Category Archives: Corporate Business Solutions LLC Reviews

4 Steps You Should Take on Your Company’s Social Media Accounts

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By now, the whole world knows how vital it is to have an influential social media account for businesses. Whether it be on Instagram, Facebook, Twitter, LinkedIn, or any other social media platforms available, those are the new driving forces to reach your audience. Without a strong social media presence, your business could be missing out on many new customers and clients.

Most of the time, people find businesses through their social media accounts. Even if they do a simple Google search of the company name, the business’s social media sites tend to pop up near the top of the search. If you want to be more successful in drawing more people to your company, you need to have a strong social media presence.

To help you out, Corporate Business Solutions Reviews has a few steps you should take to give your company’s social media accounts a boost.

Have a Strategy

One of the best ways to get your social media presence going is to have a strategy or a business plan. On the flip side, a quick way to lose the attention on your social media accounts is to have no strategy at all.

Your strategy should include who your target audience is, what the purpose is behind your accounts (are you showing off a certain aspect of your company, trying to draw in more clients, or keeping your current customers informed). Include a mission statement in your plan to help keep your strategy focused.

Be Authentic

Before social media became an essential aspect of businesses, it was easy to hide behind the computer screen and be whom you wanted to be but were too afraid to be in real life.

Nowadays, though, the authenticity of a social media account means everything. Staying true to who you are and what your business is, will be important to your current followers, and those you are trying to draw in.

Be Consistent

The lack of consistency is a sure way to lose your existing following and make it more difficult to gain new ones. The more you can be on your social media platforms, the more your customers and clients will see you.

If you have troubles making the time to post on your platforms, utilize one of the many tools available that allow you to schedule posts and link your accounts together. You can then plan ahead of time what you want to be posted and then continue with the rest of your day.

Connect With Your Audience

Now and then you may want to feature a post that is more on the selling side. However, if you do this too often, you’ll lose the attention of your customers.

Instead, inspire and empower your following. Most of the time that is why they are there. Make content that positively grabs their attention. Interact with them online to make those connections.

Having a successful social media presence doesn’t have to be difficult. The more we overthink it, the harder it becomes. Rather, spend some time researching what your audience is looking at and what they want to see. Remember, your social media is there to grab their attention, so you’ll want to make your content reflect that.

Finding Work-Life Balance as a Small Business Owner

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As a small business owner, it’s easy to get caught up in the everyday tasks of work and forget to make time for at home. For your small business, it’s quite likely that you are not just the owner, but also the employee, the maintenance staff, and the customer service. You are everything to your company.

The problem, though, is finding a healthy balance between work and life. You don’t want to spend every waking minute of the day thinking about work or being at the office. However, you also need to dedicate a lot of your time for the business to succeed. How do you find a balance between the two?

Corporate Business Solutions Consultants understand the difficulties of maintaining a balance between the office and the home. We have four tips that will help you find that balance.

Ask for Help at Work

One of the first things you can do is to ask for some help around work. Whether that means giving a trusted employer more responsibility or hiring more staff, lightening up your workload will free up some time at home.

Some of the tasks that you could hand to someone else would be running the social media accounts and website, dealing with customer support, filing, bank deposits, or cleaning up the office.

Ask for Help at Home

If you cannot afford to hire additional employees at work, then ask for more help around the house. Many working families still have other tasks they need to complete once they get home. By asking for more help around the house, it will free up more time for you when you get home to do the things that matter the most to you and your family.

Some of the tasks that you could get help from family members include general housecleaning, grocery shopping, maintaining the yard, taking care of the family pet, or starting laundry.

Set Boundaries for Yourself

Setting boundaries for yourself not only will help you free up time for at home, but it will also prevent you from overworking yourself too. You could make a rule that after a certain time in the evening, work must stop. It could be as simple as keeping your personal phone number private from work.

Brainstorm boundaries that would prevent you from being at home. Include your family in this as well to have a different perspective. Once you have your list, keep it visible as a reminder.

