Utilizing Email Marketing

With technology at everyone’s fingertips, it is no secret that online marketing is one of the best ways to promote your business. Whether through social media, online ads, or direct contact, consumers are receiving various online promotions daily.

Email marketing is a fantastic way to reach your target audience. This audience can include past clients, potential customers, and those who have contacted your business in ways besides email.

When it comes to email marketing, there are four basic types of emails you can use to promote your business online and directly to your target audience. Finding the right type and right time to use them is the key to achieving successful email marketing.

Corporate Business Solutions Consultants can easily help you set up a schedule of which emails you should send out and when to do so.

Acquisition Emails

Acquisition emails are meant to convert those who have chosen to receive your emails into customers. They can consist of informative content and special promotional offers that help catch the eye of your potential client.

A lead who has chosen to receive your emails is interested in what your company has to offer. These acquisition emails can help encourage them to take the leap and try out the products or services that you are providing.

Acquisition emails can be a terrific way to catch the eye of your potential clients and make their transition into a customer faster and easy.

Retention Emails

Retention emails are meant to keep your customers engaged and involved even after their initial purchase from your business. These can be requests for feedback or unique offers.

Retention emails are typically sent to customers who you have recently worked with or those who have not interacted with your email campaigns much. By targeting these previous customers, you will be reminding them of all that your company has to offer and their previous experience with you.

Retention emails are a wonderful way to get repeat and referral customers who have been satisfied with their experience with your company.

Email Newsletters

Email newsletters are one of the most common types of email marketing to use. These can be used by all types of companies and help to remind consumers of your business and what you are up to.

Email newsletters typically contain useful, engaging content such as a how-to, announcements about new services or products, or an update on professionals within your company. Anything that provides insight into your business and the industry that you are in can be used in an email newsletter.

Email newsletters can be sent to email subscribers and past clients. These can be sent regularly, around the holidays, or whenever you want to connect with your potential and past customers.

Promotional Emails

If you are looking to increase sales, promotional emails are a wonderful way to do so. Promotional emails include unique offers that appeal to your target audience of potential and past customers.

These can be special sales, limited time offers, and much more. By putting these offers directly into the inbox of your potential clients, you will increase your chances of being seen and taken upon what your business has to offer.

 

How to Make an Awesome Logo for Your Small Business

If you’re reading this, you’re likely planning to start a side hustle or small business. Perhaps you already have a small business but feel your logo is lacking. No matter the reason, there are some dos and don’ts when it comes to creating a suitable logo for your small business.

There can be a lot of confusion surrounding logos. However, there is no need to worry as you’re not alone at all. Reviews for Corporate Business Solutions have put together a few ways to make an awesome logo for your small business.

Do I need a logo?

The short answer is yes, you most definitely need a logo. No matter how small or large your business is, your logo is the face of your brand and should be treated as such. Even if you’re only making candles to sell to family and friends.

Put simply, if you are planning to monetize an idea, you need a logo. Otherwise, your image, efforts, and hard work could belong to anyone. Here are some tips to make an awesome logo.

  1. Get inspiration

Every great venture or logo begins with a simple idea. That means that the first step to an awesome logo is to get inspired and write down all of your great ideas. Start feeding your brain with new experiences, impressions, and memories that could conjure up a logo idea.

Use anything to inspire your brain. Things such as hiking, visiting local attractions, and meditating can help to unlock the part of your brain that wants to create. Any activity that brings energy and joy will help you create the best logo possible.

  1. See what’s trending

When it comes to logo design, there are several choices to make. Consider what is trending right now as to how you make your logo. However, make sure you look for aspects of your logo that will survive after the trends die out.

Don’t be afraid to try new things and give it your best shot.

  1. Keep a sketch pad with you

You never know when inspiration will strike. That is why you should always carry around a sketch pad to write your ideas down as soon as they hit you. Don’t be afraid to sketch things as it is a great base to have when designing a logo. Once you have come up with a few designs you like, learn about an online logo creator. From there, you can combine your ideas to make the ideal logo. When it comes to logo creation, you need to take your time. Rushing will only delay the process or create a less than an ideal logo. It is good to remember that your final logo will determine your business’s success. That is why you never want to risk rushing the process.

Take your time and make everything as perfect as you possibly can. With the tips above, you’re on your way to an amazing logo!

 

 

How Text Message Marketing Can Help Your Business

Text messaging is often seen as a way for people to contact their friends. Did you know that it is a powerful marketing tool? The majority of people all over the world own mobile phones.

