Top Mistakes Small Business Make

Entrepreneurs either fail because they lack the methods, systems and controls for their business model, or they lack to ambition to go entirely in on their project.
Sometimes avoiding the wrong decision is just as important as choosing the right path.

Poor Planning

All of the ambition and care in the world is only as good as the plan to implement it. Hall of Fame UCLA basketball coach John Wooden said, “Failing to plan is planning to fail” is certainly on point for entrepreneurs. With the speed of today’s market, it’s more important now than ever that your business model is mapped out and ready to commit to a fast-paced market.

Create a Business Plan That is System-Dependent Rather Than People-Dependent

Most entrepreneurs begin their business because of a skill they have to produce a product or service.  However, it’s not their lack of expertise in creating a product or delivering a service that causes businesses to fail.  Rather, it’s the lack of systems to manage and run the business that becomes the weak link for the business owner.

Does the business have a cash management system that can accurately predict the cash needs of the business 13 weeks into the future so there is time to plan for unexpected shortfalls in cash flow to meet all financial obligations?

Does the business owner have a modern management dashboard which allows him to see all the critical variables and business metrics to make informed decisions based on the numbers rather than simply relying on his gut feel for what he should do?

Being Too Rigid with a Business Model

Flexibility might be just as important as planning out your initial designs for launching your entrepreneurial project. The speed of the business world means not only ensuring that you have a solid vision of what you are trying to accomplish with your small business, but you need to be able to adapt depending on the product or service that you are trying to provide.

This can vary extensively depending on your business model. Maybe your service would be better for your customer by operating outside of a brick-and-mortar setting.

You might want to consider moving your culinary dreams to a food truck instead of a permanent location. Your consulting firm might be better served by going entirely remote. Maybe your employee pool could shrink or grow depending on operational cost and demand for your product/service.

The point is to never get too rigid in your business planning. Always be ready to flow like water around any potential obstacles in your entrepreneurial endeavors.

Sloppy Financial Records

No matter how much you love your business, it can’t get anywhere without proper funding. Either carefully handling your accounting in-house or outsourcing it to a third-party firm can save business owners a mountain of headaches down the road.

This is important for both tax purposes along with making sure that your financial situation is above board when trying to finance or sell your small business.

It can be easy to forget about monetary details while you try to grow your empire, but many entrepreneurs have found themselves in a mess of paperwork after years of neglecting their monetary records.

Failure to Track Customer Behavior

Tracking customer trends is vital to your ability to meet demands no matter your small business’s goal. Buyers are flocking to social media and the digital marketplace no more than ever. There are very few industries that would not benefit from establishing a digital footprint.

Modern society has reached a point where even elderly clients are constantly engaging in e-commerce, so taking to social media is no longer the cutting-edge form of engagement it once was. Stay on top of the customer trends in your industry to make sure that your marketing strategy is never losing ground.

There are just as many ways to plan a successful business as there are to launch a model that is destined to fail. As the business owner, you have the most power over how your ambitions play out. This can be intimidating, but it can also be very empowering.

No matter what aspect of your business you want to improve or what pitfall you want to avoid Corporate Business Solutions is ready to help you at any time!

Best Point of Sale Systems for Every Business

Having a reliable, efficient point-of-sale (POS) system can save your small business many headaches down the road. A POS system is ultimately a hardware/software combination that digitally tracks individual sales and overall sales reports, making data accumulation easier than ever and keeping track of your business exchanges all in one place.

Some software comes free of charge, but other packages can cost a few hundred dollars a month. That’s why your business needs to select the right system to maximize efficiency and minimize monthly business costs based upon your business model and POS requirements.

No matter what type of business you run, this POS review can help every entrepreneur select the system that will find the right balance.

Square

Square is an excellent choice for a POS system no matter the size or niche of your small business. It’s a cloud-based system, so you can receive and track payments anywhere. Originating as a mobile system, you can easily track your business even when giving exercise classes in a local park.

Square has expanded from its original roots, but that doesn’t mean the platform has forgotten its origins. Not to be left behind in the marketplace, Square has begun offering more grounded hardware for brick-and-mortar establishments, meaning that you won’t have to bring your phone along to accept payments at your start-up cafe or corner retail store.

Square offers a paid option for its services, and the Square Plus version offers profit margin reporting and 24/7 phone support. For growing businesses with multiple employees, this might be a worthy expense for only $60 per month.