Be Consistent

Once you become okay with asking for help around the office and at home, as well as setting those boundaries that stop you from working too much, you then need to be consistent with them. All of these steps will only do so much if you don’t maintain it.

If you have that trusted employee taking care of some additional work, don’t micro-manage them and get involved. You’ll just be putting yourself back to square one. The same goes for at home too. You need to trust the people you asked that they will get the job done.

As for your boundaries, if you are not consistently following them, they will never become a habit. Once it’s become second nature to put the phone or computer down at a certain point, you’re less likely to forget about it. Also, if an emergency comes up that requires your time at work that breaks your boundary, you know that it is an okay exception.

4 Traits That Signal Bad Leadership

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If your employees avoid you at all costs, don’t make eye contact with you when talking, and you can see how nervous they are when you come around the corner, chances are there’s an issue with your leadership style.

Poor leadership quickly can be the downfall of any business, no matter the size. If your team does not respect you as their leader and manager, it will be difficult to not only keep them on board with your plans but to keep them employed altogether. Poor leadership is noted as one of the top reasons employees quit their job.

If you want to avoid this scenario or fix it if this sounds like your office already, you’ll need to evaluate your leadership style and see if anything needs changing. Corporate Business Solutions (CBS-CBS.com) has some of the top traits that signal bad leadership.

Poor Listening Skills

If you never listen to your employees, how do you expect to gain their respect? A good leader will take the time to listen to all of the employees he or she has. Not only will this help improve the employer to employee relationship, but you may also find that they have ideas that could benefit the company.

No Honesty

A quick way to turn into a bad boss is by lying to your staff members. The lack of transparency from management will ultimately lead to the lack of trust and respect from the staff in your company.

Being transparent as much as possible with employees helps develop a positive and trustworthy relationship. It shows that you care enough to include them in what affects them. Transparency brings everyone onto the same page, which will help foster a strong team.

Ego Gets in the Way

Ask yourself this – how often do you take responsibility if an issue arises, or do you often find yourself asking someone else why this problem occurred? A visible sign of poor leadership is when the manager won’t take responsibility and lets his or her ego get in the way.

When there is good leadership in the office, the manager knows when to take responsibility for issues that are out of their employee’s controls. If he or she makes a mistake, they own it, learn from it, and move forward. Also, a good manager knows when it’s time to recognize his or her employees so that the spotlight isn’t always on them.

Lack of Understanding

Proper leadership knows there needs to be a balance between empathy and being understanding, and knowing when you need to be stricter. If you don’t have compassion towards what your team goes through on a daily basis, as well as any challenges they face outside of the office, you’ll likely notice a negative atmosphere in the office.

Empathy is essential in management. Quite often the word empathy correlates soft management. However, the lack of empathy actually corresponds to harsh management in the employee’s eyes. Showing a bit of understanding towards your employees will help foster a sense of trust and that you care, which will help grow your relationship with your employees.

Consider these four traits and compare them to your leadership style. Can you confidently say, and know your employees would agree, that you listen to them, are honest with them, takes responsibility when needed, and shows empathy? If not, it may be time to re-evaluate your leadership style.

How You Can Turn a Passion into a Small Business

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Do you have a strong passion for something? Maybe it is a hobby that allows you to build things or have a love for animals that could open up different paths for you. Either way, many people will take their passion for something and turn it into a business.

Have you ever heard people say to do what you love and you’ll never work a day in your life? That old saying can definitely ring true for those who follow their passions and make a career out of it.

If you truly love something and won’t lose that passion over time, here are a few ways to help you turn that passion into a small business.

Have a Vision and Stay Focused

It’s one thing to be determined to succeed. It’s another thing to stay focused on a clear vision and develop a plan. Coming up with that initial business plan may be one of the hardest parts of getting your business going. Narrow down your vision into something that is feasible for where you are in life right now.

Don’t Dive Head First

One thing you don’t want to do is dive right in before testing out the water a bit. Being a bit cautious could help save you a lot of money, and save you from losing this passion. Develop a business plan and ensure that it will honestly work. Speak with business professionals, like Corporate Business Solutions Consultants, to see if what you have in mind will succeed as a business.

