Tag Archives: CBS Review

Five Techniques to Enhance Your Blogging

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It’s no secret that online blogging and other forms of published content can prove to be a critical aspect of your marketing strategy. Having said that, it takes a lot of strategic thought and preparation to make online content supplement your business goals. In order to help you improve those efforts, Corporate Business Solutions experts recommend the following five tactics.

Identify Optimal Keywords

 In order for your target audience to stumble across your blog content organically, you must integrate relevant and applicable keywords. While this can certainly be challenging, it’s up to you to invest the time and energy into researching the best keywords. Trust us when we tell you that you won’t regret it.

Get More Subscribers

So, you post your blog and you see that it hasn’t been viewed as many times as you’d like. Now what? To ensure that people actually read your blog, it’s helpful to offer an email subscription option. This will put the new blogs directly in their inboxes. What could be better?

Utilize Your Blog to Augment Your Reputation

Whether it’s via blogging, reviews, or social media, it’s absolutely imperative to not only monitor, but also constantly improve what is being said about your company online. Ultimately, your reputation can make or break a potential customer’s decision to buy into your business.

Personalize Your Content

Think about it – which will draw more interest: generic or personalized content? You got that right. Generic blog content will not yield the positive results you are looking for. Rather, take the time to publish personalized and relevant content that is specific to your target audience.

Make Your Content Shareable

One of the best ways to widen reach your reach is to optimize your content and make it more shareable. The more your content is shared, the more people you will reach.

To learn more, visit CBS-CBS.com.

HR Software For Your Small Business

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Instead of devoting so much time, resources, and energy on time-consuming HR tasks, the savviest of small businesses use the right HR software for their venture.

HR software makes admin tasks much easier, which frees up your time to focus on running and growing your business.

Let’s take a closer look at what our Corporate Business Solutions experts consider to be the best HR software for small businesses.

Despite the fact that the HR software market is growing and, with so many products available, which HR software is right for you? Here are four of the best HR software programs out there.

BambooHR

BambooHR is HR software explicitly designed for small businesses. With this relevant and effective HR app, you will find the best candidates for your company faster with applicant tracking. You’ll obtain quick and precise HR insights through HR reporting and time tracking. You’ll also be able to create custom workflows and support employee self-onboarding.

What could be better?

If you’re truly interested in utilizing BambooHR to take care of your admin tasks, you’ll have to fill out your information online in order to get a quote.

HR Direct Smart Apps

HR Direct Smart Apps is a streamlined and smart HR software program that is not only affordable but also highly effective. This program will provide your company with a free employee record keeping app which allows you to both monitor and manage employee information.

From there, you can also decide if you want to exploit the additional features, such as software that makes it easier to complete I-9 and W-4 forms, managing employee attendance, and allowing employees to handle their PTO.

Gusto

You can simplify the chaos that comes with HR by using Gusto. Gusto makes the entire HR process easy, including managing benefits and running payroll. From sending out communications to onboarding new employees, you can make the whole HR process seamless and enjoyable with Gusto.

Furthermore, advice and support are provided by HR experts with Gusto. You’ll be able to choose the right plan for your business and budget.

What could be better?

Zoho People

Zoho People allows you to manage and track all of your HR activity from one location. Zoho makes it easy for employees to update their personal information, which saves you a great deal of time. Furthermore, it includes seamless time tracking, performance reviews, and automated workflows.

To learn more, visit CBS-CBS.com.

How Employee Perks Can Help Your Business

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It’s no secret that the right employees are a business’s most valuable asset.

With attractive perks, business owners can provide their hard-working employees with the appropriate work-life balance that they so desperately need. These non-monetary benefits are a major opportunity for companies, and if you’re not taking full advantage of them, you ought to rethink your company culture.

Consider this: it is noted that roughly 50% of job-seekers put a large premium on company benefits and perks in the decision to select their next job.

According to a recent survey by Clutch, the most coveted perk amongst the workforce is flexible hours. Ultimately, this will translate to greater productivity, happiness, and engagement. With flexible work hours, employees feel trusted by their companies to get the job done.

It’s important to understand that this applies just as much to small business as it does larger corporations. Companies should do their best to make their employees feel valued. Things like complimentary coffee/snacks, company retreats, or the option the work from home show employees that their wellbeing is at the forefront.

Respondents from the survey spanned a wide range of industries and companies, including both large and small. The largest group of respondents came from small businesses. Conclusively, while just over 40% of respondents noted that they didn’t have employee perks, the [over] 50% that do have perks asserted that they are satisfied with them and that they improve their wellbeing.

