How Can Upselling Benefit My Small Business?

Without knowing it, we deal with upselling every day. Have you ever been through a McDonald’s drive-through only to be asked if you like to upgrade into a meal? When you’re a customer, noticing an upsell attempt is easy.

That is why it is hard to put an upselling strategy into place as a business. You relate to all the times people have tried to upsell you. You also remember just how annoying it can be.

However, it doesn’t have to be annoying. There are ways to effectively upsell without annoying. Check out this small guide from CBS-CBS.com to learn how upselling can benefit your small business.

What is upselling?

Upselling is the act of offering an additional product, feature, or service to a customer or client after they have decided to purchase from you. Upselling benefits your business by increasing the profitability and size of each sale.

Upselling comes into play when the customer has already signaled intent to purchase and is ready to complete the sale. They are already interested in doing business with you. Now, all you need to do is improve the bottom line to get customers to add to their purchases.

Once you learn how to identify it, you will see that this technique is used every day.

How to make upselling benefit your business

Check out these three things you have to know to make upselling benefit your business:

Understand your costs

Before trying to upsell, you need a good understanding of your profits. To do it correctly, you must understand:

  • The cost of your products and services- How much does it cost to deliver and produce your product?
  • The cost of customer acquisition- How much does it cost for you to acquire a new customer? 

When figuring this out, talk to an accountant or bookkeeper to further identify your costs. Don’t just consider the basic materials. Ensure that you consider packaging, commissions, labor, branding, and any other costs.

Identify your upselling goals

Once you understand your costs, separate your products and services into two margins. The high-profit margin, and the low-profit margin. Then, you need to pick out your high-margin items to upsell. That is where you will get the most leverage.

It is a good idea to identify your upselling goals and understand how much you want to profit from the upsell. With upselling, you get more profit for little effort. After all, upselling is nothing more than simply asking questions.

Create intriguing offers

When upselling, ensure that you pick out offers that are more than complementary. The basic offers as well as the upsell should appeal to the same buyer. However, the items should remain unique enough that the buyer sees the added value.

By creating intriguing offers, your customers will be more likely to accept your upsell attempt.

The bottom line

Make sure that you’re not too pushy or overbearing. Some customers will jump at the opportunity while others remain uninterested. If you push too hard, you could turn your customer off completely.

 

Always let the buyer make their own decisions.

 

 

 

 

How Text Message Marketing Can Help Your Business

Text messaging is often seen as a way for people to contact their friends. Did you know that it is a powerful marketing tool? The majority of people all over the world own mobile phones.

Most of them use their mobile phones to send and receive text messages. After all, phones are for texting more than they are for social media. On top of that, mobile phones always alert their owner when they receive a text message. 

Usually, those text messages get read mere seconds or minutes after delivery. Though, many business owners have avoided text message marketing because they think it is ineffective. Realistically, it is the best form of marketing. It is affordable, easy to use, and valuable.

Reviews for Corporate Business Solutions have three ways that text message marketing can help your business.

  1. It is very affordable

Text message marketing is a great way to market your business affordably. Small business owners can benefit greatly from this form of marketing. Instead of spending hours creating marketing content, a text message is cheaper, quicker, and easier to send out.

It could also be far more effective. While prices vary, many platforms will allow you to send text messages for only a few cents per text. There are also bulk packages that send hundreds or thousands of text messages per month for only a fraction of the cost you usually pay for marketing.

  1. It is quick

Many people like text message marketing because of the speed for both the advertiser and consumer. Text messages are usually a few sentences long, whereas email marketing can be lengthy. That means that people are far more likely to read your text message and act on it.

The consumer can also choose when they want to read the text. Telephone calls, on the other hand, can be intrusive and disruptive. On top of that, text messages don’t take long to plan or send. Overall, they are far quicker in many ways than other forms of marketing.

  1. It has a further reach

Pretty much every person in the world has a mobile phone these days. That means that text messaging casts quite a wide net. Email marketing is much the same. The only difference is that text messages usually feel more direct, personal, and urgent than emails.