Most of them use their mobile phones to send and receive text messages. After all, phones are for texting more than they are for social media. On top of that, mobile phones always alert their owner when they receive a text message. 

Usually, those text messages get read mere seconds or minutes after delivery. Though, many business owners have avoided text message marketing because they think it is ineffective. Realistically, it is the best form of marketing. It is affordable, easy to use, and valuable.

Reviews for Corporate Business Solutions have three ways that text message marketing can help your business.

  1. It is very affordable

Text message marketing is a great way to market your business affordably. Small business owners can benefit greatly from this form of marketing. Instead of spending hours creating marketing content, a text message is cheaper, quicker, and easier to send out.

It could also be far more effective. While prices vary, many platforms will allow you to send text messages for only a few cents per text. There are also bulk packages that send hundreds or thousands of text messages per month for only a fraction of the cost you usually pay for marketing.

  1. It is quick

Many people like text message marketing because of the speed for both the advertiser and consumer. Text messages are usually a few sentences long, whereas email marketing can be lengthy. That means that people are far more likely to read your text message and act on it.

The consumer can also choose when they want to read the text. Telephone calls, on the other hand, can be intrusive and disruptive. On top of that, text messages don’t take long to plan or send. Overall, they are far quicker in many ways than other forms of marketing.

  1. It has a further reach

Pretty much every person in the world has a mobile phone these days. That means that text messaging casts quite a wide net. Email marketing is much the same. The only difference is that text messages usually feel more direct, personal, and urgent than emails.

For example, a promotion delivered right to your phone number would feel far more personal than a promotion to your email address that people can easily find. The urgency of texts can help your business reach far more people in a quicker time frame.

Not many people receive promotions in their texts.

Overall, text message marketing is an easy, affordable, quick, and reliable way to promote your business. It is proving time and time again to be a powerful marketing tool, especially for small businesses. If you are looking for a promotional tool that is effective and affordable, there is no better option than text message marketing.

How to Avoid Being Burnt Out by Your Side Hustle

Starting your own business can be hard enough without negative feelings and being burnt out. It can be downright exhausting having to make time late at night or early in the morning to work on your side hustle. Many people quickly burn out and find the need to quit. However, this is the worst thing you can do when working on your side hustle.

You need creativity, haste, and passion to start your business and work on it, and that can be drained from you after a long day. However, there are many great ways you can combat this exhaustion and general fatigue. These tips from Reviews for Corporate Business Solutions will teach you how to avoid being burnt out by your side hustle.

Love what you do

When passion is intertwined in your business, you will never get sick of it. It is so easy to become caught up in life in general, but if you love what you do, your side hustle can become your safe place. After working so hard, it can become easy to lose the passion that once fuelled you.

However, if you really love what you do and are connected to it, you won’t let yourself become burnt out. If you aren’t 100% in love with your side hustle, why spend your time creating it for the wrong reasons. When an important decision arises, ask yourself whether you will love it or not.

Value your productive times

If you have the chance to pick and choose your hours, you should always use your most productive times to work on your side hustle. This way, you won’t have to cram it in your busy workday or around events. Take advantage of any flexibility that comes your way as much as you can.

If you get a long lunch, take it. If you get a day off, take it. Then, work hard during that time to make sure your side hustle is given a very fair chance to succeed.

Allow yourself to relax, refresh, and recoup

We use our brains every single day. Most of the time, we are worn out after using it for extensive work or a long day at the office. That is why it is so important for you to take time to allow yourself to relax, refresh, and recoup. For many people in the world, they see relaxing time as a waste of time.

However, this could not be further from the truth. To fully focus and give your side hustle the time and effort it deserves, you should be fully rested. Otherwise, the work you do will actually be getting very little done. Taking care of yourself is just as important as getting things done. If you are not good for yourself, you will not be good for your business.

These simple tips can help you get far with your business. Implement them to make sure you create enough time to work on your side hustle.

Customer Satisfaction – How Convenient Is Your Business?

Customer satisfaction is crucial for the success of any business. If your company is continually disappointing the consumer, how long can you expect to keep your doors open? On the other side, if clients leave amazed by the service they received, they’re more likely to refer their friends and family to you.

Since the beginning of the COVID-19 global pandemic, businesses were forced to learn and innovate ways to keep operating. As we’ve moved forward, there are several business tactics that will stay long-term, and one of those is convenience.

In a world where strangers try to remain six feet apart from one another, prefer not to shake hands anymore, and limit contact with those outside their bubble, it’s more important than ever that your business is convenient in multiple ways. To help with that, reviews for Corporate Business Solutions have three tips to make your business more convenient.