Toast

Toast is one of the market leaders in restaurant POS systems. Toast can accommodate entrepreneurs who want to accept orders both through a hardware system in the store, to applications that customers can download and order through in the comfort of their own home.

Toast can both process and distribute funds, but there will be a management fee taken off of your revenue. Toast’s integrated system can easily pay for itself in convenience, as its hardware can also be linked to your kitchen’s order display, meaning that orders will be seamlessly transferred from your server/customer interface to the sous chef’s exposition station.

After purchasing the basic hardware, Toast offers its software, 24/7 customer service, and general analytics for free. The “Essentials” and “Growth” subscription plans start at $165 and $272 per month, respectively. The premium packages offer several benefits including gift card processing and mobile-application hosting for customers, meaning that your POS capabilities can expand within Toast as your business grows. You’ll never have to jump around from different POS providers if you go with Toast!

Shopify

Just as Toast is made specifically for restaurants, Shopify is designed for retail. It is praised for its ease of use and convenient setup process.

With a range of plans from “Shopify Lite” to the “Advanced” option, retailers can pay anywhere from $9 to $299 per month depending on their needs. Regardless of which subscription option you choose, Shopify is known for its accessibility for even the most technologically inexperienced.

Shopify also offers an application for online retailers that can use it as a stand-alone service or sync their online shopping with their brick-and-mortar setups, so entrepreneurs can easily sync their Shopify online store with the POS service.

Both the software and hardware are available on both Apple and Android products, so there is no barrier to entry depending on the platform you side with.

Shopify serves as an easily accessible register that you can use on a tablet for more professional appearances or a smartphone for the sake of mobility. This information can then be immediately updated to Shopify’s accounting services.

Store registry can be tracked by providing each employee a unique PIN, tracking sales made, hours worked and orders logged. All of these features make Shopify a great all-in-one solution for retailers who want to operate entirely online or want to open a small to medium-sized business that employs a handful of workers.

Whatever your business model entails, you can rest assured that there is a POS system out there for you. No matter your ambitions, know that Corporate Business Solutions Consultants can always offer advice with your entrepreneurial goals.

 

 

Local Advertising Tips for Your Small Business

Every business owner wants his or her project to grow beyond their immediate market but getting a business model off the ground often depends upon word of mouth and how your idea grows in your immediate community.

The internet has made it easier for firms to reach out to a wider audience, but never underestimate the power of community when it comes to growing your company. After all, every entrepreneur should always be looking to fulfill a need. Checking in with those around you can help you do just that!

List on Local Directories

While time-consuming, determined business owners should first and foremost make sure that they have an entry submitted to relevant online local directories. This is the digital equivalent of making sure that your business is included in the yellow pages.

Not only will you invite local customers to your website, but you will also rise in local internet searches, making it easier for customers to find you down the road.

Do not worry about being included in every local directory, as they will not always apply to your business model. Large metropolitan areas generally provide a dizzying number of directories, but brick and mortar businesses such as restaurants and retail stores can get an early start on advertising by placing an entry into a relevant directory for free.

Help Your Customer Base Grow Itself

Referral programs can be a wonderful way to expand your client base. This is especially true for more social experiences such as businesses that offer painting or cooking classes. Encourage customers who enjoyed your services to bring a friend next time.

Offering discounts to customers who bring a friend can both ensure repeat business and attract new clients to your firm. This requires entrepreneurs to be both realistic and generous with the referral programs that they can establish, but if these programs can be properly dialed in, a burgeoning company’s reputation can spread like wildfire.

Keep a Well-Maintained Website

Once seen as a mysterious skill, web design can be done by almost anyone thanks to various architectural software. Site builders typically only cost a couple of dozen dollars per month to design and maintain your company’s online presence.

Designing a sleek website can benefit businesses of every type, and it can increase both your local and online presence if you study up and follow some basic search engine optimization techniques. Launching your website is a great springboard to taking your business to the next level.

Between taking reservations, publishing informative content, to building a subscription base, every entrepreneur should create some sort of online platform. With how easy website building has become, there is no excuse not to be reaching out to a digital audience.

Helping your small business blossom might seem daunting at first, but with some forethought and slowly putting one foot in front of the other, you can help your company explode onto the local scene and get the word out about everything your firm has to offer.

For more help with your entrepreneurial goals, CBS-CBS.com is there to help you every step of the way.

Planning Your Small Business Website

Creating a website for your small business is one of the best things you can do for your company’s future. Not only will it improve your local presence, but it can pay dividends down the road if you decide to expand your firm’s scope of operations.

