How to Make an Awesome Logo for Your Small Business

If you’re reading this, you’re likely planning to start a side hustle or small business. Perhaps you already have a small business but feel your logo is lacking. No matter the reason, there are some dos and don’ts when it comes to creating a suitable logo for your small business.

There can be a lot of confusion surrounding logos. However, there is no need to worry as you’re not alone at all. Reviews for Corporate Business Solutions have put together a few ways to make an awesome logo for your small business.

Do I need a logo?

The short answer is yes, you most definitely need a logo. No matter how small or large your business is, your logo is the face of your brand and should be treated as such. Even if you’re only making candles to sell to family and friends.

Put simply, if you are planning to monetize an idea, you need a logo. Otherwise, your image, efforts, and hard work could belong to anyone. Here are some tips to make an awesome logo.

  1. Get inspiration

Every great venture or logo begins with a simple idea. That means that the first step to an awesome logo is to get inspired and write down all of your great ideas. Start feeding your brain with new experiences, impressions, and memories that could conjure up a logo idea.

Use anything to inspire your brain. Things such as hiking, visiting local attractions, and meditating can help to unlock the part of your brain that wants to create. Any activity that brings energy and joy will help you create the best logo possible.

  1. See what’s trending

When it comes to logo design, there are several choices to make. Consider what is trending right now as to how you make your logo. However, make sure you look for aspects of your logo that will survive after the trends die out.

Don’t be afraid to try new things and give it your best shot.

  1. Keep a sketch pad with you

You never know when inspiration will strike. That is why you should always carry around a sketch pad to write your ideas down as soon as they hit you. Don’t be afraid to sketch things as it is a great base to have when designing a logo. Once you have come up with a few designs you like, learn about an online logo creator. From there, you can combine your ideas to make the ideal logo. When it comes to logo creation, you need to take your time. Rushing will only delay the process or create a less than an ideal logo. It is good to remember that your final logo will determine your business’s success. That is why you never want to risk rushing the process.

Take your time and make everything as perfect as you possibly can. With the tips above, you’re on your way to an amazing logo!

 

 

4 Ways to Make Your Small Business Better

Starting a small business is amazing. Watching it grow is arguably even better. However, sometimes you can feel like your small business is lacking. It can be easy to get caught up in all the things you have to do to successfully run your business. Though, it is important to simply take a step back and make sure you’re doing everything possible to grow your business.

If you feel like your business needs a boost, check out these four ways to make your small business better from your Corporate Business Solution Consultants.

  1. Get a Mentor

There is not a single person in the world that is perfect at every aspect of running a business. Perhaps you know a lot about your chosen industry, but the accounting side is confusing for you. Maybe you love the behind-the-scenes action but find customer interaction difficult.

Having a successful mentor will help you in any of the areas where you fall short. Networking is the perfect way to meet people who can help you. In any industry, having a mentor by your side can make the biggest difference.

  1. Motivate your Team

Staff needs motivation. It is a well-known fact that even the best team requires firing up sometimes. Make sure that in these teams you work with your team as a leader and a friend. Keep your team dedicated to your company by providing fun activities where they can bond as a group. Allow them a space to be passionate and creative. Even the best employees may find it difficult at times.

Be there for them during these times to let them know everything is okay. Communication and motivation never die.

  1. Recharge your Batteries

If you must wait for a time where you have nothing to do, you will never take a break. It is incredibly easy to become so enthralled in your business life that you neglect your breaks altogether. Soon enough you will find that all you do is check your emails and make calls.

When you don’t take time off, you end up losing sight of the big picture as well as your dreams. You will also find that you become less productive and less creative. Be the best you by taking some time off.

  1. Make Quality a Priority

If your product isn’t good, all the marketing materials and high-quality staff in the world won’t save you. Make sure that your business is doing great work and delivering something you’re extremely proud of.

If your product isn’t good, neither is your business.

The Bottom Line 

You should always be trying to better your business. Then, and only then, is it easy to see just how beneficial everyone is toward the common goals of your small business. You need to remember that your whole team is in this together.

If your business needs a boost or is feeling a little stale, it may be time to change things up!

 

Does Your Small Business Need Live Chat?

Live chat is becoming a quintessential part of small businesses globally. It is much like an immediate interactive mail-in design. The job of live chat is to sit at the bottom corner of your website waiting for customers who need help.

Live chat supports your customers who need help instantly. Live chat can also increase your sales drastically. When people can gain immediate access to an answer, they are far more likely to buy the product in question.

