In today’s day and age, freelance work can earn you money in a variety of ways. Whether you’re doing it for the money or as a labor of love, Corporate Business Solutions experts recommend considering the following five ways to successfully market yourself as a freelancer,
Start With Blogging
Blogging is a tool both freelancers and any other small business owners with a digital presence can use to drive traffic and increase sales.
Your blog will give you valuable information about you, your knowledge and your work as a freelancer. By generating high-quality content on your blog, you can build credibility and awareness of your brand and also give your potential customers a valuable resource.
Use Email Marketing
Email marketing remains one of the best ways to increase your customer base. In fact, it can bring in nearly $40 for every dollar spent on an email marketing campaign. If you don’t happen to have the necessary funds, you can start with a free MailChimp account and grow from there. The free version of MailChimp will provide you with up to 2,000 subscribers, and 12,000 emails, which should be more than enough to begin.
Social Media Is a Must
With billions of people using social media day in and day out, it is no surprise that most experts recommend freelancers use this tool to market themselves as well.
Freelancers should identify the platform their potential customers use the most and start engaging with them on that channel.
Interact On Q&A Websites
Doing this helps to establish your authority in your field. With 200 million visitors every month, Quora alone can significantly boost traffic to your site. What could be better?
Don’t Forget About SEO
Search Engine Optimization (SEO) is an essential tool in marketing your freelance business. While SEO can get somewhat complicated, it is an effective way to optimize your digital presence online. The more optimized your site is, the more seamless it is for search engines and users to find you online.
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