This step-by-step guide to designing your company’s website can get you started for digital success.

Decide on a Provider

Designing a website used to require extensive technical knowledge, but an entire sector of services called content management systems (CMS in shorthand) has made it possible for entrepreneurs to build a website from the ground up without needing to learn how to code or hire a website architect within one’s own firm.

Most modern website providers allow business owners to design and host their websites in a bundled service package. The sheer volume of platforms within the CMS field means that most business owners won’t have to pay more than $10-$40 per month to host and constantly have editorial abilities over their firm’s website.

Registering a Domain Name

Your domain name is your digital address, very much like a street address. This can be very important for overall visibility and message branding, but it doesn’t have to be complicated.

The cheapest and most straightforward way of obtaining a domain name is by going through one of the very popular website-building platforms. They often provide free domain names.

If you plan on coding your own website, most web host companies also offer free domain names. This will take more work, so it’s probably not a good option unless you are technically savvy with web coding and have a very specific idea as to how your website will look.

Registering a domain name can be very expensive depending on the field. Some individuals have made entire careers out of buying up domain names and selling them off after interest in given term sprouts up.

This makes it especially important to get a jump start on reserving your desired domain name and all social media accounts that might be associated with your business.

If your business turns out to be wildly successful, you can save thousands of dollars in the long run by being diligent about your digital identity.

Vigorously Test Your Site Before Launch

One of the great things about modern website hosting services is that they allow constant, real-time editing so the site always looks exactly how you want it to. This means that there’s no shame in launching a site that doesn’t “look” exactly how you want it, but you always need to make sure that it performs well.

There is a wealth of data showing how many seconds potential consumers are willing for a screen to load before leaving a website. Most website designing/hosting services will provide a checklist to make sure that the site is running properly, but as the captain of the ship, you need to be positive that your company’s website is ready for a global release. An inefficient loading time or messy interface can turn users into negative reviews. Due diligence is paramount before launching your company’s website on its maiden voyage.

Launching a small business website is a far less esoteric task than it was at the dawn of the information age. More than technical expertise, it now requires an entrepreneur’s vision, focus, and diligence.

If you’re willing to take your business model online, then Corporate Business Solutions Reviews can advise you every step of the way.

 

How to Sell Your Business

Owning and running a small business is often the most challenging yet rewarding event in an individual’s life. Many entrepreneurs dream of the day when they will design an operation successful enough to sell to an outside party and ride off into the sunset. What many forget is that the process of selling a business requires a great deal of preparation that should start years in advance to make sure the sale goes smoothly and there are no unforeseen legal complications.

One of the great mistakes owners make is not looking at the long-term future of their business, often leaving records and descriptions cluttered, hoping to clean it all up when it comes time to sell. The sale of a given business in America is under heavy scrutiny by the government. The most important aspect is the proof of the seller exercising his or her “due diligence”.

Due diligence for the owner means looking at and reporting your business’s information as if you were the party looking to buy it. Any inconsistencies or unclear records from the start of your business need to be cleaned up and kept immaculate. Depending on the size and complexity of your business, this can take anywhere from one to multiple years. This can be especially pertinent if your business’s infancy was disorderly and cluttered because of the challenge of simply getting your project off the ground. One of the great mistakes owners make is thinking that preparing business records for a sale is a brief period, but the process can go much smoother if overseen systematically.

One’s books and records should be extremely easy to understand. Buyers understand that business owners will seek tax write-offs every year but are the reasons clear. This is important not only for the buyer but for reporting to the government. Many novice business owners either are unclear in their write-off reporting or disingenuous. While this can lead to short-term savings, it can lead to legal/financial disaster when one is looking to sell his or her business.

While your staff may be comprised of excellent workers, you must keep their specific roles and job descriptions up to date. This does not have to be very intensive, but having clear salary, title, roles and job descriptions in place for your employees will make your business more presentable to a potential buyer. Vague or uncertain terms can leave buyers feeling nervous or confused. This is true both for finances and employee information.

Business owners who have had a future business plan in place, but never had the time or resources to implement it, can pass this on to a buyer. Sellers can discuss the generalities of a potential 5-year plan to sellers, essentially selling the potential of their business. Sellers can show buyers a lucrative future of their business that had never been previously considered.