Many small businesses love it for closing sales and increasing revenue. Perhaps you have seen the possibilities of live chat, but you don’t have the staff count to warrant it. However, live chat doesn’t always need staff 24/7 to work.

Find out how live chat can help your business and whether you need it or not with this article from Reviews for Corporate Business Solutions.

Does your small business need live chat?

When it comes to live chats, you need to decide if your small business needs live chat. Here are some great examples of small businesses that can use live chat:

  • Hospitality and medical- A business that takes bookings or reservations like hotels or restaurants
  • Online retailers- A business that sells products online
  • Consultants and service providers- A business that offers business services 

If you run one of the aforementioned businesses, live chat is a great tool. However, if you get very little website traffic, life chat likely isn’t the best thing for your business. If you’re unsure, many businesses are offering free live chat trials. You have nothing to lose.

Set specific hours

If you run a smaller team, manage your customers’ expectations by setting specific hours for your live chat. Unless you run a large eCommerce store, people don’t expect small businesses to run 24/7. However, they don’t want to open a live chat only to be left with no response.

To ensure your customers aren’t disappointed, post your live chat business hours on the live chat as well as your website. You can ask the person to leave a message for you to reply to later. While this may defeat the real purpose of live chat, it is still a helpful business tool.

Either way, you’re making it easy for your customers to get in contact. This is far quicker than composing an email or trying to find your contact details. Just make sure that you reply to the message as soon as possible.

Create a FAQ page or knowledge base

Once you have been running your business for a while, you will develop an understanding of the types of questions people ask. If you can’t have a 24/7 live chat, give your customers a FAQ page or knowledge base to consult if they are confused.

If they are stuck, they can then message you on the live chat.

Live chat can be a great tool for small businesses to harness. There are no downsides. If customer service matters to you, live chat is a great next step to take. 

 

 

 

 

How to Save Time on Social Media While Running A Small Business

If you want to see the best out of your business, using social media as a form of marketing is your best bet. Smart business owners all over the world are leveraging the use of social media to give their business the boost it needs. If you aren’t using social media, you are doing your business a disservice.

A social media marketing system is crucial in every business. Without one, you could be wasting your time and money with no reward. Before you know it, you could be running at a loss due to poor marketing efforts.

If you want to save time on social media, check out these hot tips from your Corporate Business Solutions Consultants. Put these tips into play to get the best out of your social media efforts.

Create a calendar

Making time for social media is important. However, getting into a routine with your social media can be hard. Without organization, you begin to lose afternoons, mornings, and nights to the endless cycle.

By creating a social media calendar and planning a strategy, you can bring order to your social media schedule. It is a simple way to put your activities into place and limit the time invested. You can choose how you want to implement this.

You can be as detailed or as broad as you like. If your social content is planned out, it will be a breeze. You will also regain your time to develop consistency.

Always revisit your strategy

Always revisit your social media strategy to ensure that it is working. There is nothing worse than continuing with activities that don’t work for your business. Just because someone claims that it works, that doesn’t mean it will work for your business.

Social media is constantly evolving. That is why nothing is worse than remaining stagnant with your social media strategy. It always pays to experiment and try brand new approaches. To try something new by adding pictures to your posts or creating videos.

You could even try using hashtags or links. If you plan to change up your strategy, change only one thing at a time. That way, you can identify what is working and what isn’t. After you have identified that, double down on what works and drop what doesn’t.

Be consistent

Social media is all about quality. While some people will say it is better to post more than less, it comes down to more than that. People do want to hear from you. However, they would prefer high-quality content over low-quality content.

For example, you could post four photos per week that are low quality and get little engagement. On the other hand, you could post once or twice per week with great content and get a lot of engagement.

Don’t be pressured into posting too much.

Social media is a wonderful tool to use for your small business when used properly. If you’re looking for good results for free, social media is the way to go.

 

 

 

 

 

 

 

 

 

 

 

 

 

How to Motivate Your Employees Through Goal Setting

In any business, big or small, there will always be days where everyone is feeling a little down. Sometimes a lack of motivation strikes, and everyone is lacking the drive they need to get through the day. However, there are steps you can take to deal with this.

If you’re noticing a lack of motivation in your employees, you must make them feel passionate about their work environment and efforts. Positive employee engagement is the perfect way to motivate your employees. Motivating your employees doesn’t have to be a challenge.

Motivating your employees through goal setting is proving to be a great mood booster. Corporate Business Solutions has put together some of the ways to motivate your employees through goal setting.