From Online Booking to Online Payments           

Although this isn’t a new feature, it’s worth reiterating the importance of offering online features. From booking clients to online shopping and receiving payments, giving the customer more power to do things virtually is essential.

Ensure that your company has a website that provides a list of all the services you offer and their prices. Offer an online scheduling and booking system so that people don’t need to visit your store or call to book. Lastly, ensure that you have contactless payment, whether it’s prepaying online or a device for tapping a credit card.

Virtual Chat Options

How you communicate with your customers plays an important role. It’s not just a phone call anymore. Being able to correspond through email and virtual chat options adds to the convenience of your business.

Virtual chat options also include any meetings or assessments you do with clients. Offering the possibility to meet through a video chat rather than in person all the time helps with busy schedules, those who are isolating, not comfortable meeting in person, or for a whole list of reasons.

Be Open for Suggestions

Who better tell you ways to make your business more convenient than from the customers themselves? If you’ve never sent out a survey or asked the question on social media, it may be worth doing. When you give your customers a chance to provide feedback that could make their lives easier, you not only learn a lot, but you also please the consumer.

When you do ask for suggestions, though, ensure that you’re ready for them. Not every suggestion will be something you agree with, nor is it possible for you to accommodate every suggestion. So, keep an open mind and try not to take them too personally.

We live in a world where convenience is critical. We’re used to having access to information right at our fingertips and parcels arriving at our doorsteps the next day. Keeping up with convenience is a crucial step to take with your business.

The three suggestions above are a good starting point if you’re not already doing so.

5 Habits Every Entrepreneur Should Incorporate in Their Day

What does it take to be a successful entrepreneur? It looks different for each person. Some have different situations and circumstances than others that help boost their success. Even though success looks different for each entrepreneur, there are some everyday habits many share that can be helpful.

If you’re an entrepreneur working hard towards a goal, reviews for Corporate Business Solutions have five habits that every entrepreneur should incorporate in their day.

Getting Enough Sleep

One of the most overlooked habits to incorporate into your life that can significantly impact your day is getting enough sleep. Many entrepreneurs face having to hustle almost every hour of the day for them to be successful. That mentality doesn’t leave much room for a good night’s sleep.

If you want to be the most focused, productive, happy, and stress-free, getting seven to nine hours of sleep is essential. Continuously lacking sleep can actually make your day-to-day activities much harder, and it can lead to health issues down the road.

Incorporating Exercise

How do you approach fitness? Is it solely for looks, or does it go deeper? Many successful entrepreneurs make time to exercise daily (or at least a few times a week). They don’t necessarily exercise to look like a model. Instead, they exercise for the physical and mental benefits it provides them.

Research has proven that regular exercise can help mentally by lowering stress, boosting your focus and memory, and releasing endorphins that make you feel fantastic.

Staying Organized

Organization is a vital part of success. As your business grows, so too will your workload and responsibilities. If you’re not keeping yourself organized, everything you have to do in a day becomes overwhelming and stressful.

Staying organized helps keep you on top of the important tasks in your day. When you prioritize as part of your organizational skills, you’ll find that you can efficiently get more work done and realize when it’s time to hire help.

Be Thankful Everyday

Successful entrepreneurs know that the team behind them is what keeps driving their success further forward. That’s because you can only wear every hat in a company for so long before you have to hire employees.

Being thankful for your team, showing support and appreciation to them, and also being grateful for how far you’ve come will keep you in a positive mindset. Plus, when your team knows how much you appreciate them, they’ll be more likely to stay with you and be productive.

Learn to Slow Down

At first, it might seem like you have to be running at full speed every minute of the day to reach success. Although at the start of running a business, this is true to a point, it’s still important to slow down at times and relax.

Ensure that you’re incorporating time for friends, family, and yourself. Whether it’s first thing in the morning when having your coffee or designating the weekends for catching up with people, taking time to slow down and connect with what’s important to you is an essential part of success.

 

When you start looking at successful people’s habits, you’ll notice that not every one of them focuses on just work. Many are about incorporating time for yourself, taking care of your physical and mental wellbeing, and appreciating your surroundings.

Happy Workers, Successful Business: 4 Tips to Motivate Your Employees

What makes a business successful? There isn’t just a straightforward answer. It requires dedication, leadership, cooperation, creativity, determination, and so much more.

For a company to grow successfully, though, you can narrow down the traits to something more specific – your team.

You can only do so much as the owner until you reach the moment when employees are necessary to keep moving forward. Without them, you’re left drowning in tasks with no time to grow your business.

