Content marketing can accomplish different things for different businesses. While some businesses use it as a way to increase brand awareness, others may use content marketing as a way to generate sales or sales leads.
Corporate Business Solutions experts recommend taking the following steps toward content marketing that generates sales.
Create a Content Marketing Plan
Not having a content plan in place is one of the largest mistakes marketers make when trying to drive sales. Sure, you’re aware that you need to create content and you want to boost sales. However, that’s not enough. You need to generate a strategy for finding and reaching your target audience to get them to convert to customers.
Understand Your Target Market
In order to produce effective content, you need to know who you’re creating that content for. Have a clearly identified target audience and speak directly to that audience through your engaging content.
Know Your Customers’ Common Concerns
Customers who are reading your content rather than buying your product or service are probably doing so because they’re undecided. To help them make their decision, it’s imperative for you to answer their questions and alleviate their concerns. Fortunately, you can do that with your content, if you know what your customers’ most popular questions and concerns are.
Listen to Your Customer Feedback
Coming up with those questions to base your content around can be as easy as simply listening to your current customers. If people consistently email you with the same questions or issues over and over again, those are likely things that would make for effective content.
Take a Look at Keywords
You should always consider the keywords and searches that bring potentials customers to your website. People will often enter questions into search fields if they can’t find an answer easily. Thus, if you see common themes there, that could be another source for your content.
Make a List of Questions
You should always go one step further than just simply keeping an eye out for common customer concerns. The very first thing to do is to create a list of the top 20 questions consumers have when deciding to purchase your product or service and subsequently create content to answer all of these questions in detail.
Take a Look at the Buying Process
When generating those questions and other topics for your content strategy, it can be helpful to put yourself in your customers’ shoes through each stage of the buying process. Spend the time to really familiarize yourself with the journey people take to purchase your product and then create the content to make it easy for them to purchase.
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