Set challenging yet achievable goals

When setting goals for your employees, you want to ensure that they are challenging yet still achievable. They must be practical and realistic, as well. By blindly setting a goal, you will be setting your employees up for failure.

Even if they can achieve it, it will take far longer than a well-thought-out goal. By setting unrealistic goals, you will cause your employees to hit a wall. That means you will be achieving the exact opposite of what you wanted.

Set long – and short-term goals

When people can see their achievements, they become more motivated. By setting both short- and long-term goals, your employees will be able to see their achievements coming to fruition. They will then become more excited about their future goals.

Setting both long- and short-term goals will build experience, confidence, and skillsets for future projects.

Reward your employees

When your employees accomplish their goals, reward them for all their hard work. Their reward could be as simple as a round of applause. Perhaps you could even throw an office party. By recognizing your teams’ achievements, they will become even more motivated for their next project.

Give feedback

Being able to provide feedback to your employees is of the utmost importance. Feedback also helps to create a more transparent process. By providing your employees with feedback, you will notice fewer hiccups throughout the project.

If someone’s performance is not easily quantifiable, make sure to provide them with feedback.

Be flexible

Employees will always face challenges when trying to complete goals. After all, expect the unexpected, right? For the sake of your employees, make sure you are flexible enough to meet their hurdles with a kind mindset. This will show them that you believe in their abilities.

It will also teach your employees that they can trust you even when things aren’t ideal. Have enough flexibility to maneuver and move forward when things don’t go to plan.

Achieving goals is a great way to feel worthy. That is why setting them can improve motivation in the workplace. By following the steps above, you can ensure that motivation in the workplace will be soaring in no time.

If you’ve noticed your employees lacking motivation, try goal setting to get them back on track.

 

 

 

 

 

 

 

 

 

 

 

 

 

3 Tips for Successfully Launching Your New Business

Starting your new business can be a fruitful, yet frightening time. You are very likely to hear conflicting advice from many different people. At times, it can be hard to differentiate who you should listen to, and who you should ignore. Funnily enough, the people unsolicited giving you the advice will have very little experience running a successful business.

Then, your next stop will likely be the internet. There, you will be overwhelmed by a plethora of different articles, all saying different things. The most important thing to remember is that you don’t want to overthink anything. Overthinking will likely ruin your initiative. Instead, follow these tips from CBS-CBS.com to get started with your very own business.

Create a work-life balance

Being able to run a successful business starts with having a healthy work-life balance. It can be incredibly easy to let work dominate your life which will end with you becoming burnt out. While having too much fun and enjoying life can be just as detrimental, meeting in the middle with both these things is the best way to operate.

Both are great in moderation and together, they can be a force to be reckoned with. It is important to take care of yourself and your business at the same time so that your health and wellbeing remain in a good place. When you find this balance, you will be able to maintain relationships while also running a successful business.

Create a detailed business plan

The next crucial step is to create a detailed business plan that outlines what you want from your business and all of the details in-between. Your plan should deeply detail how you plan to figure out any challenges as well as any obstacles that may arise. On top of that, you should be able to set deadlines.

While your plan is important, make sure you leave ‘wiggle room’ to ensure that if anything happens, there is room for you to readily adapt. Staying flexible is key.

Surround yourself with quality people

Surrounding yourself with the right people can change your life. If you are constantly surrounded by people who treat you terribly and make you feel bad, your environment will be toxic. This means that there will be little to no growth in your life and plans will likely never meet success.

However, if you surround yourself with kind, compassionate, smart, and hardworking people, you will see success in all areas of life. With the right partners, mentors, and staff, you will reach unfathomable levels of success. Don’t forget to take time to nurture relationships.

With all of these great tips in mind, you are destined for good things. As long as you are ready and willing to put in the hard work, there is no limit to your success. Find ways to integrate all of these tips into your professional life and watch success come your way. Are you ready for it?

 

 

How Accepting Change Can Make You More Successful

A huge part of being a successful person is being able to accept the necessary change that comes with life. Change may be very uncomfortable at times, but it is very much a crucial part of life and how you live it. Being able to adapt is not only a survival skill but also a skill for success. That still does not take away from the fact that it can be hard.

For some, change can result in poor performance, bruised egos, and pain. However, for others who accept change, it can result in positivity, a refreshed outlook, and success. The reality of it is, if you don’t learn how to accept change in both your personal and professional life, you will be left behind.

Corporate Business Solutions has compiled 3 ways you can become more comfortable with change to see success.

