If you’re an entrepreneur who has recently launched a startup business, chances are you don’t have as much time on your hands as you want. However, investing in email marketing is an important facet of your overall marketing strategy.
Corporate Business Solutions experts recommend the following quick and efficient ways to master email marketing, without wasting precious time.
Take Care of Your List
Many entrepreneurs get so caught up in completing the day-to-day tasks that they fail to tend to their email list. You want to make sure that you are always collecting emails and segmenting subscribers (so they get emails that mean the most to them). Without consistent campaigns, the hard work you put into building an email list is wasted.
Make Emails Mobile-Friendly
While this may seem obvious, testing your email campaigns on tiny smartphone screens only takes a quick second. After seeing how your emails look, you can either leave the emails as they are or make improvements.
As expected, if a smartphone user can’t see your emails the right way, you won’t see a high click-through rate with your mobile audience.
Only Include One Call to Action
You’ll never want to ask your subscribers to do too much in the emails you send them. This may overwhelm them and cause them to take no action at all. When you send out an email campaign, make the subject line clear with a concise and relevant copy. Furthermore, you should include one call to action for subscribers to perform.
Always Offer an Incentive
It only makes sense to give your potential subscribers something in return for their email address. People absolutely adore the thought of getting something valuable in return for their personal information. You can try offering a free e-book or a coupon to encourage people to sign up for your mailing list.
Personalize Your Campaigns
If you inquire about people’s names when they subscribe to your mailing list, you should use them when you send emails. Personalizing emails, even if just in the subject line, help build a long-lasting relationship between you and your subscribers. Ultimately, this will help improve your open rate.
Integrate Social Media
When you add social media buttons to your email campaigns, it makes it easy for people to “like” or “follow” you. This also gives them an opportunity to share their favorite content and products from your brand to those who they know and love.