It’s more than just having employees, however. They also need to be happy and enjoy coming to work for them to stay and be productive. To help ensure they stay, reviews for Corporate Business Solutions have four tips to motivate your employees.

Be Nice, Honest and Respectful to Employees

First, one of the best ways to keep the peace in the office is how you interact with your employees. Bad management is one of the top reasons why employees quit their jobs.

Put yourself in the shoes as an employee (or, you’ve likely already experienced it). If you have a boss that undermines your work, is rude, closed off, and difficult to communicate with, how would that make you feel? Likely, frustrated and wanting to leave fairly quickly.

As the boss, be a positive influence in the office to help keep employees happy and ready to work.

Provide Room for Growth

If you want employees to stick with you long term and motivate them to achieve greatness, you need to provide them opportunities to grow. Change their mindset that they’re merely working at a job to the possibility of it being a long-term career.

Part of growth opportunities comes with creating positions within the company, so employees have somewhere to strive for. Next, you also need to provide training opportunities. Even if employees don’t want to move into a different position, offering chances to further their skills shows them that you care about their development and want them to stick around.

Give Them Encouragement and Feedback

Work satisfaction comes in various forms, including feedback you provide as the boss. When you’re told you’re doing an excellent job at something, you likely feel pretty good about yourself and want to continue performing well. Positive feedback and encouragement is contagious and can do wonders for motivation and happiness.

Feedback shouldn’t just be all positive, though. There is such a thing as constructive criticism too. Again, it’s about showing that you care about their performance on many levels and want them to achieve in their position.

Listen to Your Employees

One of the best ways to improve office happiness and motivation is to seek out what your employees want and need from you. You can do this in many ways, but a good idea is to have an open door that employees feel comfortable walking through. If you show them that you value their opinion, they’ll be more likely to express what they need from you to help them be their best at work.

Keep your employees motivated and happy with simple things. Although offering rewards and pay raises are excellent, it doesn’t always have to be monetary. Being available to talk, offering support, and encouraging your employees to succeed can go a long way.

How to Start A Business From Home

With all the changes we went through in 2020, you may be wondering how you can make a business work that can withstand a global shutdown. Many home-based businesses were still able to operate in some capacity (with some not affected at all).

Home-based businesses are an excellent way to make an additional income or use it as your career option altogether. You may be interested in working from home for many reasons, so why not get one started?

Reviews for Corporate Business Solutions has five tips to help get your home-based business started and on the path to success.

Make a Note of Your Talents

Before beginning, it’s a good idea to jot down you’re talents. What are you good at?

When going into business, working on a path that uses your talents can help in many ways. For one, you’re more likely to enjoy the job if it’s something you’re good at, and it will show you if you’re suited for running a business.

Brainstorm Business Ideas

Next, spend some time brainstorming ideas that you could turn into a business. Start with ideas that use your talents already listed. Next, move onto any hobbies you have that you could sell as a product or service. Many home-based businesses begin from someone’s hobby.

Create a Business Plan Draft

Once you have an idea, you’ll need to ensure you can turn it into a business. Do that by starting your first draft of your business plan. Your business plan is something you’ll refer back to as your business grows and use it for any financing you may need.

When writing your business plan, start with a summary of what your company would look like. How would you operate and make a profit? What would your target audience look like and the competition in your field? As the business grows, you can start to include growth goals to move forward.

Do a Test Run

So, you have a plan in place and ready to open the doors. However, it’s a good idea to do a test run of your business with friends and family. Ask for their honest opinion about your plan, if they think the public would like it and if it’s something you can make a living from.

If you get positive feedback from that test run, you can then take your business idea into the public world as a beta. Beta is when you’re testing what your business sells to the public to get honest feedback. You can do this by creating a social media account and asking for a select amount of people to do a test run on what you’re offering. Provide them with a discount to entice customers.

Legalize Your Business

After you’ve gone through everything above and feel confident that you have a solid business idea, it’s time to legalize your business. That means applying for a business name, creating tax accounts, and getting any required licenses.

Upon legalizing your business, you can then create your website and social media accounts to promote your new home business.

Starting a home business has its challenges but can very rewarding when it takes off. Stay dedicated, work hard, and enjoy the journey of starting a home-based business.

Ready to Boost Security? 5 Cybersecurity Tips to Keep Your Business Safe

Cybersecurity is crucial for all businesses, and small companies are no exception. In fact, a 2018 report (The 2018 State of Cybersecurity in Small and Medium Size Businesses) found that almost 70 percent of businesses in the study had fallen victim to a cyber attack. Unfortunately, nearly half of the respondents didn’t know how to protect their organization against threats.