Overall, business owners who are looking to eventually sell their businesses need to focus on three fundamental issues. The first is constantly keeping meticulous financial records throughout the life of the business, not trying to clean up years of messy finances at the point of sale. This is important not only to present a clear picture to the buyer but to avoid any repercussions from the government. Second, sellers need to realize that positioning your business for sale is a marathon, not a sprint. The process can even take multiple years, but it can be made much easier if you are thorough and clear in your business documentation.

Third, sellers should consider investing in a Certified Business Valuation by an accredited professional to aide in the ultimate negotiations for the selling price of the business.

In every step of the way from planning, financing, starting, to selling your small business Corporate Business Solutions Consultants is devoted to helping you in all aspects of your journey.

Improving the Interview Process

Many employers and employees are both finding the traditional form of job-interview outdated, especially in the modern landscape of zoom meetings and remote work arrangements. This may be the case for classic interview formats, but there are ways to reformat the interview process so that both employees and firms can find the best fit for one another.

Some firms have found success with a more structured interview process, leaving less up to the specific interviewer. This can be especially helpful at larger entities where multiple managers might be interviewing various candidates between departments. This helps to normalize interview styles depending on the role each potential employee is looking for.

This can make interview results more comparable across managerial styles and candidate results, ensuring that everyone within a department is using roughly the same interview rubric for a given position.

This approach is especially useful for more specialized or security-sensitive positions where applicants might have to send to rounds of interviews only to answer the same series of questions at each turn.

Modern HR data suggests that a shared rubric amongst each round of interviewers can make sure that with each interview the questions become more field-related or complicated as potential employees progress further along within any screening process.

This increased communication within a department might even cut the need for some interviews, thus saving a firm valuable time and labor capital.

Forward-thinking companies report the benefits of not only improving the macro-scale of the interview process but also fine-tuning things on a micro-level. Outside of very technical fields, focusing on generalized topics and work styles can prove more beneficial than stressing specific questions and data points.

Companies should focus on finding the person who thinks in a manner aligning with the requirements and responsibilities of a given position as opposed to memorizing and regurgitating a set of minute facts. Modern educational research shows that it is far easier to teach one basic information than it is to sculpt modalities of thought.

Learning how a potential employee manages inter-office conflict or works to manage multiple deadlines at once is far more telling of an individual’s long-term cultural fit than how quickly he or she can calculate how long it would take a train to travel from Chicago to Detroit.

This is not to downplay the importance of technical knowledge, as this will depend largely on the position, but employers should be aware that it is not always the most important aspect, especially when soft skills such as interpersonal negotiation or persuasive speaking are involved.

Finally, the interview process should always consider the firm’s ability to improve upon a candidate’s existing skills. A candidate might score very well on certain innate skills such as critical thinking or people skills, but he or she might not perform very well in other areas. If an employer trusts in its ability to train certain aspects of an employee, it might be worthwhile to work on an individual who is a great cultural fit otherwise.

The modern interview process is not perfect, but it can be refined for the modern workplace. Employers need to re-evaluate the needs of a given department and adjust from there. Hiring managers need to share a core rubric for a given position to reduce redundancies in the screening process, technical vs conceptual skills need to be weighted to account for each position, and firms need to consider how capable they are in training personnel up for a given position.

While this process might be time-consuming at first, it can pay long-term dividends in a business’s training and operational expenses for years to come. For further consultation on small to medium-sized business operations, CBS-CBS.com is devoted to making your hiring process as efficient as possible.

Designing a Traditional Business Model

“Business model” is an oft thrown around the term, but what is the most efficient and perfect way to go about designing one? A clear and concise business model is useful for not only the business owner, but it is also immensely helpful when searching for a line of credit and even when one is looking to sell his or her business.

The business plan is the document that will keep you grounded and on track as you plan, finance, and develop your firm moving forward. In addition to your vision, having a clear business model can be extremely helpful when looking for lines of credit such as small business loans or microloans. Investors will want to see a defined path to turning a profit, and banks will want to know that you have a, organized plan in mind before offering you any sort of financing.

Business plans can come in many forms. What’s important is that it fits the needs of your particular industry and concept. Traditional business plans will involve multiple sections, going into detail of funding, price points, supply chains, and employment planning. These pages can be multiple pages long, but a large amount of work upfront can save a great deal of trouble later.

The traditional format can be useful to individuals who are very meticulous and prefer to start with a truly clear plan of attack. This format is also preferred by potential investors and banks who need to know exactly what they are getting into.

