It’s no secret that for a business to succeed, you most likely need to have a social media presence. Consumers typically search online for a company before going there, and their social media account often is the first to pop up.
Instagram has become a top priority for many companies and their marketing strategy. Posting pictures and behind-the-scene videos of the company can do wonders in promoting what you’re doing.
Don’t miss out on more opportunities by not having an Instagram account. You’ll be surprised by how much it can provide for you.
At Corporate Business Solutions Consultants, we have six points to optimize your Instagram profile for a successful social media strategy.
Choose a High-Quality Profile Picture
Don’t make the mistake of thinking your profile picture doesn’t matter, because it really does. You want something that represents what your brand is. If you have a logo, that is always a good place to start.
The profile picture should speak to who you are. That way, when someone sees that photo somewhere on their feed, they know right away it’s you without looking at your name.
Not only that, make sure the picture is high-quality and not pixelated.
Put Descriptive Words in Your Bio
The bio on your profile is a place for your creativity to shine. Have some fun with it (while still being professional and relevant to your business).
Add keywords that relate to your company. You don’t have a lot of space, so spend some time narrowing down what your business is to a few short lines.
Instagram also added the use of hashtags and tagging other profiles. This is something you should take advantage of. Adding hashtags allows people to follow those related to your brand.
Make Your Own Hashtag
While you’re at it, create your own hashtag for your company. The great thing about hashtags is that anyone that uses them in a post, you’ll be able to see those photos and videos. If you make a hashtag for your business, customers can follow it and get all of the related content in one spot.
Add Your Website
Chances are you have a website for your business. If you don’t, you need to invest in one. Websites are critical for consumers to get valuable information before deciding if they like your business.
Your Instagram profile has a spot for websites that you’ll want to add. Once you have that, you can use their analytics to track how many people use that link to visit your website.
Keep Things Tidy
Because of the limited space on your profile, try to keep it as tidy as possible. Having paragraphs of words or filling it with nothing but emojis can get distracting and hard to follow.
Your profile is meant to be short, sweet, and to the point. So, add line breaks and keep your sentences short. Utilize emojis, but watch that you don’t go overboard.
Incorporate a Call to Action\
Having a call to action is always a good idea. A call to action helps prompt viewers to perform an action you want them to do. For example, if you have something on your website you want people to see, tell them to click on your website link.
The above six points can help get you on the path of having a killer Instagram profile that stands out. Make your account successful. Spend time creating a solid, relevant and creative profile.