You guessed right. Curb appeal IS critical to the success of your store.
Nearly 95% of customers say that the external appearance of a store is one of the primary influences on their decision about where to shop.
Having said that, how exactly do you improve the appearance of your store? Corporate Business Solutions experts recommend the following 11 tips to boost your small business’s curb appeal.
Add Some Greenery
Hanging flower baskets or planters at either side of the door adds elements of color and greenery to the entrance and makes the store look well-maintained.
Invest in a Welcome Mat
A tiny, affordable change that makes every customer feel super welcome.
Rebrand
If you’re revamping your storefront, maybe consider refreshing your branding at the same time. This is the perfect way to signal a new start for your company.
Refresh Your Signage
Peeling paint and faded colors show your customers that nobody cares about the store. As a result, why should they care about it? Invest in a new sign and change that impression.
Add a Splash of Paint
Akin to replacing your store sign, repainting walls and window frames give your store a new lease on life. It makes it look brand new, cared about and fresh, which customers will love.
Sweep the Front Sidewalk on a Daily Basis
This task should be part of every store owner’s daily routine. It takes just a moment, but instantly makes your store that much more appealing and desirable.
Inject Some Color
What better way to make your store stand out from the others from the street? Make your storefront vibrant and colorful.
Change Your Window Display(s) Regularly
Changing up your window displays can keep passers-by interested in your store and eager to see what the display will be next.
Make Your Business Clear
Any walker should be able to tell immediately what the purpose of your business is. If your signage or display doesn’t communicate this, you may need to think it through.
Remove Clutter
Clutter always looks unkempt and can be confusing for the customer. Take time to de-clutter and take out or down anything that detracts from the appeal and message of your storefront.
Clean the Windows
Every store owner should have a consistent cleaning schedule for their windows. Clean, sparkly windows make an enormous difference to the appeal of your store.
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