The holidays are finally here. The season typically lasts well into end of January, so small businesses should be getting prepped to stand out among rivals. Most of your employees will be looking forward to spending time with family, but the holidays are definitely not the time to take a break from marketing to clients. It’s the prime time for people to shop, even if some of the biggest holidays like Halloween and Thanksgiving are far behind. People continue to go on spending sprees particularly as the New Year rolls around. Here are several ideas from CBS Corporate Business Solutions consultants about marketing during the holiday season:
Up the Social Media Game—The holidays are definitely the time to be on social media. Everyone is checking their Facebook or Instagram feeds, commenting on friends’ pictures and posts. This is the best time for a brand to launch a word-of-mouth campaign. Keep in mind that many other brands will be active on social media as well. So it would be important to stand out from the crowd.
Personalize All Marketing Material—Customers are bombarded with marketing messages from everywhere during the season. Therefore, to capture the attention of the target audience, personalize all marketing material. Avoid the usual “Dear Customer” and use names. If your business has compiled customer profiles, now is the time to use them.
Send Gifts—Gifting not only shows your client base that your brand actually cares about them, it also helps clients keep your brand in mind the following year. Increase your small business’s loyal customer base, and subsequently sales, by sending personalized gifts to loyal customers and important clients.
Offer Deals and Discounts—The holiday season is definitely the time for sales, so offering your customers deals and discounts is more of an obligation at the end of each year. Small businesses can get more out of these deal offerings by smartly timing them. Also, make sure customers are aware of what the company is offering, especially for the season.
It’s the end of the year, so it’s also the time to opt for one of our Corporate Business Solutions Reviews to see exactly how your business performed in the past year, and how much better it can perform in the coming year.