For example, a promotion delivered right to your phone number would feel far more personal than a promotion to your email address that people can easily find. The urgency of texts can help your business reach far more people in a quicker time frame.

Not many people receive promotions in their texts.

Overall, text message marketing is an easy, affordable, quick, and reliable way to promote your business. It is proving time and time again to be a powerful marketing tool, especially for small businesses. If you are looking for a promotional tool that is effective and affordable, there is no better option than text message marketing.

How to Avoid Being Burnt Out by Your Side Hustle

Starting your own business can be hard enough without negative feelings and being burnt out. It can be downright exhausting having to make time late at night or early in the morning to work on your side hustle. Many people quickly burn out and find the need to quit. However, this is the worst thing you can do when working on your side hustle.

You need creativity, haste, and passion to start your business and work on it, and that can be drained from you after a long day. However, there are many great ways you can combat this exhaustion and general fatigue. These tips from Reviews for Corporate Business Solutions will teach you how to avoid being burnt out by your side hustle.

Love what you do

When passion is intertwined in your business, you will never get sick of it. It is so easy to become caught up in life in general, but if you love what you do, your side hustle can become your safe place. After working so hard, it can become easy to lose the passion that once fuelled you.

However, if you really love what you do and are connected to it, you won’t let yourself become burnt out. If you aren’t 100% in love with your side hustle, why spend your time creating it for the wrong reasons. When an important decision arises, ask yourself whether you will love it or not.

Value your productive times

If you have the chance to pick and choose your hours, you should always use your most productive times to work on your side hustle. This way, you won’t have to cram it in your busy workday or around events. Take advantage of any flexibility that comes your way as much as you can.

If you get a long lunch, take it. If you get a day off, take it. Then, work hard during that time to make sure your side hustle is given a very fair chance to succeed.

Allow yourself to relax, refresh, and recoup

We use our brains every single day. Most of the time, we are worn out after using it for extensive work or a long day at the office. That is why it is so important for you to take time to allow yourself to relax, refresh, and recoup. For many people in the world, they see relaxing time as a waste of time.

However, this could not be further from the truth. To fully focus and give your side hustle the time and effort it deserves, you should be fully rested. Otherwise, the work you do will actually be getting very little done. Taking care of yourself is just as important as getting things done. If you are not good for yourself, you will not be good for your business.

These simple tips can help you get far with your business. Implement them to make sure you create enough time to work on your side hustle.

4 Productivity Tips Every Entrepreneur Should Know

4 Productivity Tips Every Entrepreneur Should Know

Productivity is a skill that we can constantly improve on. It’s a skill that can take your day from being overwhelming to one of the most efficient days you’ve had in a very long time. Simply put, productivity is one of the main pillars of your success.

How do you become more productive? Keep in mind that it’s not an overnight fix. It takes time, dedication, and practicing new habits and routines that fit your lifestyle. Once you find the perfect mix, though, you’ll see your productivity skyrocket and your life feel less stressful.

Ready to boost your productivity when trying to balance everyday life with your business? CBS-CBS.com has four tips that every entrepreneur (or anyone, really) should know.

Start Your Morning By Planning the Day

A popular trick that successful entrepreneurs often reveal is how they start their day. Waking up to what you’re doing while enjoying your morning coffee can set the mood for your day.

Include a moment to plan out the rest of your day as part of your morning routine. What are the top priority tasks that have to get done today? Organize those first within your working hours. You can then have another list handy with tasks that should get done at some point this week but aren’t a pressing matter today.

Love the List

Lists are an excellent way to stay organized. Have you tried managing your day without writing anything down? You’re relying on your memory to ensure you get everything done? Maybe this works right now. However, at some point, you’re going to forget important tasks and ultimately cause more stress in your life.

Create a few lists that you have readily available throughout the day. Start with your priority list – these are the tasks that you need to complete before anything else. You can then have a list of medium important tasks that you can schedule throughout your week. Basically, you can turn anything into a list.