As noted, flexible working hours led the group, with fitness/health perks, food/snacks, and professional development following suit.

According to Corporate Business Solutions experts, businesses can offer perks through health/wellness programs by covering gym membership costs, offering continuing education courses, and/or providing complimentary coffee and snacks throughout the work day.

Why Are Employee Perks Important?

Not only do perks increase productivity and improve the overall working environment for your employees, they also enhance wellbeing and life outside of the office. As a business owner, think of creative ways to implement employee perks that make your staff feel appreciated and valued. Ultimately, they will thank you for it in the end, and you’ll get some nice work out of them in the meantime.

How to Successfully Manage Millennial Employees

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By 2025, roughly 75% of the labor force will be comprised of millennials. That’s right. Millennials.

What does that mean for your business?

Well, with millennials making up such a large portion of the workplace, it’s imperative for small businesses to know how to efficiently manage millennial employees.

Let’s take a look at some of the best practices.

Embrace and Exploit Their Tech-Savvy Nature

 This is a no-brainer. As products of their generation, millennials are extremely tech-savvy. As a small business owner, you ought to promote and encourage their use of technology and social media. Rather than shutting them down, use this to your advantage. Trust us when we tell you it will help you stay competitive. To learn more, visit CBS-CBS.com.

Offer Flexible Hours 

It’s no secret that millennials love balance when it comes to managing their personal and professional lives. Thus, you ought to consider promoting flexible hours with the potential to work remotely. Once you assemble the right team, you will thank yourself in the end.

Foster a Robust Company Culture

 Most millennials are looking for meaningful and purposeful work. Furthermore, many of them do not fear authority. Thus, it’s your job to create a strong company culture with meaning in order to attract and retain loyal millennial employees.

 Embrace Collaboration

For the most part, millennials are largely social people. As a small business owner, you should make it a priority to encourage collaboration as often as possible. Not sure how? Here are some starter ideas: regular team meetings, brainstorming sessions, workshops, continuing education, etc. This leads to the creativity you are looking for.

Create Leaders

Rather than being told what to do, millennials love taking the lead. You should find ways to mentor this generation with the purpose of teaching them how to create, lead, and manage. Consult with a Corporate Business Solutions expert to learn more.

Essential Skills Modern Executives and Top Managers Can’t Do Without

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In the past, the gung-ho manager that looked after the company’s bottom line would have been considered effective. But the modern workplace is a significantly different environment. Companies aim for survival in the long-term, so a crass leadership style that focuses solely on immediate gains is no longer in vogue. Here are several essential leadership skills small business owners, executives, and top managers need to cultivate for long-term survival of the brand, according to CBS Corporate Business Solutions consultants:

Emotional Intelligence – Forget the “Mad Men” style manager. The modern manager is highly emotionally intelligent. This typically means that the manager is capable of empathizing with the employees he or she is overseeing. Consider this scenario for example; an employee requests a day to work from home because their child has been taken seriously ill. A manager in the past would have flat out refused to grant permission. The skilled modern manager would empathize and accommodate the request.

While some minor inconveniences may occur because an employee decides to work from home, the long-term benefits are numerous. The continued success of any business depends on how invested each employee is in the brand. And if employees are happy, they are more engaged and productive in the workplace.

No More “Gut Feeling” Decisions – In the past, executives didn’t hesitate to boast that they made decisions based on their “gut feelings.” This type of reasoning doesn’t fly anymore. Top-level managers are expected to make their business decisions based on hard data. Even small businesses are encouraged to collect data to gather better insights regarding factors like the target demographic. Managers and executives should refer to this data when making decisions. Ultimately, the top-level players will have to explain business decisions using data-backed evidence.

Collaboration – The biggest businesses today are the result of enormous amounts of teamwork. Business success is no longer celebrated as the sole effort of a highly-placed visionary. Companies do credit their workers, particularly teams, for getting work done. Therefore, modern managers are highly collaborative and actually value teamwork. It simply would not be possible to oversee important projects otherwise.

Do the decision-makers in your small business embody the above qualities? Go to CBS-CBS.com to find out how your small business could improve its leadership.

Google’s Approach to Establishing a Strong Team

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Surprise, surprise. Google loves data.

Isn’t this something we knew? Maybe, maybe not.

What you likely didn’t know, however, is that Google often puts a great deal of effort into helping YOUR business operate at an optimal level. In doing so, Google has assembled some pertinent information on behalf of what is essentially their HR team. They sought to address the question of what makes a Google team successful.

Let’s dive a little bit deeper into this.

The Research

In seeking to understand why certain teams excelled and others did not Google examined more than 180 teams. They also conducted interviews and compared a myriad of characteristics/attributes between the high-rising teams and the ones that were falling short.