The traditional model begins with an executive summary, briefly describing the company’s overall goals and why it is a worthy venture. Entrepreneurs will essentially want to give investors a brief description of every aspect of their business.

The company description and market analysis will describe the service or product that the company will supply and how it will help consumers. The market analysis will then show why a similar product or service is currently lacking in the market and why your business will supply something that is missing from the modern economy.

The next section should typically include a description of the organization of your company’s employees. This overview of your chain of command will make it clear which employees will cover which roles. This employment overview will make it clear to investors and financiers that you understand how best to distribute your employees to maximize their talents and efficiencies.

A section on how you plan to market or advertise your goods can prove useful. While this often varies greatly between industries, it can let others know that you have a vision for the future and are developing a plan to expand your enterprise.

Business models that are made to request funding should include a section detailing how any investment funds will be spent. Entrepreneurs who are pitching to investors should be extremely specific in how much money is necessary for their project and where it will be gave. This helps the business owner to be certain how much funds he or she needs so that they are not gaining any unnecessary debt. It also makes it clear to potential financiers that there is a definitive plan for how the money will be spent.

A business model is particularly useful for both entrepreneurs personally and as a means of attracting financiers. Potential business owners who cannot fill out a detailed business plan should think twice before diving head-first into any given project. Corporate Business Solutions is dedicated to helping you with all aspects of the business planning process to help you both in obtaining a clear vision of your business and establishing a coherent plan for potential investors.

 

Financing Your Small Business

One of the greatest hurdles entrepreneurs meets when trying to start up their small businesses is adding the first funds to break into the market. This simple but challenging problem is one of the first great trials for all but a few of the luckiest entrepreneurs.

Luckily, there is a myriad of options to choose from depending on a potential small-business owner’s risk tolerance and patience.

The easiest and direct method of financing your business is by dipping into your savings. This allows an individual the keep from taking on any debt bring a partner into your project. Of course, many could find it difficult to come up with enough funds depending on the scale of his or her business ambitions.

A total failure of the business could entirely wipe out hard-earned savings. Some recommend that people keep a separate savings account to contribute to in addition to others saved for retirement and unforeseen expenses.

Retirement accounts can be a source of these personal savings, but there are often taxes that are paid whenever one makes a withdrawal. The risks are again the potential total loss of whatever funds invested that you had planned to save for your future.

Regardless of the money you take out to finance your business, entrepreneurs should always err on the side of caution and make a solid plan on what they are willing to lose.

If individuals have supportive families and friends who believe in their business model, they can also be potential financial sources, but this often comes with emotional complications. You can offer them a structured loan on specific terms to ease their minds, and they typically won’t charge you the interest of a bank and offer more flexible terms.

If both parties can reach a supportive agreement, this can be a possibility, but emotional intelligence is paramount. Financial disagreements amongst family and friends can ruin relationships.

Home equity loans can be useful low-interest options to garner funding for a small business, but owners need to be prepared to offer their home up as collateral. Borrowers are also still responsible for the repayment of the loan even if the business project doesn’t generate adequate income, and total default can result in the loss of one’s house.

Credit cards can be a quick solution if one needs a small cash advance to cover an immediate expense. Outside of these specific conditions, credit cards are not a safe way otherwise. Both interest rates and minimum payment amounts are typically quite steep with most credit cards and expenses can cost a great deal of money in the long term.

A better solution for business models that won’t require a great deal of capital to start is a microloan. Their terms and conditions are often better than typical banks in the regular market, but there is a limit on how much money can be borrowed. Microloans will not be useful to customers who need a lot of money and/or expansive business plans.

Microloans can also be easier to obtain than a standard small business loan from the bank. These lines of credit typically have favorable conditions, but most banks have strict lending criteria. Typically, these include good personal credit, sources of collateral, and a thorough business plan.

Financing a small business is often described as the most difficult part of starting a small business. There are multiple options to consider but they all come with their benefits and follies. Starting a small business should never be started on a whim and individuals should never be embarrassed to consult an expert. Corporate Business Solutions Reviews can help you with any advice you might need in starting your entrepreneurial endeavors.

Improving Employee Relations

As a business owner, employee relations are one of the most important aspects of your company. Without good employee relations, it can be difficult to keep your business running like a well-oiled machine.

One of the best ways to enhance employee relations in your business is by preventing burnout. Stress is inevitable in any job but minimizing it in your company will help improve your employee relations and even save you some money.