Incorporate Breaks Into Your Day

Now, this may seem counterintuitive at first glance. The point of productivity is to get work done, not slack off. However, if you’re working every minute of the day without any breaks, you’re actually hurting your productivity levels.

Taking a break is like a quick recharge to your system. It allows you to relax your mind for a moment, stretch the body out, and even prevent stress from creeping in. Adding breaks does wonders for your mental health, which in return helps you become more productive through the rest of the day.

Remember Your Why

Many productivity tips out there often include technology and points above to help give you that boost. However, there are a few tricks that don’t require much from you besides taking a moment to think.

What is your why for what you’re doing? We all have it. From wanting to run a successful business to ensure you have enough family time at the end of the day, reflect on why you’re doing everything. When you remember that, it can give you that quick mental boost to get your work done.

Part of being productive focuses on your overall health. Include a balanced and healthy diet with enough sleep, and a quick workout will all contribute to your productivity levels.

Remember, it takes time to get in the groove and start noticing the benefits. Once you do, though, you’ll be more inclined to continue with those habits.

Ready to Boost Security? 5 Cybersecurity Tips to Keep Your Business Safe

Cybersecurity is crucial for all businesses, and small companies are no exception. In fact, a 2018 report (The 2018 State of Cybersecurity in Small and Medium Size Businesses) found that almost 70 percent of businesses in the study had fallen victim to a cyber attack. Unfortunately, nearly half of the respondents didn’t know how to protect their organization against threats.

Don’t let your business be another statistic of cybersecurity threats against a small business. Take action today to protect yourself tomorrow. Reviews for Corporate Business Solutions has five cybersecurity tips to keep your business safe.

Always Create Backups

Backups are your best friend if you save a lot of important information on a computer. Not doing so leaves all of that critical data vulnerable. If you have all your personal belongings stored in one garage that has minimal protection and it catches fire, you’ll lose everything.

Get in the habit of doing daily backups of your main devices. Most computers, tablets and even phones connected to cloud service or external hard drive allow you to set a backup schedule, so you don’t have to remember each day.

Use Strong Passwords

A password is your first line of defense for your device and any accounts you have access to. Slacking on creating a password puts everything at risk. A strong password is something not easily guessed and includes numbers and special characters.

For devices and accounts that hold critical information (think of customer info that could expose banking information), you may want to add extra authentication steps. Multi-factor authentication is when you need to input a number code sent to you via email, text or having to scan a thumbprint or your face to gain access.

Train Your Employees

If you’re a small business with a few employees, then cybersecurity is vital to everyone, not just you as the owner. That is why you should spend time investing in training for everyone related to your business.

Ensure that all your staff know how to create strong passwords for all devices, red flags of phishing scams or websites that look suspicious, and even how to protect their devices when they take them home for the day.

Keep All Devices Updated

Regular updates are a crucial step to security. Ever wonder what happens when your device does it’s the tenth update of the month? The chances are that quick update contains valuable coding that is filling gaps in its security.

Hackers and threats are continually evolving, so that means your device’s security abilities also need to evolve. Each time your device updates, it’s likely providing a solution to a potential security exposure due to the latest threat evolution.

Download Security Software

You’re not alone when it comes to cybersecurity. Many companies provide top-notch cybersecurity software for individual and personal use. If you’re new to security or not overly interested in it, downloading one of these programs is necessary.

Browse through the available security programs to find one that best suits your needs. Look for ones that include firewall protection and password management. They’ll all come in handy.

Small businesses don’t need to take drastic steps to protect their company from cyber threats. Even small actions, like updating your device and regularly changing your passwords, can provide valuable protection to all of your important data.

Affiliate Marketing Program – Why It May Be Worth Introducing

Have you ever logged onto your social media account to see someone posing with a new product, telling you how awesome it is? If you look at the description, chances are they have a discount code you can use to get a percentage off.

This is a style of affiliate marketing.