Conclusively, Google determined that the individual make-up of each team mattered much less than the person-to-person interaction and the composition of their work.

Ultimately, they determined that there are four critical components that separate the good teams from the great ones:

  • Psychological Safety
  • Dependability
  • Structure and Clarity
  • Meaning

While all of the elements are important, Google found that psychological safety played the largest role.

Psychological Safety

Essentially, this comes to down to one critical question: as a team, can you take risks that won’t lead to insecurity or embarrassment?

While risk-taking may seem routine on the surface, it actually carries with it a tremendous amount of emotional weight. When employees don’t feel secure about asking a question or contributing to an idea, they are less likely to partake in creativity and innovation. This is due to the simple, albeit IMPORTANT, fact that they do not want to be perceived in a negative light.

Employees that feel safe are much more likely to embody a sense of empowerment and subsequently will take risks and innovate. This leads to better collaboration and greater effectiveness. To learn more, visit CBS-CBS.com.

Dependability

As we know, nobody likes to work with an unreliable employee. This can lead to a myriad of issues. Thus, it’s critical that all members of the team submit their work on time and up to standard. Take the time to address the importance of dependability with your team.

Structure and Clarity

It’s essential for employees to understand exactly what their role is within the team at-large. If this is missing, people have a hard time pinpointing responsibility within the tasks. Consult with a Corporate Business Solutions expert to learn more.

Meaning of Work

As a team, you want to do your best to foster a sense of personal connection to the business and/or work that is being done. When this is the case, employees are more likely to deliver high-quality work.

Small Businesses will be Affected by Facebook’s Newsfeed Change. Here’s What to Do About It.

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Mark Zuckerberg announced last week that Facebook would be making some significant changes to how content is viewed on the platform’s Newsfeed. In a Facebook post on January 11, Zuckerberg specifically pointed to “public content,” which are posts from brands, businesses, and media, as “crowding out” personal posts. Facebook is making a major shift to mainly show posts from friends on the Newsfeed, as opposed to promotional material.

Small businesses can expect this change to hit them the hardest. Smaller brands are the most likely to promote Facebook posts. This year, this strategy will require drastic changes. Here are several tips suggested by CBS Corporate Business Solutions consultants on how small businesses can get around the Newsfeed change:

Produce High-Quality Content—Facebook users are mostly annoyed by spam posts that are blatantly pitch products. To keep your posts on Facebook, start producing better quality content. Meaning content that is highly relevant, timely, and interesting to the target audience. Avoid clickbait and misleading headlines. Invest in articles or video that the target audience would genuinely be interested in.

Consider Paying for Facebook Ads—If Facebook is essential for marketing to your company’s target audience, then seriously consider paying for Facebook ads. The ads will be strategically displayed alongside the Newsfeed so the new change doesn’t affect ads.

Create Content based on Engagement Metrics—The content that is most likely to be successful on Facebook is the type of content with the highest engagement rating. If the videos your company is posting on Facebook is generating high engagement numbers, then it’s safe to continue producing the same type of content. Facebook issues an “engagement rate” for each post your business profile submits. Use this rate to measure which content is becoming popular on the platform, and the continue to make more of it.

Ask Users to Allow Posts—Facebook has a feature called “see it first” that allows users to prioritize content seen on Newsfeeds. Users can click on the “see it first” button for your brand’s profile so that the content you produce won’t be filtered out with the rest of the public content. So conduct a campaign to get Facebook followers to make this change.

There are also alternatives to Facebook marketing your small business can try. Consult with a Corporate Business Solutions expert to find out more.

 

Could Employee Retention be a Problem for Your Small Business?

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Employee retention is back at the forefront of business issues. According to a new study published by Kronos and Future Workplace, nearly 87 percent of business executives called employee retention a critical priority within their companies. The reasons can be obvious. The unemployment rates are considerably low, especially when compared to the years following the Great Recession, and there’s vibrant marketplace activity. Employees could be scrutinizing new positions and might not hesitate to leave for better pay or a better workplace.

Small businesses usually suffer the most because of high turnover rates, warn CBS Corporate Business Solutions consultants.  Keeping managers, developing loyalty to the company, and allowing low-level employees to grow into management positions is extremely important for the long-term survival of a company and its brand. Small business can struggle to retain employees due to several reasons. A reason that is not often discussed is how the company approaches the problem. At a small venture, no one may want to “take ownership” of employee retention.

