You want to make sure that everyone knows what to expect right when they sign up. Tell them the type of content they’ll get and when they should expect newsletters to arrive in their inboxes. This transparency establishes a good tone and helps to build a strong relationship.
Make It Mobile-Friendly
As you know, it’s important to keep in mind how important mobile is to get your target market to read your newsletter. Reading on a smaller screen is always different than the desktop, and you’ll need to make the changes to optimize your newsletter for the iPhone and other smartphones.
Buttons should be large enough so they are easy to click and the content must be short and sweet. It’s important to keep in mind that people are reading from their smartphones on the go.
Create Engaging Subject Lines
By creating excellent subject lines, you’ll drastically improve your open rate. For example, letting them know they’ll be getting 10 useful tips on a relevant subject is a great start.
Nonetheless, keep your subject lines short and simple.
Add VERY Interesting Content
You likely already know what interests your target market the most. Thus, you should capitalize on that and include interesting content in your newsletter that doesn’t include a lot of hard sell ad copy.
In other words, you should include 90% educational content and 10% sales copy to maximize your opportunities.
Include That Personal Touch
Chances are very high that the people receiving your newsletter delete more emails than they open. Thus, adding the first name at the beginning of your newsletter can and will make a significant difference when it comes to optimizing your open rates.
Offer Cool Stuff
Special offers are one of the biggest draws to improve your open rates. Offers can include coupons or even discounts that are only available to your email subscribers.
The special offers that you offer will go further if you only include them with a subscription to your email newsletter.
Consistency is Key
As routine-oriented organisms, people like consistency. This type of routine includes your email newsletter. Thus, it’s important to make sure that you send out your newsletter on the same day at roughly the same time.
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