Affiliate marketing is an excellent way to get the word out about your products and services to a broader audience – more than you likely could with regular marketing. It’s a massive market worth over $12 billion and shows no signs of slowing down.

So, how does affiliate marketing work, and is it worth setting up for your business? Our Corporate Business Solutions reviews break down affiliate marketing and why it’s worth considering.

Affiliate Marketing 101 – How It Works

At its core, affiliate marketing is when you have someone who advertises your products and services to their following. It can be through their social media accounts, blog posts, YouTube channels, and other platforms that reach a following.

A typical affiliate will either purchase your product at a discounted price or receive something small for free to begin. Then, they share their personal experience with your product, which would draw in others to try it themselves.

An affiliate would have his or her discount code that they would share with their followers. You often see the discount code as their name for 15 percent off the purchase price. It’s enough to entice someone to buy, but not too steep that you’re losing money. When someone uses this code, the affiliate will gain a small commission from the sale (think of it as their paycheque for bringing you in more sales).

It doesn’t have to be a discount code, though. You can also provide the affiliate with a unique URL that they share with their followers. When someone uses said link to make a purchase or sign up for a service, the affiliate will receive a commission that way.

Is It Worth Having an Affiliate Marketing Program?

For starters, affiliate marketing is probably one of the least expensive forms of advertisement out there (besides word of mouth, which is free). The great thing about it is that you only pay the affiliate when a sale is made. If the affiliate doesn’t generate any leads, you don’t pay a cent.

Another benefit is that your affiliate marketer reaches his or her established audience. There’s a decent chance that many of their following doesn’t know about your business. As the affiliate shares posts about your products and services, your brand awareness increases. It’s a way for you to reach a wider audience, gain new clientele, and establish relationships you may otherwise not have gotten.

Of course, one of the main benefits of affiliate marketing is a boost in sales. Even after you pay out the small commission, you’re still increasing your sales. Not only that, because you’ve gotten the word out to a new client, but you also increase your chance of having a repeat customer and having them share with their following too.

Affiliate marketing is a win-win for both sides. The affiliate earns a few bucks as you gain brand awareness, customers, and sales.

If you go this route, create criteria for who can be an affiliate of your brand. You’ll want trustworthy people that will help positively promote your business.

5 Tip to Help You Reinvent Your Business During the Pandemic

There’s no denying that our world has drastically changed in the past couple of months. You could even go as far as to say that our work lives have changed as well.

How so? Well, many companies were forced to adopt a remote-working policy to cope with the pandemic or, ultimately, close doors. If you’re faced with that situation, wouldn’t you want to go the route that kept your business alive?

Has the pandemic made you take a step back and evaluate your business model? If so, the following five tips from CBS-CBS.com reviews may help you reinvent your company.

Make a Note of What Was Successful

You most likely have particular aspects of your business that works. Otherwise, you wouldn’t be able to operate. As you reinvent yourself, don’t completely shy away from what’s made you successful.

Make a note of all aspects of your company you’re happy with and has gotten you to this point. This isn’t to say you don’t touch them. However, it can help put things into perspective and also find ways to fine-tune them to be even more successful.

Make a Note of What Wasn’t Successful

On the other hand, you want to make a note of what wasn’t working. Every business will have some aspect of it that they could improve on. Those are the ones you want to focus on as you reinvent yourself.

Parts that need tweaking may not be obvious, so take time to genuinely evaluate your company. Even the simplest of things, like your hours of operation or your customer service policies, can make a significant impact on your success.

Start Brainstorming and Get Creative

Spend a day brainstorming different ways you can boost your business. Let yourself get creative here. You don’t want to restrict your creativity just yet. Any idea that pops into your head write it down. Later on, once you have a good list of ideas, then you can be more critical of them.

Discuss it Without Fresh Eyes

As the owner, you tend to be biased to your business, and rightfully so. It’s hard to take that step back and see where you need to improve on. Not only that, once you have your ideas for improvement list, but you may also think each point is the key to success when maybe it’s not.