Be okay with going to the brink of failure before you succeed

Elon Musk is no doubt one of the most recognizable billionaires on the planet (and in outer space too!!!) Musk tweeted on November 3, 2020, that Tesla was on the verge of bankruptcy before the electric car company turned itself around: “Closest we got was about a month. The Model 3 ramp was extreme stress & pain for a long time—from mid-2017 to mid-2019. Production & logistics hell.” On June 30, 2021, Tesla was trading at $683.18 a share and had a market cap of $655.79 billion, making Tesla the world’s 8th most valuable company. The moral of the story is that sometimes you have to take your dreams all the way to the brink of failure before realizing the success you have been working so hard to achieve.

The key is never to dwell on your fear of failure or let it define you. Instead, you should use it as a motivating force to solve the challenges you face and to grow from the experience of matching wits with whatever is standing in your way.  Let your relentless drive to succeed and your problem-solving ability to get you where you want to be.

Start small

When you get new ideas that change everything, it is best to take small steps forward instead of doing everything at once. When you do everything at once, wires get crossed and things get forgotten. Even if there is one thing wrong with your plan, it will show sooner or later. You won’t be able to put it together overnight, so just start taking small steps towards it.

Start with your end goal in mind and then figure out what you need to do to get there. It is then that you will be able to see where you need to go. This is a crucial part of understanding and being able to accept change.

Understand how change can help

Change can help so much with realigning you on the right path. If change ever swoops in and you feel like you’ve been set off track you will likely find out later that it was for the right reason. Change works that way, you know? Sometimes, it can come out of nowhere and just shake things up unexpectedly.

However, there is no need to fear change. It is always there to get you out of your comfort zone. It is there to help you become better.

The bottom line is that change is a necessary thing, not an evil thing. The day you learn to love, accept, and adapt to change is the day you set yourself up for success.

4 Golden Points Every Home-Based Business Should Remember

Being an entrepreneur looks different for everyone. For some, the dream of running a large corporation that employs hundreds of people with offices across the country. Other entrepreneurs, though, prefer something small-scale that they can run from their homes.

Home-based businesses aren’t anything new. They’ve actually been relatively popular over the years, especially during the global pandemic. Recent statistics saw a record number of start-ups, with a significant portion being home-based companies. Going the route of a home-based business allows you to set a flexible schedule that works for you, minimal to no commute, and brings in another income source.

Because of the appeal of home-based businesses and how popular they continue to be, reviews for Corporate Business Solutions have four points that every home-based business should remember.

Keep Business and Personal Finances Separate

For your finances, it’s a good idea to have a separate business account right from the start. Although it’s tempting to merge everything together and save on banking fees, it’ll come in handy for tax season and to track your business’ financial situation.

Have a Separate Space

There are many convenient perks when working from home, like no commute time and working wherever you want. As lovely as it can be to set up shop in the backyard on those warm days, it’s essential that you still have a separate space for your business.

Depending on what your company does, you may have confidential information about customers and clients. If you don’t have a designated space for your work, that information could be accessible to anyone around. You may not have to work strictly out of your home office, but it’s still a good idea to at least have a space you call your office.

Marketing Matters

Home-based businesses rely heavily on marketing. There is no storefront that people can drive by and see what you offer. You’re tucked away on a residential street.

You’ll rely on marketing to get the word out about your company and drum up new customers. Especially when first starting, the budget might be tight to spend money on a marketing plan. However, social media is an excellent (and free) tool for home-based businesses to help spread the word.

Set Boundaries

Many soon realize that working from home (whether employed or in your own business) is more challenging than people believe. One of the most difficult parts of working from home is setting and maintaining boundaries.

When you commute to a job, it’s much easier to leave work at the office so you can enjoy your personal life. For those whose work is only a few steps away, it’s easy to “squeeze in” a bit of extra work after supper or on weekends.

Set yourself boundaries right at the beginning. These can include having a set time to turn your business off for the day, being careful when you schedule appointments, and setting a timer for your breaks.

In today’s world, almost any idea could turn into a small, home-based business, which could lead to a large company. Home-based businesses have unique challenges. However, don’t let that shy you away from taking your idea and starting your very own company.

Have a Difficult Employee? 5 Tips to Help You Manage Them

As an employer, the dream is to have multiple employees who need minimal training, know exactly what they need to do, and help ease some stress in your life. Although those employees do exist, some end up causing more stress and issues than anything.

Do you have a problematic employee? Chances are, you either currently have one, have dealt with one, or there is one in your future. How you manage your difficult employee can make or break the relationship.