Make Sure the Timing Is Right

Now, you don’t want to wait around forever to start your business. However, you do want to make sure that the timing will work with your current life situation. If starting your small business may lead you to bankruptcy, it may not be a bad idea to wait a bit. That doesn’t mean you’re giving up on your passion. It just says that you are thinking clearly about your decision and want to set yourself up for success.

Understand You Won’t Love It All

Even though you are passionate about what your business will focus on, that doesn’t mean you are going to love every part of it. When you start a small business, there will be things behind the scenes you will need to do. They won’t always be as exciting, but they are essential to the success of your business.

Find a good balance between doing the administrative duties and focusing on what got your business idea going.

6 Ways to Help Keep Your Best Employees Around

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Business owners and managers can probably agree that trying to keep their best and brightest staff members around is highly important. You go through the process of scoping out the perfect employee and train them, all in hopes that they will stay loyal to your company.

Having to replace key staff members can be fairly pricey for the company. You can expect to pay at minimum, 20 percent of the positions wage trying to fill it. That is not a process you want to go through very often.

That is why it is crucial to the success of the company to maintain a steady team. Corporate Business Solutions recommends implementing the following tips to help keep your best employees around.

 

Trust and Respect Your Employees

One of the best things you can do for your staff is to show them that they have your complete trust and respect. Why? When team members feel respected in the workplace, and know that their manager trusts them to do their job as they see fit, it’s an empowering feeling. That is a feeling that will keep staff members happy.

Be Their Support

If your team doesn’t feel like they have your support, whether it be in workplace conflicts, client/customer issues, or even at home problems that are affecting their daily work, how likely are they to stick around? Having support from upper management is a key step in maintaining your top employees.

Talk to Them

Open communication between staff and management is critical. If your team doesn’t know what your expectations are, or they cannot talk to you, there’s a good chance you’ll be hiring new members soon. Communication, both private and in meetings, is essential to keep the work on track and to support your employees.

Listen to Them

Just as communication is important, so too is listening to your employees when they talk. Even if it is about something you prefer not hearing, it could be valuable to improving your relationship with them. They may also have excellent ideas to help the company.

Have a Competitive Wage

Loyalty to a company is only part of what will make employees stay. They also need to be able to support their family. Having a competitive wage that is fair for the work they do will help staff members be happy with where they are at.

Show Flexibility

It can be challenging for employees to remain happy and loyal to their company if there is no room for flexibility. Family emergencies will come up, stress days will need to be taken, or taking on a task in a different way that is better for the employee. You don’t want to fold over to every request, but you should show that you can be flexible and accommodating.

10 Reasons Why Employees Stay With Your Company

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As you know, retaining top talent and unique employees is key to long-term productivity and team effectiveness. Thus, knowing what makes people happy at work is important. Corporate Business Solutions experts lay out for us the 10 most common reasons why employees stay with your company.

Benefits and Incentives

Some of the most effective benefits and incentives are more workplace independence, development opportunities, healthcare, commuting assistance, and performance-based bonuses.

Satisfaction with the Environment

A clean and organized workplace with a lively atmosphere, ample space, and sufficient facilities is essential to maintaining employee morale. People are also integral components of the environment. Opportunity to socialize and collaborate is a big part of workplace synergy.

Financial Compensation

Payment for work, complete with bonuses and incentives, provides tremendous stability. Being open to the possibility of raises in the future with long-term tenure and continued good performance is also a motivating factor.

Inspiration for Working Smarter

You should always encourage and foster working smart rather than working just to be busy. Ultimately, this is more productive and rewarding. This approach must be present in managers who supervise without micromanaging.

Great Relationships with Leadership

Those who seek to prove themselves every single day should be praised for their work ethic. Those who may be falling behind should be offered help from management to improve their performance, which may include such things as retraining, help with skill development, or clearer performance standards as to what is expected from the employee so that goals can be achieved. Positive efforts by management to help an employee improve can help foster the internal motivation that the employee needs to perform better. Forming relationships is an important factor in a harmonious workplace.