Having a fresh set of eyes and ears to discuss things that can provide you with a valuable perspective you don’t have.  That’s the benefit of bringing in a professional business consultant to give you an objective, third-party view.  Business consultants also can share with you ideas that have worked in other businesses to save you from making the mistake of implementing an idea that is likely to fail.

Make a Plan

A big mistake to make is thinking your idea is the key to everything, and it’s time to dive in headfirst. What if that idea blows up, then what?

Make a plan before implementing any changes. Spend some time testing it out to ensure whatever you have planned will work. Start small and work your way up. You have a better chance of succeeding that way.

Reinventing a business isn’t an easy task to take on. Not every reinvention will be successful, either. However, the more time you spend thinking, brainstorming, and researching, the more set up you’ll be for a successful reinvention.

Could Flexible Working Cause A Lack Of Community In The Workplace?

Flexible working is becoming more commonplace. There has been a greater demand for a transformed work culture in this day and age due to the belief that a smarter and more modern approach will foster better business productivity while supporting a healthy work/life balance for employees.

It seems clear that the flexible work scenario isn’t going anywhere any time soon, and it comes in many forms. From flexible daily hours to home working and compressed working weeks, this style of employment is especially appealing to today’s workforce. So much so, that it has been suggested that in just a few years, the dominant form of employment will be flexible working.

The Benefits Of Flexible Working

It’s easy to see why flexible working is such a popular choice. There are well-established benefits associated with allowing workers to work more flexibly, and positive correlations with a higher level of commitment to the organization as well as better job satisfaction. When family commitments can be accommodated, the stress of commuting can be reduced and workload aligned to the energy cycles of the individual, employees are empowered and feel they have greater control over their working environment and schedule.

For the employer too, the evidence suggests flexible working can reduce staff turnover while also helping in the recruitment of top talent. It also helps to keep a successful team intact while enhancing the company’s image overall.

Yet, there are some disadvantages too that are often overlooked.

The Downside Of A Flexible Work Schedule

Flexible working can lead to the “always-on culture” which can be detrimental to an organization and its employees. Checking emails and responding to them out of office hours, and being available for work at any hour of the day or night may be a way to enhance effectiveness and efficiency, but it can also cause high levels of stress among workers that can impact negatively on psychological and physical health.

Nurturing A Positive Work Community And Environment

When a team can work together closely within the time and space they can generate the best creative energy. Being physically together permits intimacy, clarity, and spontaneity that, in turn, nourishes conviction, confidence, and understanding.

The answer to this is to have more flexibility about flexibility. Flexible working’s outcome should be a set of agreed targets that both employee and employer are on board with, that cover a mix of personal and professional priorities.

So, how do you go about implementing this practice within your organization? If you read Corporate Business Solutions reviews you’ll see that getting the right business consulting help can make an enormous difference to your company’s success.

Our team is well-positioned to give you the essential advice that you need to take your business forward into the future with modern and flexible working practices that reap all of the benefits of this way of operating but that avoid the potential pitfalls of a loss of community and an uncreative, incohesive working environment.

Would Selling Your Company To Its Employees Be A Good Exit Strategy?

If you’ve built up a successful business, deciding whether or not to sell it is a difficult choice to make. Yet, every business owner must have their exit strategy firmly in place.

You’re sure to already know the classic exit strategy options – finding strategic buyers, an equity sale, or possibly going public for a larger small business. Some owners decide that they’ll just wind down their business entirely. There is, however, a different option – the ESOP or Employee Stock Ownership Plan. This could be the perfect exit strategy if you want your business to stay rooted in its locality and its staff meaningfully employed.

What Is An ESOP?

In simple terms, an ESOP is a tool that can be used by a retiring business owner to sell their company to its employees. They are becoming more popular worldwide thanks to the many benefits that they provide. The Corporate Business Solutions team will explain some of those advantages here.