If you currently have a difficult employee working for you, check out the following five tips to help manage them from CBS-CBS.com.

Keep Listening

When you’re faced with someone who challenges your patience, it’s easy to tune them out and not listen. However, losing your patience with the person won’t solve any problems. Instead of tuning them out, try closely listening. You may find that the reason they are difficult for you in the first place comes down to lack of communication.

Document Any Issues

Whether you’re documenting behaviors to acknowledge later, or providing evidence for termination, documenting any issues you have with an employee is crucial.

When you have documentation to reference, you can sit with the said employee and break down any behaviors that need addressing and moving forward. If it does come to a termination, you have the files to back your decision.

Offer Room for Improvement

A problematic employee that never receives feedback will likely never realize the frustration they’re causing you. It’s imperative that you, as the manager, provide feedback to the employee and offer room for improvement.

In many circumstances, the employee doesn’t know that they’re doing something wrong or that there’s a more efficient way to perform their task. It’s up to you to ensure there is room for improvement before more issues develop down the road.

Set Consequences If Needed

In some situations, there need to be clear consequences set to ensure improvement. Although it’s not something anyone wants to go through, setting consequences helps show that the difficulties with the employee are serious and need addressing.

Consequences can range from a written warning, losing eligibility for a promotion, or even termination. Ensure that they are clearly communicated to the employee so they know that something will happen if there is no improvement.

Keep Tabs on Progress

To foster a positive environment for improvement, an important step you must take is monitoring the progress and offering praise when deserved. If you’re both serious about resolving any issues and seeing performance improvement, offering praise when deserved can help motivate the employee.

Monitoring progress is also important to see actual improvements are happening. If you see little to no progress or the situation is getting worse, it may be time to make some difficult decisions.

You must take the time to communicate with the problematic employee and ensure they have room and time for improvement. Termination should be your last resort to avoid any wrongful termination lawsuits.

However, it’s also important to recognize you’re in a hopeless situation, you’ve done everything in your power to help with improvements, yet there is no change, that termination is the next step.

5 Points to Remember When Growing Your Small Business

When you start a business, what is one of the main things you plan to accomplish? Most likely, your answer is along the lines of growth.

Without growth, many businesses will not survive. Growth is essential to keep you operational, make ends meet, and ensure you have something to work towards. Simply put – growth is part of business success.

If you’re ready to start growing your small business, then Corporate Business Solutions has five points worth remembering.

Quality Customer Service is Key

We’ve likely all experienced it at some point – poor customer service. How does that leave you feeling when the customer service is disappointing? Likely mad, frustrated, and not wanting to go back.

It’s easy to underestimate the power of good customer service because it’s part of their everyday duties for many companies. However, don’t forget how important it is and let it start to slide. Your customer service level could be the key to your growth or the beginning of a downward spiral of your company.

Use Social Media to Your Advantage

If you’re not using social media already, you’re missing out on an excellent growth opportunity. To start, you’ll be hard-pressed to talk to someone who doesn’t use platforms like Facebook, Instagram, YouTube, and now TikTok.

Social media is a way for you to reach a wider audience than other forms of advertisement. Plus, it’s free to use. Just remember – when using social media, interact with your followers and post quality content. Keep your selling to a minimum and show the value of your services.

Show Community Support

Another excellent way to grow your business is by supporting your local community. Doing this does two things: first, it helps develop brand awareness. If you’re sponsoring local events, non-profit organizations, or even small giveaways, it helps get your business out into the community (which means more eyes on you).

Showing community support also helps boost the image of your business. In today’s world, there is a strong push for supporting local initiatives. If people see your brand supporting their local community, it makes your image look even better.

Don’t Skimp on the Hires

Who you hire plays a significant role in the growth of your business. Adding new team members to your team costs money before the person starts to make the business money. So, if you’re frequently hiring new staff members to replace people who have quit or were let go, you’ll get caught in a costly cycle.

Take time during the hiring process. You want to find someone who is the best candidate for the job and is also the right fit for the company culture. Having a solid team to rely on will do wonders for business growth.

Be Flexible

Growing your business is not a straight upward line. It’s a rollercoaster that requires flexibility on your part. Not every plan you have will work. In fact, some ideas may do the opposite of what you had in mind. Being flexible means you can adjust on the go when needed and understand that good growth takes time.

It’s important to remember that trying to grow your business too quickly can hinder what you currently have. Ensure that where your business is at right now is steady enough that growing is the only other option you have now.