Challenge and Excitement

People want to be engaged with challenging work that piques their interest and employs their technical and interpersonal skills. Being able to complete projects with a dynamic and well-balanced team is encouraging.

Mentorship

Learning from more experienced members of the company can make things seamless for new and less experienced employees. Mentorship is conducive to learning on the job.

Recognition

It goes without saying that everyone likes to be respected and recognized for their hard work.

Career Development

Most employees don’t want to be trapped in dead-end jobs with no prospects for advancement and doing the same thing for years. Being engaged includes new challenges to overcome and new skills to learn in order to develop as employees and people.

Work-Life Balance

Excessive overtime hinders productivity. A reasonable amount of sick leave and vacation time is motivation to take quality rest and recovery time. This ensures that employees go back to work with a rejuvenated sense of purpose and excitement to perform.

To learn more, visit CBS-CBS.com.

4 Awesome Tools To Come Up With Blog Ideas

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Content marketing is all about helping small businesses generate website traffic, online visibility, and sales leads. As known, a business blog is a key to content marketing. But if you’re like many in a small business, you may find yourself wondering what exactly to write about.

Corporate Business Solutions experts recommend the following four tools to help generate ideas for blog posts.

Google Keyword Tool

The entirely free keyword tool from Google AdWords is great for finding out what people are actually searching for on Google on a day-to-day basis. You can use the tool even if you’re not advertising through Google.

Of note: look for keywords that get a significant number of searches (for example, 50,000 monthly searches), but have low or medium competition. Take note of  “local monthly searches” if you specifically want to target readers in your region or area. You can also change the location to determine how keywords are performing in various regions.

Netvibes

Netvibes allows you to create a personalized dashboard so you can monitor RSS feeds, social media accounts, and even analytics for your own blog and website (all in one place). You’ll be able to add RSS feeds for your favorite blogs and news sites and check it daily.

You can add as many feeds as you desire to get vast coverage of topics. Then, you can simply scan the headlines for something in the news that triggers a blogging idea or serves as a launching point for your own piece.

Alltop

Alltop is an amalgamation of the best blogs under hundreds of topics. You can easily come up with blog ideas by browsing through the current post titles that are shown under each topic. For example, if you write on technology, there are a myriad of technology posts from which you can learn. You can also search for related topics for each heading.

Quora

Generally speaking, a good blog post often answers a burning question that many people have. Quora is a great place to identify the types of questions that business people want answers to. Quora is particularly good for business-to-business topics.

Questions are grouped under topics. Look especially for questions with a significant amount of interactivity and comments. This is generally a signal that the topic will be engaging.

To learn more, visit CBS-CBS.com.

5 Ways to Market Yourself as a Freelancer

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In today’s day and age, freelance work can earn you money in a variety of ways. Whether you’re doing it for the money or as a labor of love, Corporate Business Solutions experts recommend considering the following five ways to successfully market yourself as a freelancer,

Start With Blogging

Blogging is a tool both freelancers and any other small business owners with a digital presence can use to drive traffic and increase sales.

Your blog will give you valuable information about you, your knowledge and your work as a freelancer. By generating high-quality content on your blog, you can build credibility and awareness of your brand and also give your potential customers a valuable resource.

Use Email Marketing

Email marketing remains one of the best ways to increase your customer base. In fact, it can bring in nearly $40 for every dollar spent on an email marketing campaign. If you don’t happen to have the necessary funds, you can start with a free MailChimp account and grow from there. The free version of MailChimp will provide you with up to 2,000 subscribers, and 12,000 emails, which should be more than enough to begin.

Social Media Is a Must

With billions of people using social media day in and day out, it is no surprise that most experts recommend freelancers use this tool to market themselves as well.

Freelancers should identify the platform their potential customers use the most and start engaging with them on that channel.

Interact On Q&A Websites

Doing this helps to establish your authority in your field. With 200 million visitors every month, Quora alone can significantly boost traffic to your site. What could be better?

