Text messaging is often seen as a way for people to contact their friends. Did you know that it is a powerful marketing tool? The majority of people all over the world own mobile phones.
Most of them use their mobile phones to send and receive text messages. After all, phones are for texting more than they are for social media. On top of that, mobile phones always alert their owner when they receive a text message.
Usually, those text messages get read mere seconds or minutes after delivery. Though, many business owners have avoided text message marketing because they think it is ineffective. Realistically, it is the best form of marketing. It is affordable, easy to use, and valuable.
Reviews for Corporate Business Solutions have three ways that text message marketing can help your business.
- It is very affordable
Text message marketing is a great way to market your business affordably. Small business owners can benefit greatly from this form of marketing. Instead of spending hours creating marketing content, a text message is cheaper, quicker, and easier to send out.
It could also be far more effective. While prices vary, many platforms will allow you to send text messages for only a few cents per text. There are also bulk packages that send hundreds or thousands of text messages per month for only a fraction of the cost you usually pay for marketing.
- It is quick
Many people like text message marketing because of the speed for both the advertiser and consumer. Text messages are usually a few sentences long, whereas email marketing can be lengthy. That means that people are far more likely to read your text message and act on it.
The consumer can also choose when they want to read the text. Telephone calls, on the other hand, can be intrusive and disruptive. On top of that, text messages don’t take long to plan or send. Overall, they are far quicker in many ways than other forms of marketing.
- It has a further reach
Pretty much every person in the world has a mobile phone these days. That means that text messaging casts quite a wide net. Email marketing is much the same. The only difference is that text messages usually feel more direct, personal, and urgent than emails.
For example, a promotion delivered right to your phone number would feel far more personal than a promotion to your email address that people can easily find. The urgency of texts can help your business reach far more people in a quicker time frame.
Not many people receive promotions in their texts.
Overall, text message marketing is an easy, affordable, quick, and reliable way to promote your business. It is proving time and time again to be a powerful marketing tool, especially for small businesses. If you are looking for a promotional tool that is effective and affordable, there is no better option than text message marketing.