It’s worthwhile to stop and ask which personnel or department is actually responsible for retaining employees. It often falls to the HR and top management of the company. It’s easy for the blame game to start here, with executive managers blaming lower-level managers who interact daily with employees or blaming HR for not ensuring employee wellbeing.  It’s important to establish a structure where the personnel dedicates time for monitoring employee turnover rates and possible reasons. Large corporations, for example, are already appointing “retention specialists” and “employee experience directors” just to watch the retention rate.

Small businesses may not need to resort to creating new job titles for keeping employees in the company. However, designating the responsibility to managers or the HR department should happen. It’s important to also monitor annual employee retention rate. Corporate Business Solutions Reviews could help small businesses understand internal workings better, particularly with regards to how employees view their job experience.

In addition, making sure that employees are satisfied with their jobs by collecting feedback, offering perks, and being flexible when possible will also improve retention rates. If your small business has high turnover rates, it will affect the growth potential of the company. Therefore, do keep an eye on the employee retention rate and seek ways to improve it.

Tips for Motivating Your Employees This New Year

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Do you think your small business’s managers are motivating their employees? According to a recent survey by the human capital management company Ultimate Software, a shocking 56 percent of employees didn’t think so. The survey analyzed more than 2,000 employees in North America. While the overwhelming majority, 71 percent, of managers said they knew how to motivate their subordinates, the majority of employees disagreed.

Motivated employees are crucial to the success of a small business. Employees are also most satisfied when their relationship with the immediate manager is highly positive. Motivation is most important at the beginning of a new year when everyone is looking for a fresh start at work and in their personal lives. Here are several tips for managers and executives to keep employees motivated this new year from CBS Corporate Business Solutions consultants:

Hire Friendly Managers – The personality and social interactions of the manager will highly affect how employees perceive him or her. No one likes to work with bad-tempered and irascible managers. To create a successful relationship between managers and employees, hire people who are approachable and friendly. Employees should be able to communicate their workplace issues to the manager in order to solve problems. If that doesn’t happen, the productivity levels of the small business would be fundamentally flawed.

Do Ask Employees to Contribute – Managers who tell employees what to do all the time are just bad managers. They should direct teams, not dictate to them. When managers are authoritative, it leads back to the fundamental communication issue mentioned above. Dictatorial managers may never know the reality of the situation for the team. Without that knowledge, it’s impossible to make teams more productive or efficient. This type of manager also stifles innovation. Therefore, managers should be able to ask employees to contribute to projects and meetings. Employees are best for conveying what’s wrong from the working side. This information is crucial for seeing projects to completion.

Get Employee Feedback – The Company should also conduct surveys and open avenues for employees to offer feedback on their working conditions, including management styles. Ask your employees what’s wrong directly to fix the issue.

It’s the start of the New Year, so it’s wise for your small business to learn from the mistakes of the past and avoid repeating them. You can request one of our acclaimed Corporate Business Solutions Reviews to analyze your company’s management style and get feedback from the experts.

Holiday Marketing Ideas for Small Businesses

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The holidays are finally here. The season typically lasts well into end of January, so small businesses should be getting prepped to stand out among rivals. Most of your employees will be looking forward to spending time with family, but the holidays are definitely not the time to take a break from marketing to clients. It’s the prime time for people to shop, even if some of the biggest holidays like Halloween and Thanksgiving are far behind. People continue to go on spending sprees particularly as the New Year rolls around. Here are several ideas from CBS Corporate Business Solutions consultants about marketing during the holiday season:

Up the Social Media Game—The holidays are definitely the time to be on social media. Everyone is checking their Facebook or Instagram feeds, commenting on friends’ pictures and posts. This is the best time for a brand to launch a word-of-mouth campaign. Keep in mind that many other brands will be active on social media as well. So it would be important to stand out from the crowd.

Personalize All Marketing Material—Customers are bombarded with marketing messages from everywhere during the season. Therefore, to capture the attention of the target audience, personalize all marketing material. Avoid the usual “Dear Customer” and use names. If your business has compiled customer profiles, now is the time to use them.

Send Gifts—Gifting not only shows your client base that your brand actually cares about them, it also helps clients keep your brand in mind the following year. Increase your small business’s loyal customer base, and subsequently sales, by sending personalized gifts to loyal customers and important clients.

Offer Deals and Discounts—The holiday season is definitely the time for sales, so offering your customers deals and discounts is more of an obligation at the end of each year. Small businesses can get more out of these deal offerings by smartly timing them. Also, make sure customers are aware of what the company is offering, especially for the season.

It’s the end of the year, so it’s also the time to opt for one of our Corporate Business Solutions Reviews to see exactly how your business performed in the past year, and how much better it can perform in the coming year.