Don’t Forget About SEO

Search Engine Optimization (SEO) is an essential tool in marketing your freelance business. While SEO can get somewhat complicated, it is an effective way to optimize your digital presence online. The more optimized your site is, the more seamless it is for search engines and users to find you online.

To learn more, visit CBS-CBS.com.

5 Awesome Content Marketing Strategies

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While some companies use content marketing as a way to increase brand awareness, others use it as a way to generate sales or leads. Regardless of its purpose for your business, Corporate Business Solutions experts recommend the following five strategies for improving your content marketing.

Identify Your Target Audience

As expected, content works best when its targeted for a particular audience. Rather than aimlessly creating content without considering who your target audience is, spend time identifying your target audience and think about who will benefit most from your products or services. This will ensure the content you create on your site is more engaging and relatable for your target audience.

Use Great Visuals

The old adage of “a picture tells 1000 words” certainly carries truth today. This is particularly true in the world of content marketing. Combining the use of great visuals, whether it’s pictures, videos or infographics, with quality text, is one content marketing strategy for your website that should not be overlooked.

Having said that, one image placed at the top of a blog won’t suffice. Rather, the content on your website should be accompanied by stimulating imagery. In other words, throwing a stock image at the top of an article will not cut it. You should add relevant images throughout the article to try and keep the user’s engagement high throughout the entire piece.

Create Shareable Content

Another critical aspect of content marketing is to make the content you create on your small business’s website shareable. In other words, you want to aim to make it go viral. Generating content that encourages others to share it will inevitably drive higher volumes of traffic to your website. As you know, higher percentages of traffic results in greater leads and sales.

Create a Content Marketing Plan

Successful content marketing campaigns should always begin with a content marketing plan. This essential content marketing strategy for your small business should include mapping out potential blog titles and topics for the upcoming weeks and months. You’ll also want to include any guest blogging targets and where your content gets posted on external websites to help your small business reach a wider audience.

Share Your Website Content On Social Media

Rather than simply writing a new blog and publishing it on your website or creating a new landing page and forgetting about it, share your fresh and creative content to as many followers as possible. In addition to using social media channels like Facebook and Twitter, post regular content on multiple social avenues, including LinkedIn and Google+.

To learn more, visit CBS-CBS.com.

8 Ways to Get Your Content Found

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Content marketing can be a tough strategy for small businesses to master. Not only do you need to create effective content, but you also need to push that content out to potential customers. SEO and social media can both be effective strategies in this area. Corporate Business Solutions experts recommend the following eight ways to get your content found online.

1-Use Instagram Hashtags for Business

Once you create content on Instagram, hashtags can effectively help you get it in front of more potential customers. Having said that, it’s imperative to have a logical strategy in place so you actually get found by relevant people.

2-Understand LinkedIn Hashtags

LinkedIn recently added an update that includes the ability to add hashtags. The new feature is in beta mode and could potentially help you reach more users.

3-Save Time on Content Curation and Collaboration

Collaborating with others in your content strategy is a great way to get your message in front of new eyes. While curating content and collaborating with others can be time-consuming, there are some tools out there to help you save time. Take time to do some research in this area.

4-Overcome Link Building Blockers

When it comes to building links to your content, there are some routine challenges and mistakes keeping content creators from making as strong of an impact. Do some research to understand these link-building blockers in addition to how to overcome them.

5-Remain Authentic

Sure, it can be difficult for a lot of marketers to find a healthy balance between creating authentic content and creating a performance that gets results. Having said that, it’s critical for your business to remain as authentic as possible.

6-Drive Sales With Your Instagram Marketing Strategy

The overarching goal of your content marketing strategy should be to boost sales for your business (both directly and indirectly). Make sure you are effectively using Instagram to increase sales for your company.

7-Learn the New Ins and Outs of Facebook

Part of using social platforms like Facebook to gain visibility for your content is keeping up with novel features. Since Facebook is constantly evolving, you want to make sure that you are always learning.

8-Use Mentoring to Increase Your Odds of Small Business Survival

According to research, mentoring can help small businesses survive for longer. Don’t be afraid to find mentors and use them as a helpful resource.

To learn more, visit CBS-CBS.com.