Don’t let your business be another statistic of cybersecurity threats against a small business. Take action today to protect yourself tomorrow. Reviews for Corporate Business Solutions has five cybersecurity tips to keep your business safe.

Always Create Backups

Backups are your best friend if you save a lot of important information on a computer. Not doing so leaves all of that critical data vulnerable. If you have all your personal belongings stored in one garage that has minimal protection and it catches fire, you’ll lose everything.

Get in the habit of doing daily backups of your main devices. Most computers, tablets and even phones connected to cloud service or external hard drive allow you to set a backup schedule, so you don’t have to remember each day.

Use Strong Passwords

A password is your first line of defense for your device and any accounts you have access to. Slacking on creating a password puts everything at risk. A strong password is something not easily guessed and includes numbers and special characters.

For devices and accounts that hold critical information (think of customer info that could expose banking information), you may want to add extra authentication steps. Multi-factor authentication is when you need to input a number code sent to you via email, text or having to scan a thumbprint or your face to gain access.

Train Your Employees

If you’re a small business with a few employees, then cybersecurity is vital to everyone, not just you as the owner. That is why you should spend time investing in training for everyone related to your business.

Ensure that all your staff know how to create strong passwords for all devices, red flags of phishing scams or websites that look suspicious, and even how to protect their devices when they take them home for the day.

Keep All Devices Updated

Regular updates are a crucial step to security. Ever wonder what happens when your device does it’s the tenth update of the month? The chances are that quick update contains valuable coding that is filling gaps in its security.

Hackers and threats are continually evolving, so that means your device’s security abilities also need to evolve. Each time your device updates, it’s likely providing a solution to a potential security exposure due to the latest threat evolution.

Download Security Software

You’re not alone when it comes to cybersecurity. Many companies provide top-notch cybersecurity software for individual and personal use. If you’re new to security or not overly interested in it, downloading one of these programs is necessary.

Browse through the available security programs to find one that best suits your needs. Look for ones that include firewall protection and password management. They’ll all come in handy.

Small businesses don’t need to take drastic steps to protect their company from cyber threats. Even small actions, like updating your device and regularly changing your passwords, can provide valuable protection to all of your important data.

Social Media Marketing 101: 5 Tips for Running a Successful Facebook Ad

Small businesses often look for cost-effective advertising methods. That’s because your advertising budget (and overall budget in general) tends to be a little slim. You may not have the same amount of money as a large corporation does to spend on marketing. Luckily, Facebook has the option of posting and boosting ads that can go as cheap or expensive as you want.

Facebook ads can reach a wide range of audiences. However, if not done correctly, all that time and money spent creating the ad will get lost in news feeds that aren’t relevant to your current clientele. That is why the following five tips provided by reviews for Corporate Business Solutions will help you get the most out of your next Facebook ad.

Make it Eye-Catching

The goal of your ad is to grab the attention of your targeted audience. That is easier said than done. With social media, you need an ad that will stand out amongst all the jumble on an individual’s newsfeed – making an eye-catching and visually appealing ad will do that.

Use online services that allow you to design a graphic or short video to start. Especially if you’re new to social media advertising, getting help from online services will point you in the right direction.

Include a Call to Action

A call to action is a simple tool, yet often overlooked in any ad, not just a Facebook one. Adding a call to action is directing the audience to go precisely where you want them – a particular step that results in a sale for you.

Do not underestimate the value of an excellent call to action. Think of a short phrase (“click here now” or “learn more here,” for example) that tells the reader exactly what to do.

Narrow Down Your Target Audience

It’s crucial to have a defined target audience before you run an ad. That’s because if you pay for an ad without one, you’re wasting money on reaching for an audience that isn’t relevant to your business. Instead, if you narrow down to a more specific audience, your money will go further with your ad.

Track Your Progress

It doesn’t matter how much research and time you put into an ad. You’ll never honestly know how it will perform until you test it. That is why it’s essential to track the progress of your ad.

Facebook offers analytics to your ad. It can be overwhelming at first, but once you learn the basics of these analytics, you’ll be able to adequately track the ad’s performance and make tweaks where necessary.

Always Have a Goal in Mind

As with most aspects of running a business, you need to have a clearly defined goal in mind when creating an ad. Your goal helps narrow down what the ad will be, what details it needs, who you’re targeting, and even when you’ll post the ad.

Don’t let Facebook ads overwhelm you to the point of not even trying them. Yes, they can be challenging at first. However, with a little time and practice, you’ll be able to create an ad that draws in more customers, which eventually equals more sales.