The American Institute of Stress has found that job stress costs U.S. companies over $300 billion annually due to absenteeism, accidents, workers’ compensation, reduced productivity, employee turnover, and direct medical, legal, and insurance costs.

It is safe to say that reducing stress and preventing burnout is one of the best ways to improve employee relations and keep your business thriving. Thankfully, there are a variety of ways that you can reduce job-related stress for your employees.

How to Prevent Burnout

  • Implement Work/Life Balance 

One of the best ways to prevent burnout is by promoting and implementing a work-life balance for your employees. This can be done by closing around the holidays or accommodating individual schedules. Allowing employees time out of work for family, self-care, and other personal tasks that they need to do will help them show up fully when they are in the office and decrease distractions.

  • Encourage Using Vacation Time 

Numerous studies have found that a significant percentage of employees do not use their vacation time. This may be due to a fear of being able to get the time off without risking their job or putting more work onto their colleagues while they are gone. Encouraging the use of vacation time is a wonderful way to emphasize the importance of taking time off to avoid burnout. Make sure you have systems in place for coverage while an employee is gone so that they can easily get time off when needed.

  • Promote Wellness in the Workplace 

Promoting overall wellness is a fantastic way to prevent burnout and should be done inside and outside of the workplace itself. Offering calm spaces to take a break, free healthy snacks, and even workout classes within the office on certain days can help encourage overall wellness. In doing so, you may be eliminating a few extra tasks for the day such as going to the gym or grabbing a bite to eat. These simple steps can help employees avoid burnout and easily take care of themselves as an individual.

  • Introduce Remote Working Options 

Remote working is becoming increasingly popular. While some may prefer working in the office, others may find that working at home is more accessible. Working at home saves commuting time and transportation money. Even if you cannot go fully remote, offering work to complete at home can help employees feel more balanced and less overwhelmed.

  • Focus on Opportunities for Employee Growth

One reason that employees may feel burnt out in a company is if there is no room for growth. Being transparent with a company’s future growth and the employment opportunities that will come is an effective way to avoid turnover. Employees who feel they can have a career with a certain company that offers more money and opportunity as time goes on are more likely to stick around longer.

Corporate Business Solutions Reviews can help you map out your company’s future as well as your employees.

Utilizing Email Marketing

With technology at everyone’s fingertips, it is no secret that online marketing is one of the best ways to promote your business. Whether through social media, online ads, or direct contact, consumers are receiving various online promotions daily.

Email marketing is a fantastic way to reach your target audience. This audience can include past clients, potential customers, and those who have contacted your business in ways besides email.

When it comes to email marketing, there are four basic types of emails you can use to promote your business online and directly to your target audience. Finding the right type and right time to use them is the key to achieving successful email marketing.

Corporate Business Solutions Consultants can easily help you set up a schedule of which emails you should send out and when to do so.

Acquisition Emails

Acquisition emails are meant to convert those who have chosen to receive your emails into customers. They can consist of informative content and special promotional offers that help catch the eye of your potential client.

A lead who has chosen to receive your emails is interested in what your company has to offer. These acquisition emails can help encourage them to take the leap and try out the products or services that you are providing.

Acquisition emails can be a terrific way to catch the eye of your potential clients and make their transition into a customer faster and easy.

Retention Emails

Retention emails are meant to keep your customers engaged and involved even after their initial purchase from your business. These can be requests for feedback or unique offers.

Retention emails are typically sent to customers who you have recently worked with or those who have not interacted with your email campaigns much. By targeting these previous customers, you will be reminding them of all that your company has to offer and their previous experience with you.

Retention emails are a wonderful way to get repeat and referral customers who have been satisfied with their experience with your company.

Email Newsletters

Email newsletters are one of the most common types of email marketing to use. These can be used by all types of companies and help to remind consumers of your business and what you are up to.

Email newsletters typically contain useful, engaging content such as a how-to, announcements about new services or products, or an update on professionals within your company. Anything that provides insight into your business and the industry that you are in can be used in an email newsletter.

Email newsletters can be sent to email subscribers and past clients. These can be sent regularly, around the holidays, or whenever you want to connect with your potential and past customers.

Promotional Emails

If you are looking to increase sales, promotional emails are a wonderful way to do so. Promotional emails include unique offers that appeal to your target audience of potential and past customers.

These can be special sales, limited time offers, and much more. By putting these offers directly into the inbox of your potential clients, you will increase your chances of being seen and taken upon what your business has to offer.