A Flexible Timeline For Exit

Everyone knows that most Baby Boomers aren’t retiring when they get to 65 anymore. They enjoy working and are happy to carry on as long as they remain in good health. This trend looks set to continue for many more years to come since more people today are seeing their work as an extension to their personal life.

ESOPs allow business owners to carry on playing an important role in their business, but with added flexibility to begin reducing their value within it by transferring value to its employees. With a long transition period, the owner can educate and mentor key people to take over their new roles.

Not only does an ESOP enable a more flexible departure, but it also enables owners to start accessing their retirement capital via the liquidity of transferred shares to employees.

Getting Money Out

Every exit plan hinges on being able to turn the business as an illiquid asset into cash. For your employees to purchase shares in the company, it has to be valued professionally at FMV (Fair Market Value).

As long as the company is currently profitable and looks set to continue in that vein, your employees are unlikely to mind paying fair prices for share. Although some owners believe their employees won’t be able to afford to purchase their company, they find many different financing tools are available that facilitate the process.

Lasting Legacy

Studies have shown that a lot of owners of small businesses end up regretting the sale of their company a short while after the deal is closed. Some even regret the decision when they got the price they wanted for the sale.

A major reason for regretting the decision is that their exit plan has failed to address issues such as legacy and succession. For a lot of business owners, it’s very important to be reassured that the values and culture they put in place will carry on once they have left.

An ESOP helps to ensure the business moves forward with those people who have already shared the owner’s values and vision. More importantly, research has shown that ownership by employees also results in better business outcomes such as improved engagement, retention, and productivity.

Would An ESOP Suit Me?

Not every business owner will find employee stock ownership the right solution since it requires a willingness for financial information to be shared and a more participative management style. However, for those business owners who are keen to have a more flexible timeline for their exit, to obtain a fair price for their sale and a way of leaving their legacy intact, the idea of an ESOP is certainly worth exploring.

Will A Facilitator For Strategic Planning Help Your Business?

Planning strategy planning sessions for your business can be a real challenge, and that’s why a strategic planning facilitator could prove to be indispensable. When you need some specialist support and advice, a facilitator can come to the rescue, helping you to get the most out of each session.

How can a facilitator be helpful? Corporate Business Solutions consultants outline just a few of the reasons why.

A Facilitator Will Enable Your Contribution And Participation

Rather than leading a planning session, a facilitator will enable you to participate. You cannot participate fully in any session if you’re leading it, so this is a major benefit. A facilitator is also an expert in their field. They have developed a process that maximizing the effort and time you put in and know which questions to ask to produce optimal results. While it’s technically possible to lead your strategy meetings, it’s best not to take any risks with the future of your organization.

Getting To The Heart Of The Matter

As a facilitator is neutral they can ask tough questions on your behalf without any misconceptions or expectations. Even if you think the questions they ask are irrelevant or pointless, these questions often get right to the heart of what is most important. As a facilitator is coming in from outside, they can ask the perfect questions at the perfect time and in the perfect way to ensure the success of your business.

Having someone to lead your organization through the strategic planning process who is neutral is vital to getting your business to the place it needs to be. Your choices won’t impact the facilitator and that means they’re able to approach sessions without any bias.

Setting The Tone

A facilitator will set the tone for a planning meeting and can show you’re committed and serious about strategy development. It shows you’ve made not only a financial commitment but also an emotional commitment to ensuring the session gives your company the best possible level of value.

It isn’t easy to manage a planning session and its facilitation if you’re trying to involve yourself in the conversation too. A facilitator will put pauses into the discussion at strategic moments while controlling the agenda to ensure the best possible outcome for the team.

People Management

Facilitators are used to managing people with all kinds of personalities. It’s their special skill and they use it to ensure there is balanced conversation throughout the session. They ensure everyone can offer their contribution and that it’s as easy as possible to move on with your strategy.

A facilitator can also act as a catalyst to keep things moving forward and getting change initiatives underway. They help to move the organization forward more quickly, rather than living with legacy conversations and decisions that never seem to get dealt with.